How Do You Blog Better?

Blogging has been there for some time now. There was a time when blogging was just a personal diary content type, but it has evolved to more than that. Entrepreneurs have been able to leverage their blogs to build their audience and make money from monetizing their interests.

However, many bloggers end up failing because they fail to attract readers and visitors to their sites. Hence they fail to make money. Getting a successful blog is not that easy. There are steps to getting there if you want to know how to blog. Here are a few top tips that will help you learn how to blog better:

 

 

 

 

Write on Verified Topics

 

The first thing you need to make sure when blogging is that your blogs are based on topics you are passionate about. If you are excited about a subject, you can be more engaging than bloggers turning out bland posts for traffic.

To blog better, you need to have a niche. That means that you’re not writing about everything you are passionate about; you have a focus. If you are looking to drive results with your posts, then your topics must be proven.

You can check if you are living up to that by picking one of the keywords and see how it’s trending on Google. You can also use the categories tool to check what’s trending in your niche and create your post based on those topics.

You can be a better blogger by writing about what your audience would want to know about. That will give you instant value and help you drive more search traffic as well.

 

 

  • Use Format That Attracts People


If you want to know how to blog and attract people, then you need to ensure that your headline and topic draws an audience and the format hooks them to your work. Your content has to be quickly scannable in that, it has to be very easy to read.

Tools like Crazy Egg will help you find out if your headlines, sub-headlines, and other content are scannable. This tool will show you where your focus is and where it ought to be. It will allow you to see where you need to adjust the format to improve your site.

Making it easy for your audience to read through your articles means that you should emphasize on the key points in your headlines, use bullet points or other segmentations to break up your text, and write smaller and easy-to-digest sentences.

Using images has also been used continuously to break up content by other bloggers. The format of your posts should be readable and easy to understand. If you are looking to blog better then you need to keep your work simple for your audience. Simple is always better.

 

 

 

 

 

Write Killer Blog Titles

 

Proven content always requires a proven headline. If you want to know how to blog, then one of the critical things you should know is that you should spend more time writing your headline or title, than you do writing your content.

You can analyze your headlines with tools like CoSchedule’s Headline Analyzer to find out their overall grade. It gives you suggestions in case your title needs to be improved. It also offers sentiments and keywords that might be helpful. Often we find ourselves bypassing a post because of the title, consider the possibility of your audience doing the same.

 

 

 

  • Include Guest Posting


Becoming a better blogger requires you to ask experts to guest blog on your site. This is a strategy to increase traffic to your blog.  You can also offer guest posts to others; this will help you improve the quality of your blog and blog better.

Find experts within your niche with credible and proven content. Do not make the mistake of just looking for anyone. Guest posts also reflect on your credibility, so you have to be very careful who you allow to add content to your site.

Guest posting is also an excellent SEO boost for both you and the poster because they can also link back to their website. Tools like Mention will allow you to find expert bloggers within your niche if you don’t already know one.

It helps you find out who is already talking about your brand on the web. If your name is previously known, then it will be easy to find influencers. You can also use BuzzSumo to find influencers that also act as brand evangelists. All you have to do is, type in a keyword that is relevant to your niche, and a list of top posts will pop up with contributor names as well.

Make sure you look for content with the voice you want to portray, and that’s in line with your writing style. You can then find out if the contributors would be willing to guest post on your site by reaching out to them.

 

 

 

  • Instead of Blogs, Post Infographics


Learning how to be a better blogger also includes creating infographics instead of posts. People love visual themes. The best thing about infographics is that they combine essential data with visuals. This makes it stress-free for your audience to understand.

To check all your boxes, all you need to do is create infographics of something related to your niche and also revolves around case studies, data, and other metrics. Therefore, the first thing you should do is gather data.

You can then turn the data you gather into an infographic, edit and customize it with the data you found. You can then use it on your website instead of the usual traditional blog posts. Visuals are an excellent way to change up the pace for your audience. They are also shareable and pin-worthy.

 

 

 

  • The Visuals Should Be ‘Pin-Worthy’


Learning how to blog better includes making sure your posts really shine. Incorporating visuals helps out with that. When people come to your site, the first thing they should see is a featured image. Featured image is a thumbnail that shows up in other places around your website and web.

It also tends to be the image that is most shared on social media. Therefore, the image should be impressive enough to be pin-worthy. Being pin-worthy means that they will stand out against others on visual sites like Instagram, Facebook, Pinterest, and so on.

The image should be enticing enough to make your audience click on it. If you don’t have a creative flair, you can find pictures from stock sites. If you prefer to make things from scratch, you can use tools like Canva to help you create sharable featured images.

 

 

 

  • Make a List of Post You Prefer Writing About


Your niche keywords should determine the topics you write about. Write down general ideas enough to cover a couple of months and try to post weekly. Break the topics into categories that are high-level to act as your blog navigation. This will allow your readers to explore specific areas of your content.

To help you with this get a solid blogging strategy that will help you find topics that suit your blog site and benefit people within your niche.  Set goals that match your approach so that you don’t wind up giving up on your blog as most people do.

 

 

 

  • Write More Monthly Posts


Once you’ve learned how to blog by formatting good posts and decking them out with fancy visuals, then you will start to experience success. However, to make sure of that, you need to be consistent and post more often.

Focus on how often your readers would want to hear from you and on posting as regularly as you can. Remember more traffic, also means more bounce rate, page views, and time on page. Whether or not you have features images or killer headlines, posting more often will get you results. Make your posts count, people always want value; give that to them in frequent doses.

 

 

 

  • Personal Stellar Success Stories


The apparent truth is that most of the content on your blog won’t be all unique, some of it is repurposed from online sources or inspired by books you read. Chances are what you are saying, has been noted at numerous sites in different formats and through some custom post types and platforms.

Therefore, if you want to give your audience a compelling reason to keep reading your posts, make them listen to your voice and see your personality in your blogs. The aim is to make your audience build an emotional relationship with you.

One of the ways to make sure of this is by coloring your posts with ideas and success stories. Most people prefer content that delivers a great story to subtly indicate what they need to do instead of being given outright directions.

Let your posts have more of a storytelling nature instead of a directory one. Storytelling is more convincing if you want to get the reader to act compared to factual information. Using a potent combination of stories and data in your writing will receive better engagement and make you more money.

GrooveHQ tool will show you how to fill your blog with interesting stories correctly to interest your target readers and visitors. However, to avoid boasting while trying to share your stories, make sure your stories are relevant, and they add value to your audience.

 

 

 

 

 

how do you blog

 

  • Thinking of Ideas in a Vacuum


Ideas come to you at the most indiscriminate times. You could be on the run, in the shower, on the phone with your friend and an idea just pops. Random ideas, however, are not the best option. Just because you have a good idea in general, that doesn’t mean it the best for your industry.

For you to blog better, you need to make sure that all your posts serve more significant goals for your website. The ideas should help grow your site, and so they should address specific concerns and questions your audience has.

 

 

 

  • Stiff Writing


You need to realize that writing a blog is not the same as writing a term paper. If you want to have your readers fascinated, you have to make sure your writing is effortless to read. Otherwise, they won’t read through the entire post.

The solution is to write as you talk, be more conversational in your writing. The idea of being a better blogger is making your audience feel that they are doing business with a real person and not a robot. So you need to loosen up your writing.

 

 

 

  • Broad Topics


The mistake bloggers make, especially new ones are venturing into big topics. Topics like ‘How to make money online’ and ‘Best business practices’ are far too broad. These topics have so many nuances and details that can prove difficult to answer.

If you want to blog better, you need to get the long-term and short-term advantages of blogging. To do this, you need to create specific working titles. A working title acts as an angle to keep you on the right writing track.

 

 

 

  • Assuming that People Care About You as a Writer


New bloggers tend to think that their readers are interested in their interests and stories. However, that’s not the case. Most people are not interested in you or your experiences especially if you are new. People want to know what you can teach them.

The best thing to do is infuse your personality into your writing style instead of talking about yourself. This will make your audience more comfortable with you. Look for ways you can relate to your audience on a topic you are writing about. Make your tone approachable, personal, and engaging, just like you would if it was a face-to-face conversation.

 

 

 

  • Failing To Use Data as Evidence


If you want to be more compelling, then you need rooted research and data to back up your claims. You just can’t convince a reader to join your community; you need to convince them to take the right action. Fluffy arguments do not catch people’s attention, data-driven content does.

Therefore, you need to use research and data to back up any claims you make in your articles. Establish proof, offer arguments, and then end with a takeaway for your readers. Use the data in the posts to introduce the primary evidence and show it’s relevant to your audience.

 

 

 

  • Plagiarized Content


If you contemplate of getting away with the old copy-and-paste technique, you are on the wrong platform. Readers and editors have an incline to content that has been copied elsewhere. If you copy, your voice sounds off, or you may end up misusing some words. Plagiarized work will get your website penalized by Google which will end your blogging career before it even starts.

Instead of copying other people’s work, learn how to cite them. It’s essential to understand how you can cite content that’s not yours into your blogs.

 

 

 

  • Trying to Make Every Post Perfect


If you want to learn how to blog, you need to understand that your post will never be perfect. There is always something you will be required to add to make the post better. It could be a better phrasing, more images, wittier jokes, etc.

You need to stop obsessing and just ship the post. While you don’t want to publish a post with grammatical errors and factual inaccuracies, it’s not the end of the universe if you find typos. Chances are, they won’t even affect the leads it brings or the number of views you get.

 

 

 

  • Thinking You are Done Once The Writing is Done


The most prominent mistake bloggers make is failing to edit their work. Just because the ideas sounded so fluid in your head doesn’t mean you executed them correctly. Your work will always need editing, in fact, maybe a lot of it.

Even the most experienced writers need to edit their work. So always take at least 30 minutes to write your posts and shape them up. Fix the run-on sentences, the typos, and accidental mistakes. To be a better blogger, your story needs to flow as well as it did in your outline.

 

 

 

  • Failing to Blog Consistently


If you want to achieve any form of success. Consistency is key. The traffic you attract to your blog is influenced by how often you post. If you’re going to gain more subscribers and improve your blogging, you need to blog more often.

Inconsistency tends to confuse your readers. Get a planning strategy and an editorial calendar .This will help you to establish a habit of creating posts ahead of time, scheduling the posts, and publishing consistently. This will set off your blogging career by increasing more traffic and leads for your site.

 

 

 

 

 

Conclusion

 

Learning how to blog and building a successful blog requires years and years of publishing and scribbling. However, you need to scale up your content. Otherwise, if you keep pushing the same content, you won’t be able to scale.

Always make sure your posts count by making them readable, relatable, and accessible on every level. Throw in some fun stuff to spice things up. Throw together an infographic or shareable graphics and see where it will pop up. Improving on your blogging and becoming a better blogger is highly dependent on how much you try and never give up.

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How to Boost Your Social Media Traffic

Throughout the world, there are billions of people who are active on social media every day! Social media is among the tools that will help your blog attract traffic and conversions. In fact, market researchers insist that social media has great potential and it will elevate business outcomes.

However, just incorporating social media as a marketing strategy for your site may not work unless you go the extra mile. To boost your social media traffic, there are ways to win and leverage social media. Social media allows you to interact with prospects and customers on social media which is an opportunity you can’t afford to miss out on.

There are more than one billion active participants on Facebook, 320 million monthly users who are active on Twitter, and 414 million registered users on LinkedIn. These numbers are clear evidence that there is plenty of opportunities to increase your social media traffic and connect with a massive audience.

There is a high likelihood that you are already on social media in some sense, the only difference is, you haven’t been able to leverage it to generate positive results and social media traffic for your website. No worries. If you are looking to build your brand, generate social media website, and use social media to boost sales, here are some of the tips you should use:

 

 

Create Content That Works and Amplify it!

 

Boosting social media traffic and increasing your conversion rates is highly dependent on the kind of blog content you create. Your optimization techniques will always be ineffective if the quality of your content is low. Therefore, you need to make sure that you share only top notch quality.

Including creating incredible content, try and make the content long. Longer post and more words have a great chance of gaining the top position in search engines. Therefore longer post will also increase your social media traffic.

However, if you want to get people to share the content you create on their social media platforms you need to consider quality over quantity. Length is good, but it needs to be informative and interesting. A high-quality blog is much better than many long contents that are subpar.

You also need to find out what people are interested in. Keep track of your posts’ analytics data and see what is attracting more people. This will help you find out what your audience is interested in and create content around it to increase social media traffic because people will share it all over social media.

Taking cue of what your readers share on their social media will help you realize the topics that get the most shares on social media. However, keep in mind that value is what attracts social media shares. So if you make sure your content is of high-quality, everything else will fall into place.

 

 

 

  • Use Visual Content


By nature, social media is designed for image-based content. Therefore, visual content will attract more social media traffic compared to simple text-based posts. So while you major on the written post, make sure to regularly include videos, GIFs, images, vines and any other forms of visual content.

For you to leverage social media traffic, you need to understand the value of unique, high-quality, and actionable content. Making a habit of adding images within your posts will help you leverage both written and visual content to increase your social media outreach

Stats have shown that image-based posts tend to attract more engagement on social media platforms. Videos and animated GIFs also attract a significant percentage of social engagement as well. You can use tools like Spruce and Canva to help you add images to your posts.

Images will help you drive the point of your content home, increase engagement, and keep your readers on your site for a while. Images also help you strengthen the advice you want to give while boosting your social media traffic.

 

 

 

  • Add a Social Media Sharing Plugin


If your content is unique and of quality, then you need to make it easy for people to share your content on their platforms. If you make sharing as easy as clicking the mouse, your audience will easily share your posts on social media.

Have at least two buttons of social media on the sidebar of your posts. This will make it easy for the reader to either click the button or share it with their followers within seconds. If your website has functionality, it will increase your social media traffic. Therefore, find social media sharing plugins that suit your blog and budget.

 

 

 

  • Implement Tracking Tools


Chances are once you start gaining social media traffic, people will start sharing your content and you will gain more followers. Therefore, it is crucial that you constantly track your site’s performing. This will help you find out which platforms are sending the most traffic, how much social media traffic your site is getting, and the content that is performing well on social media.

Implementing tracking tools on social media will make it easy for you to supervise your progress. A tool like Dasheroo helps you see how many sources of traffic you have, and use it to increase your social media traffic.

Learning your traffic sources allow you to put more effort in them. You will also be able to tell the type of content that is attracting more shares and driving social media traffic to your site. This will allow you to push that kind of content for your social media strategy.

 

 

 

  • Include a Click to Tweet Link


We all know that Twitter is an incredibly powerful platform, it has 320 million active users monthly. Facebook may also have as many users but Twitter creates a wider scope to attract plenty of social media traffic.

There is a benefit that comes with relying more on the functionality of Twitter. Adding a “click to Tweet” button on your blog to increase social shares. The button will give your audience the push they need towards the right direction.

 

 

 

  • Use a Social Media Friendly Structure For Your Website


The structure of your site should have a direct impact on your audience just like your content. Your site’s structure will encourage more social media shares and attract more followers. Unless your social media encourages visitors to share your content, you will not boost your social media traffic.

 

 

 

  • Use Hashtags to Expand Your Reach


By now you must have noticed that people on social media are a ‘hashtags’ community. People use hashtags for their updates and social media posts because hashtags expand the chances of the posts reach new followers and reach a new audience.

Hashtags will help you create social media chats, discussions, and trends that are meant for wide-ranging purposes. If you are looking to significantly increase your social media traffic and the effectiveness of your content, use 1 or 2 hashtags in your posts. Hashtags will definitely drive more conversions and traffic.

Tweets with hashtags attract more retweets, replies, and favorite which in turn attracts engagement. The same goes to for other social media accounts. However, you need to limit the hashtags if you want to increase interactions on your posts. If you use many hashtags, the average interactions will fall down.

 

 

 

  • Use High Conversion Keywords


There are certain keywords that generate engagement on social networks. Keywords attract more shares or clicks and help you get more exposure hence gain social media traffic. If you use keywords intelligently in your posts and updates you can increase the effectiveness and visibility of your posts and sites.

If you are using Facebook, some of the high conversion keywords are When, Tell Us, Where, Submit, Inspire, Discount, Deals, Warns and Amuses. The keywords on Google+ include Promote, Share, Create, Increase and Discover. For Twitter, Follow, Retweet, New Blog Post, Social Media, Help, Check Out and Top. All you need to do is identify the keywords that work for your post.

 

 

 

  • Post Less Often


 

Unless you meet the highest quality standards in your post, then it could be safe to post each time you have fresh content. However, you should be aware that your number of social shares will decrease if your quality slips.

If you are looking to boost your social media traffic, you need to consider how often you post. According to a HubSpot study, posting often on social media platform doesn’t mean your level of engagement will increase.

Eventually, you will find out what strategy works for you, but before then limit your post to a small number per week.

 

 

 

  • Ask!


Sometimes all you have to do to boost your social media traffic is ask! The key is to get your audience and more people to share your content through social media outlets and platforms and there is nothing wrong with asking them to do so.

You can do this by sneaking in a click to share or tweet at the end of your post or telling them to feel free to share it on Facebook and Twitter if they enjoyed the post. If you have key influence in your niche, you can email them and ask them to share the post. You can also blaze your own path by starting the conversation on social media.

 

 

 

 

Plugins You Can Use To Boost Your Social Media Traffic

social media traffic

 

Increasing social media traffic means more social shares, more followers, amplified content, and much more. Here are some of the social media plugins that will help you raise the social media traffic to your website.

 

 

 

This is the perfect tool for social sharing optimization of your site, and is an extensible social share media that’s free. Mashshare also comes to add-ons for Google Analytics Integration, Velocity Graph, Responsive Design, Mobile Sharing Optimization, and much more.

It also has simple sharing functions like Facebook Likebar, Sharebar, Mash Networks, Google Analytics Integration, Pageviews, Mash Responsive, VideoPost Add-On, Performance Widget, LikeAfterShare, Floating Sidebar, Select and Share, and Click to Tweet.

 

 

 

If you are looking to drive social media traffic and boost social shares then this could be the best plugins for you. Social Warefare has in-post sharing options that make it one of its important features, and it allows you to share custom tweets, upload Pinterest images, and make it work with Bitly. It has nice looking buttons and it allows you to choose different colors and styles.

Social Warfare also adds UTM tracking to all shared links which makes it easy for you to have a thorough analysis of your social data. It also prevents other users from putting their personal content on your content when they are sharing it.

 

 

 

Monarch encourages your readers and visitors to share your post and grow your social media traffic as a result. It has five sharing locations with display settings like inline sharing links, floating social sidebar, media sharing, fly-ins, and social sharing pop-ups. It also allows you to add your preferred sharing buttons to various places like mobile sites.

 

 

 

This plugin is free, simple, and functional. Sumo makes it easy for your audience to share your posts and join your email. It also displays important statistics. It has tools like share button, pop-up to build email subscriptions, welcome mat, image sharer, and heat maps to track click behavior.

The best thing about Sumo is the fact that it integrates with email management software, like Aweber and MailChimp. You can also adjust it to appear on any of your pages at any chosen time interval.

 

 

 

This plugin is very responsive. It allows you to add sharing buttons for Facebook, Google+, Pinterest, Twitter, LinkedIn, and Xing. It also allows you to choose the buttons that will appear on the pages, posts, custom post types, and media. WP social sharing also integrates with any theme and add text before the share buttons. It is simple to use, lightweight and doesn’t cost you a dime.

 

 

 

If you are looking for a great content amplification platform, Shareaholic is the plugin for you. It helps you grow your website and social media traffic, conversions, and engagement by highlight the relevant content. The admin includes helpful affiliate linking and displays content recommendations at the end of each post.

It has share buttons for posts, share buttons for images, follow buttons, and floating share button. It also breaks down specific posts and social networks because it has social analytics. The best thing is that it’s also free and easy to use.

 

 

 

If you use WordPress for your site, this plugin perfectly integrates social media with it. It offers a platform that allows you to add any possible feature to aid your social sharing plugin. The good thing is the buttons look good and have customization options and analytics.

Since the easy social share buttons already reveal the name of the buttons, it doesn’t slow down your website. Adding this plugin will help you see your social media traffic increasing.

 

 

 

Whether on the web or native apps, this plugin gets people to the right place to share or save your content. It instantly reacts to clicks, taps, and many forms of device and input orientations. The best thing is that it has icons that are designed to load really fast everywhere you go. It provides sharing statistics within your dashboard by integrating it with Google Analytics.

Adding any of the above plugins to your site will boost your social media traffic that’s for sure. All you have to do is try them out and find out what works best for you. You can even switch them up if you want.

 

 

 

social media traffic

 

Boosting your social media traffic should be constant. There is always a temptation to stop trying when you gain a little traffic. Do not quit trying to increase your social media traffic unless you are happy with the results or your social media strategy is working perfectly.

If you make some of the changes we have outlined in this article, you will start to notice an increase in your social media traffic and conversions. However, while trying to boost your traffic, avoid being a spammer.

If you post too much, your followers may get bored or start complaining that you are sharing too much. While these strategies will help you gain additional clicks and conversions, you don’t want to make people ignore your posts and tweets because it’s too much.

Before sharing your content consider your followers because your social feed is not for you, but for them. If you can, create a schedule rather than crowding the feeds with posts at once. Start watching your social media behaviors and don’t do anything that you personally wouldn’t like.

How would you take it is someone spams your feed with posts? You’ll probably not like it. Instead of posting too much, focus on providing valuable content. The aim is to double, or even triple your social media traffic, therefore, it will be beneficial if you develop a social promotion schedule that works for you.

 

 

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Dissecting Basic SEO & The Importance of SEO Visibility in Digital Marketing

Google is the giant search engine that owns more than 79 percent of the digital marketplace. So, if you are selling, your products/ services must appear on Google. Unfortunately, making it to the Google search engine means nothing unless you appear on the first page of the results. Also, more than 60 percent of all the 3.58 billion internet users pick the first result on SERPs, and that means that the odds are stacked against you if you implement the wrong strategy!

 

 

Seeing as you also aren’t the only seller of that product or service, you need to make sure that your site is optimized to beat your biggest competitors. If you are a digital marketer, then you know just how hard it is to appear on top of the search engine result pages when everyone is trying to do the same thing you are!

 

We have some good news though – all you have to do is to master basic SEO elements. Though basic, they are numerous and applying them to fit your market/ audience is what you will need to do to succeed. 

 

 

 

Before we divert our attention towards the best practices, what is SEO?

 

 

SEO refers to all the processes involved in getting traffic from editorial, organic, free and the natural search results appearing on search engines.

Many elements come into play to increase the traffic that gets directed to your site including on-page and off-page basic SEO factors but, all of them aim to do one thing – increase SEO visibility. SEO visibility is the reason why SEO is critical to digital marketing. You want your page to appear on page one of the search results hence, the efforts you place into this metric.

The second importance of SEO is that it is the channel through which people looking for you or your products find you.

 

 

 

 

What is SEO visibility?

 

It is the metric that informs you on the percentage of organic clicks your website is getting. Organic clicks refer to the click from the search engine result pages. These are the clicks guided by the keyword used.

 

 

 

 

All About SEO Visibility

Well, 100 percent visibility is the best possible visibility you can get, and it means that your website has ownership of all the organic spots in the search engine, say Google. At 25 percent SEO visibility, you are ranking at number one for your keywords. So, being ranked at number 10 means that you only have 2 percent visibility and you have 0 percent visibility if you don’t appear anywhere on page one – to the online users, you are non-existent. Think about it this way, when was the last time you checked results on page 2 of Google? Most of us change the phrase when we can’t find what we are looking for!

 

 

Why is SEO visibility significant?

We already know that your website is as good as dead if it appears on page 2 of the search results but why is it of significance?

  • It is the metric that lets you diagnose problems relating to SEO fast. You will know if an algorithm update or a penalty has affected your SEO strategy.
  • Result comparison for keywords – your visibility will tell you the keyword with the highest performance and the one with little success. You can tell a keyword that is doing well form the one that has lived beyond its projected potential.
  • Insights into your website’s overall performance – with your SEO visibility, you will tell how much traffic your site is receiving. However, it is important to mention that SEO traffic is different from SEO visibility with visibility being a relative value and SEO traffic an absolute value representing the exact number of visitors to your site. Because of the difference between the two, the visibility tells more about penalties, algorithm changes, and technical issues.

 

 

Signs of lost SEO visibility

  • A reduction in the number of leads to your site – basic digital marketing knowledge informs you that fewer leads translate to few people are visiting your site because you appear at number 6 or 8 on search engine result pages.
  • The loss of organic traffic – as a marketer, you have to track your progress by looking at the traffic directed to your site. So, if your analytical tool, say Google Analytics shows that you are losing traffic, it means that your visibility is dimming.
  • The drop in rank – with your traffic going down, you have to check your ranking. Ahrefs or Google Search Console is the tool you need to determine the drop in your ranking is dropped.

 

 

 

 

With these out of the way, let’s get deep into basic SEO.

 

 

 

 

 

What are the building blocks of SEO?

 

The main building blocks of SEO are on-page and off-page SEO elements.  In other digital marketing circles, you will have onsite audits and (page structure and the content and the URL structure) link building strategies stated as the main SEO elements.

On-page SEO refers to the digital marketing practice of optimizing the individual website pages for them to rank higher than they are and to earn more traffic in the relevant search engine. It is as basic SEO factor, and it touches both the HTML source codes and the type of content you put out.

On the other hand, off-page SEO means the links plus the external signals and factors that contribute to your ranking as well as your traffic.

Which factors make on-page SEO?

 

 

 

 

 

  • Great Content


Content determines if a visitor will visit your site, spend time reading your content, revisit your site and recommend others by words of mouth or through social shares. For SEO success, great content meets demand, it offers help, and it is linkable. Content that can’t be linked will rank poorly compared to content you can link to.

To make your content attractive and for it to rank highly in SERPs, you have to use the right keywords in the content and at the beginning of the title. You also need to include modifiers in the title. Wrapping the title in an H1 tag is also important. Don’t forget to use high-quality and relevant diagrams, videos and images.

Title and Meta tags are also important for on-page SEO.

 

 

 

  • SEO-Friendly URLs


For ranking, Google considers the first 3-5 words used in the URL. So, to make sure that your great content gets the readership it deserves; keep your URL short and neat. You should avoid long and ugly URLs.

 

 

 

  • Responsive Design


Now that almost everyone has a smartphone device they use to access the internet, you have to make their experience the best. If that isn’t enough motivation, keep in mind that Google is penalizing website’s whose design isn’t responsive and friendly to access on mobile devices and devices with small screens.

 

 

 

  • Links


You need to use outbound and internal links.

The use of outbound links makes it easy for Google to figure out and pick your content on particular topics. Links prove the quality of the content you publish.

You can increase your links through social media, the top 100 lists, your competition, forums, dead links, and directories.

You also need to improve on internal linking because of its importance in internal linking. Wikipedia thrives because of internal links but, your site should have just about 3 or 5 internal links. Internal linking is important in making some of your pages visible.

 

 

 

  • Site’s Loading Speeds


The speed at which your web pages determine how fast visitors stay or leave your page and it is one of Google’s ranking factors. As an internal factor, you have to boost your site’s speeds by compressing the images and also looking for fast hosting with low downtime.

You also need to optimize images and post relatively long content.

 

 

 

  • Sitemaps


Sitemaps represent the roadmaps for search engines to your site. Google uses GoogleBots to gather the relevant information you enter in the search tab of the search engine and the bots crawl through millions of sites in milliseconds collecting the relevant information. Sitemaps make it easier for the bots to access your web pages.

Sitemaps can be HTML or XML sitemaps. The XML sitemaps are coded differently and in a manner that makes it easy for search engines to read. On the other hand, HTML sitemaps make it easy for people to read the content on your website.

 

 

 

  • Domain Names


The domain name contains the main keywords that rank high and domains with keywords rank higher than the domains without keywords. You should note that exact word keywords rank higher, but the ranking depends on the source of traffic to your site.

 

 

 

 

 

basic seo

Off-page SEO

 

Perfecting your on-page SEO strategy and downplaying the off-page strategies increase your chances of ranking next to the ‘dead’ pages. So, in making sure you are doing everything you need to for your digital marketing success, you’ll need to incorporate the following off-page factors.

 

 

 

 

 

  • Local listing


Even though you have your company listed on the World Wide Web, you need to consider your immediate market. A local listing of your business premise with Google is one of the best ways for you to ensure that people get to see you on the internet. Local listing helps with local SEO as it makes it easy for the building of backlinks in your region, Google will understand and help target your market.

 

 

 

  • Social media engagement


You have no control over what the people on different social media platforms can do, but you can increase your engagement as that will lead to an increase in your traffic and ranking. Just make sure you pick the right social media platform for your business. Some of the not so popular platforms may have the right audience for your business. You also need to consider social bookmarking.

 

 

 

  • Image/ Video/ Audio Submission


These elements are important in determining the amount of traffic directed to your website. You just need to make sure that the images, videos, and audios are of the highest possible quality.

 

 

 

  • Guest blogging on Influencer sites


Guest blogging remains one of the biggest off-page SEO factors. It is one of the biggest opportunities you can follow through for SEO success. All you have to do is to find the right site you can post on. You should also comment on other blogs within your community.

 

 

 

  • Broken Link Building


Building broken and dead links may be the stepping stone your website needs for your success.

 

 

 

  • Brand


Your business brand is determined by your customer services delivery, the creation of a great product/ service and the focus you place on internet user’s intent.

 

 

 

  • Audience


Once you find your target audience, you need to make the engagement strong. You can do that through a responsive social media presence. Your social media audience is invaluable, and you need to be there answering their questions and allaying their fears. You have to appear human on social media, and you also need to be proactive.

You should also build strong connections with social media influencers and recommit yourself by frequenting social media communities and forums. Just make sure to give relevant responses.

 

 

 

  • Content


While this is an important on-page SEO factor, it also holds some weight off-page.

 

 

Other off-page SEO factors include:

  • Customer Service
  • Article submission
  • Question and Answer
  • Forum Submission
  • Blog Directory Submission Document Sharing

 

 

 

 

 

Every marketer knows that there are times that these strategies will fail and your visibility on the first page of SERPs will be at zero.

 

Why would you lose SEO visibility with the right on-page and off-page SEO factors?

 

On-page and off-page SEO factors drive traffic to your website, and they are the basic SEO factors needed for the success of your SEO strategy. Unfortunately, even with your best marketing efforts, you may still fail to appear on the first page of the search result pages. Here are some of the reasons for your tanking SEO visibility:

 

 

 

  • Competition outsmarting you


This is possible – if their strategies are working better than yours do, then you lose your visible spot. You should check your competitors old content, the website design/ features, and any new links they have built. You should also check if they are running on HTTPS or HTTP. Google is looking to kill HTTP as it is unsecure and if your website is HTTP and the competitor has HTTPS, then that could be the reason for the lower visibility.

 

 

 

  • Technical issues


There are instances where updating your website’s software wreaks havoc and your site may not work as it should. In such cases, some sites may be inaccessible, and your custom redirects may disappear. In such cases, you’ll have to reverse engineer the software to prevent a further drop in traffic.

 

 

The main technicalities include:

 

  • Offline servers

This may never have happened to you, but some unlucky marketers have had to deal with offline servers. Even though the Google bot may still be able to crawl your site, it is important to be aware when your site goes offline. Google might penalize you if your site suffers from too much downtime.

 

 

  • Mobile unfriendliness

As mentioned above, the responsiveness or mobile friendliness is an important basic SEO element that determines ranking. Being responsive also keeps you on Google’s good side. So, for a high ranking coming about because of a low bounce rate and little risk of penalties, you should run a responsive site. The Google Search Console can help you determine if your site is responsive or not.

 

 

  • Canonicalization

Canonicalization tags are tags that are misunderstood and often misused by SEO experts and webmasters. However, it refers to the tag that tells Google the version of a page you’d like displayed on the SERPs. If you mix it up with absolute or relative URLs or point it to the first page of the paginated series, the desired page won’t get displayed.

 

 

  • Failing to optimize your website after redesigning it

The basic SEO elements that ran on your initial website need to be implemented or updated after you redesign (maintenance of) your website. If you don’t, then, technical glitches will appear changing things within your website.

During maintenance or redesign, some pages get deleted, URL structures change, internal linking changes and pages may get blocked from crawling. Also, the HTML structure of your page may change, and a new theme may launch on its own. So, a lot can go wrong.

To make sure that everything is alright, check the URL structure and if the internal links still point to where they need to:

 

Other reasons for a drop in your visibility:

  • Hosting problems
  • Algorithm updates
  • Lost backlinks

 

 

 

basic seo

 

The success of digital marketing depends on the factors you implement in your on-page and off-page strategies. Unfortunately, having these strategies in order may not be all you need to do as other factors determine your visibility. SEO strategies that work are the ones that increase your SEO visibility, and in most cases, advanced, rather than basic SEO tricks may work better.

By tracking your visibility, you can tell where you are going wrong and how to get rid of the issue to improve your visibility and the ranking.

Other than the knowledge shared above on basis SEO visibility, you also need to get the right tools to help you track and make appropriate changes.

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Video SEO Basics You Should Know About

When optimizing and monetizing our sites, video SEO is not something we consider, yet we really should. Unlike the maple tree market in Canada, video SEO is a largely untapped market. If you want to rank your website, in the long run, you ought to consider more than just building a large number of links; you need to consider venturing into video as well.

A lot of brands try to incorporate online video into their marketing strategies. In many cases though, companies don’t place priority on it like they do basic SEO. However, when video SEO is used correctly, the video is a powerful form of online content. It can definitely make a critical contribution to your brand’s SEO strategy, in more than one way.

 

 

The Main Aim of SEO

The idea of adding video to your marketing strategy may seem like an excellent idea. However, you need to make sure that video compliments your SEO strategy for it to generate a Return on Investment (ROI). If you don’t make a point of defining video goals while in the early stages, the video will end up costing your client or you a lot of money.

The money you invest in your video will go down the drain if you fail to define your goals clearly. One of the biggest SEO mistake people make is commissioning the creation of a cool-looking infographic, paying so much for it without considering the overall aim.

It is easy to get blinded by the infographic build links. However, you need to consider whether the infographic will increase high-quality traffic, increase conversions, or simply provide off-page SEO benefits like links.

With video content, you need to make sure you know what you intend to get out of it. If you get into senseless video SEO, it will be difficult for you to conceptualize a successful production that will captivate your audience or achieve your desired goals.

 

 

 

 

 

What Should Be Your Video SEO Goals?

 

video seo

 

Your two primary goals should be:

Increase conversions

Generate social shares and build links

 

 

 

  1. Increase Conversions

If you want to make video SEO work for you, you need to focus less on increasing rankings and concentrate more on increasing online revenue or sales. Video SEO is a two-part process that focuses on attracting visitors to your website and optimizing the site to make the visitors convert into paying clients or visitors.

The best thing about the video is the fact that you can use it to increase conversions on any website. The primary means of increasing conversions using video is by making use of rich snippets and embedding a video on a landing page.

 

 

  • Video on a Landing Page


The thing is, when a visitor lands on your website, you only have seconds to impress them and get them engrossed. That’s the idea behind a landing page. However, you might have noticed that text content doesn’t keep the audience engaged like before.

Video SEO is all about increasing the length of time your visitors stick around, and the number of conversions you make to paying customers. Here are some of the ways you can enhance your website’s conversion rate:

 

 

  • Product Videos


More and more retailers are taking advantage of product videos to increase their conversion. According to Invodo, 52% of consumers said that watching product videos made them feel more confident about making a purchase from websites.

All you need id to make a short product demonstration video. Make sure that even though the video is short, it’s clear enough to speak for itself and its product. Check out some of the brands that have increased their conversion rate using product videos.

 

 

  • Introductory/Explainer Videos


Since not all business with websites has products to sell, those that are service oriented can still increase conversions by using introductory or explainer videos, as you see on my homepage. These videos have varying styles, and it’s still not definite which method works best. It entails making a video that explains or introduces your business engagingly and more efficiently.

Make sure the video you make explains the service you are offering, introduces the guys behind the service, and make sure you show your service in action. If you embed the explainer videos on the ‘about us’ page on your website, you will increase your services’ overall conversion rate.

 

 

  • Rich Snippets


Using video SEO to increase conversions shouldn’t be about what you show your visitor when they land on your website. It’s about what you are showing them before they even get there. Luckily, these days Google search has significantly increased in the use of video snippets.

Video snippets are embedded on the page to let the visitor know that if they click through to your site, they will find a vide waiting for them. The rich snippets you stand out from other search results on that page. Hence, searchers become more inclined to click yours and increase your website’s traffic as a result.

The video snippet shows the visitor the length and thumbnail of your video. You need to make sure that the thumbnail stands out and that it sums up what the content of your video is about to maximize conversions.

 

How to Use Rich Snippets

First of all, in order to show rich snippets for your video SEO in the Google search results, you will need to self-host the video. However, if you have WordPress, you could use Yoast Plugin to host the video with YouTube.

However, we highly recommend self-hosting the video since it has a number of other SEO advantages as opposed to using YouTube or any other free video host. Self-hosting maybe a hassle at first, but when you get used to doing it, it gets easier over time. If your website is ranking for high-volume keywords, then the increase in conversions will bring more traffic to your site.

 

 

  1. Build Links/Generate Social Shares

If you do it well, your video will generate a significant number of links to your site. That is about a hundred or thousands of quality links. If you want immense success, then you have to make sure your video is exceptional and that you have a great marketing plan.

You need to make sure that the video has something to offer the visitor. Make sure it either educates them, makes them laugh, shocks them, amazes them, or annoys them. If you can, maybe a combination of a few of these.

Unless you evoke strong emotional reactions with the video, no one will be interested. The aim is to make viewers share or write a post on it with a link back to your website. Whatever video SEO content you create must have a responsibility to successfully attract a number of social shares and inbound links for your site.

Before doing video SEO, you need first to consider if you have enough quality traffic that attracts links automatically. If not, you need to do some conduct outreach, and if that’s the case, how much? However, it matters not how good the outreach plan is, what is important is the video’s quality. High-quality video SEO is what attracts a large number of links.

Creating a substandard video in the bid to try and keep the costs down will do you no good, the video won’t pay off. You need to think of what your goals entail before producing the video. Once you have a high-quality video, self-host on your website in order to get people to link it back to your domain.

 

 

 

 

How to Make Video SEO Work

For your video SEO to secure high-ranking listings on the target keyword search, you need to optimize, link and build independent pages on your own domain, while intertwining with YouTube’s robust video presence. Here are some of the approaches that will work:

 

 

 

  • Taking Ownership of the Videos on YouTube


When it comes to video viewing on the internet, YouTube is the most popular platform. Therefore, consistently uploading new commercials, or brand-oriented videos to YouTube will help you access the general public, which is what I do with my video reviews that I do for DrennonMarketingReviews

YouTube will provide you with a “content identification and management system” that will help you track branded content across the website. It will also help you monitor the ownership of products, and the video distribution contains infringement. It also offers another way to take and find ownership of content pertaining to your brand.

 

 

  • Optimize Key Site Elements for Targeting Keywords


When you maximize the video for its visibility, you increase the video’s chances of being discovered on various search engines.  How well the video ranks depends on a combination of social outreach (for subscribers, flags, views, ratings, shares, etc.), user channel design, and the organic linking.

To achieve that you have to add title tags, branded channel information, and branding box. When you describe the channel focus, make sure it is optimized with the necessary target keywords about the content in the video SEO.

Most search engines, use the first 150 characters of the first sentence of the META description. That’s why you should make sure the targeting keywords are definite to help the visitors decide whether to click on the link. The content has to make hem interested.

You can also take advantage of YouTube’s branding box. The branding box will enable you to specify your promotional text and also provide links that are associated with your brand. The title can run approximately 100 characters in length within the branding box, while the main text can go up to 4500 characters, inclusive of the links implementation and specific HTML markup.

 

 

  • Leverage Controlled Domains and Embedded Content


If you host the video assets on your own domain, then you are good to go. However, if you decide to use YouTube as your video host, then the video gets uploaded and distributed to YouTube, and at this point the viewership is social and massive.

Once you embed the video the YouTube domain, you automatically create an incoming link to the video on YouTube. That means that you have passed the incoming link equity authority from your domain to that of YouTube. However, it also illustrates that information about the video SEO content to search engines.

Make sure you build individual pages for the available videos if you want to implement this strategy. Surround the video with an optimizing title, descriptive text, META descriptions, use target keywords in the URL structure, and an <H1> header tag.

If you embed your video on another domain, you have two options. You can either include separate building pages for each video asset in the commercial directory. If you opt for this choice, then you need to pick the target keywords using “video” to modify the keywords as to ensure that the keywords match relevant search queries.

The other option is to embed relevant subject videos into optimized, established pages on your own domain. This permits an optimized page, and the flow of a substantial link equity to not only host the video SEO but to also point to the same video in the YouTube domain. This means that the video asset, and future video assets, will be placed on the relevant landing pages.

 

 

  • Create a Media Site Map (media RSS)


Once you put the core optimization steps in place, you need to let the engines know that the resources exist. Creating a media sitemap for the video you host on a marketer’s site is an effective strategy for optimizing the video SEO.

By doing that you organize and identify all the video pages on the website by syndication. A media RSS allows your videos to parse directly without being hidden behind JavaScript for Flash. Once you revisit and implement these important optimization strategies will help you improve communication with various search engines and also enhance the visibility of your video SEO. You can also check out other video sites available for viable online distribution.

 

 

 

How to Engage Your Users Using Video SEO

video seo

 

To make sure that your video SEO ranks you need to add user engagement.  You need to aim at seeing your users are actively engaging with the video, not just sitting back and watching it. You need to measure how people like, comment, subscribe, share, and also add the video to their playlist. The more signals you will see the more you’ll know the video is engaging the users. Tips to help you maximize this:

 

 

  • Request people to comment on the videos


Even though people love sharing their opinions, they also hate having to think about them! Make it easier for them and also increase the odds of people commenting on the video by giving them a particular topic to comment on.

 

 

  • Add a “Subscribe” CTA to your script


Don’t be afraid to ask people to subscribe to get your videos. You could add a clear call-to-action at the end of every video,

 

 

  • Reply to the comments


By responding to the comments, you encourage the users to comment. If your video gets more comments, it gets more engagement, hence higher rankings for your video SEO.

 

 

 

Video Promotion Strategies to Incorporate

 

  • Announce New Videos


If you utilized basic SEO well then by now, you have email subscribers. So whenever you are about to release a new video, make sure you let your email subscribers know. This will help the video to generate many high-quality views.

 

 

  • Share the Video on Social Media Platforms


Share the video SEO on Facebook, Twitter, and Pinterest.

 

 

  • Embed the Video on Your Blog Posts


By embedding the video, you also make your video rank. This is because you create a backlink to the video and it’s also a YouTube ranking signal. It’s also a subtle way of keeping your readers aware of the videos you let out.

 

 

 

 

Conclusion

The popularity of video SEO presents a tremendous opportunity for you to get very create and achieve results. Even though producing video SEO won’t be cheap, it will be worth it. If you have ever commissioned or marketed infographics, then you can definitely afford some video SEO. This will help you generate a good ROI for you and your clients as well.

By incorporating video SEO, you will improve conversions, especially if the video sitemap is submitted to get rich snippets. The video will also increase your brand’s awareness through inbound channels. You will also increase the brand’s awareness by using paid advertising.

If you want to improve your domain’s overall ranking with a rich snippet, don’t put your video on YouTube or other domains. You stand the best chance if you keep your video content unique to your site. Give Google one option, which is the page that you want to rank.

Keep the video SEO short and to the point as possible. If you are aiming at convert consumer purchases off your video, however, put quality first. Quality is paramount when it comes to online video SEO as it is when producing any other SEO content.

 

 

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How To Make Money With A Blog – THE ULTIMATE GUIDE

If you are a blogger or trying out blogging for the first time, then you most likely know that blogging is a lifestyle-friendly business.  You most likely don’t know how to make money with a blog though, am I right?

 

Blogging allows you to focus on sharing your topics of interest and creative talents. It is the best option if you are looking to work from home. Keep reading if you want to learn how to make money with a blog and become your own boss today!

 

 

Almost everyone wishes they had a job where they could work from home, right or wrong?  Well, blogging can give you the personal freedom you have always wanted! Not only does blogging have personal benefits, but if you put in the work, blogging can be very fulfilling!

Some bloggers are making money from their craft. You probably heard of them and you are looking for a way into the blogging world.  Or you already have a blog, but you are looking for ways to monetize it. We’ve got you covered! We will explore some of the tips and techniques on best how to make money with a blog.

 

 

 

First things first, if you are here and you don’t have a blog, you need to;

 

 

 

  1. Start Your Blog


Well, obviously, if you wish to know how to make money with a blog, you need to set up a blog first. That is the first essential step towards making this journey a reality. If you have no technical experience, then visiting some of the ‘How to start a blog’ sites and articles should be the place to start.  I also wrote an article called 24 Simple Tips For Writing A Good Blog Post

This site will give you a step by step guide on how to go about setting up your blog. If you think it’s hard, then you’ll be amazed by how simple it actually is.

 

 

 

  1. Begin Creating Content


After you set up a blog, the next logical step would be to start creating content for your blogging space, not just any content but useful content. People will not be attracted to your blog if you don’t have interesting or useful content on your site.

When you begin creating content always make sure that you focus on content that will actually make a difference in people’s life. Whether you decide to venture into fashion, sports, or even lifestyle tips, whatever it, make sure that when people come across, they will get to learn something unique.

 

 

 

  1. Branch Out Your Blog and Start Looking for Readers


Once you set up your blog and begin putting content on it, it’s so easy to get consumed in building the blog. Creating the blog is fine, but having a blog with no readers or followers or subscribers will harm your desire to make money from blogging.

If you are looking to actually make money from blogging, then you need to start focusing on promoting your blog. If you have friends or happen to know people, who blog, they probably tell you that you need your blog needs to have traffic for it earn you money. However, focus on finding readers instead of traffic.

Think of the kind of readers you are looking to attract, based on your content. Your primary focus should be building your presence, adding value and fostering relationships with readers.

 

 

 

  1. Build a Relationship with the Readers That Come


After some time, depending on how active you are, you will begin to have new people visiting your blog site. Once you notice people engaging your content, switch your focus to building your community by engaging with those readers.

One of the ways of engaging with them is y responding to their comments, reaching out to them personally, and making sure you do everything you can to keep those readers coming back. Once you engage them enough to keep them coming back again and again, they will also tell their friends and maybe family about your platform.

 

 

 

  1. Use your readership you gained to start making money through variety of income streams


So now you have a blog with content, you have readers, and you have engaged with your adience. It is about time you use that foundation to start building long-term income for the blog.

Once you go through the above steps, then you are finally ready to try and make money from your platform. However, just because you have a blog now with some readers, you don’t automatically start making money.

 

 

 

 

 

So you want to learn how to make money with a blog?

 

Let us first establish that it takes experimentation and work for you to start making money from your blog. There are two key things you should know before learning how to make money with a blog.

  • Always explore new ways to make money from blogging. Aim at having multiple streams of income. Be aware that even the small tickles of cash flowing from different sources over time might will add up and create a snowball effect.
  • Every blogger has various combinations of income streams. The beauty of making money from blogging is the fact that there is no “right” way to go about it. The possibilities are endless. Make sure you find a combination that works for you.

 

 

 

 

The Income Streams

how to make money with a blog

 

  1. Advertising


Most bloggers start here. Making money from advertising on your blog is almost the same as how newspapers and magazines sell their ads. The more readers you gain, the more traffic your blog gets. Once your blog has traffic, advertisers will want to pay to get the exposure of your community.

Just in case your blog hasn’t gotten any traffic yet, there are ad networks that act as a middleman, for example, Google AdSense. Google AdSense will enable you to run ads on your blog, in fact, this is where most bloggers begin. So even if you lack the traffic that will draw advertisers to you, you’re still covered. There are two types of advertising;

 

 

  • Display Ads

These ads are images or graphics similar to advertisements in a magazine or billboard. In most cases, they will be positioned on your blog in the header, footer, or sidebar. Sometimes they can be referred to as banner ads.

Advertisers hope that by placing them on your blog, your readers or visitors will click on the images and explore, and even purchase the services or products they offer. Ad networks are in charge of providing display ads. Ad networks are companies who help connect advertisers with bloggers or publishers.

They merely act as middlemen between the advertisers and the bloggers by negotiating the partnership details between the two. The ad network will have to take a cut from the profit the partnership makes. Case in point, Google AdSense, as we mentioned earlier. Other ad networks include Federated Media, Beacon Ads, Blogads, BlogHer, Sway, Sovrn, and Media.net. This could be one of the easiest ways to make money by blogging.

 

 

  • Private Ads

They are similar to display ads in that they also come in the form of graphics or buttons and they also appear in the sidebar of your blog. Unlike display ads, private ads do not have middlemen to negotiate the partnership. The partnership is an arrangement between the company or business and the blogger.

The contact is initially made by the company or the blogger. It’s up to the two parties to be clear on what their expectations are. If this is new ground for you, and you have no idea what to charge, do some investigation and find out what others charge for this kind of thing. You can find that information on the blog’s media kit.

Make an initiative to contact some of these companies on your own because there is a high chance the companies won’t come looking for you especially if you don’t have outstanding traffic. Create a pitch for the businesses and make it a win-win. Make sure you convince them why they should pay you to run their advertisements on your platforms.

 

 

Monetize with “CPC” or “CPM” Ads

Once you indulge in display or private ads, you can also make money by distinguishing what types of the ad the companies or clients put on your site.  There are two types of ads:

  • CPC Ads – they are the cost per click or pay per click types of ads. They are banners that you place on your blog’s sidebar or content. Whenever a reader or visitor clicks on the ad, you will be paid for that click.
  • CPM Ads – also known as cost per 1000 impressions. For these ads, the company pays a fixed amount of cash based on how many people see the ad on your site.

 

 

Pros of advertising –

  • They are easy to set up and also maintain
  • It is lucrative for most select bloggers

Cons of advertising –

  • The ads make the site look cluttered and ‘spammy’

 

 

 

  1. Affiliate


For some readers, affiliate promotions are the most common type of income they have. When it comes to affiliate income, you have to link to a product up for sale on another site, lets say for example, Amazon. If someone followed that link and decided to buy the product, you will earn a commission for the sale.

It’s one of the greatest places you can consider starting from. Using affiliate programs to monetize your blog are very easy to sign up for and start. If your audience is engaged, they will probably follow the recommendations you make on the products.

 

 

 

  1. Events


Another popular way how to make money with a blog is by holding events. The events could range from big conferences which host hundreds of bloggers like the ProBlogger Conference each year, or the small blogger’s readers meet-ups where you make money either by finding a sponsor for the event or through charging readers. There are also online summits or events that are getting more popular by the day.

However, don’t underestimate the kind of work you will need to put in to pull off an event. If you are extremely motivated, have a background in event planning, or you are good at networking, then this could really work for you.

Tip: if you want to use events to make money from blogging, try narrowing down the conference topic to make sure you target a more targeted group.

 

 

 

  1. Selling Your Own Services and Products


Several bloggers offer other services like visual assisting, coaching, writing and graphic design. It is possible to make money from such services if you have devoted readers. Some of the services and products you could sell include:

 

  • Videos and audios

You can use sites like Audio Jungle to sell videos or music that your readers or visitors can use as intros and outros.

 

  • Plugins, Apps, or Themes

If you can write your own plugins or themes, then you can sell them to creative sites.

 

  • Online Workshops or E-courses

If you feel that people like your content or products and they benefiting from it, then another popular way how to make money with a blog is through online workshops and e-courses. You can start small to test the waters, if people accept it, then go big next time.

Just pick something you are good at, or something people have shown interest in, and teach it! Refine your presentation by doing it once or twice then you can start charging a small fee to those willing to take the class.

 

  • Domains

You could sell your domain to sites like Sedo, to collect money from it.

 

  • Ebooks

If you have written books, you could try selling them to your devoted readers; chances are if they really love your content, they will want to purchase your Ebook.

 

 

 

  1. Sponsored Posts


As a blogger, your goal is to learn how to make money with a blog from every angle possible, right?  Writing articles paid for by advertisers looking to promote their services, or products from different companies can generate a lot of income. Bloggers who are already doing this charge hundreds of dollars because it’s a form of the company’s permanent advertising.

However, for your readers to understand that the post was paid for by the company when they see it, you must disclose the posts as sponsored. Otherwise, if you fail to do so it could reflect poorly on you, especially if the company is not that awesome.

However, even though you want to make money from your blog, don’t turn off your readers by adding too many sponsored posts. Keep them to the minimum.

 

 

 

  1. Recurring Income

It is sometimes called membership programs, or continuity programs and bloggers are leveraging on it to make money. This is where your readers or visitors will pay a regular recurring amount, which could be monthly or annually. If they stop paying, they can no longer access the content.

However, for this to work and even pay off, you need to make sure that what you are offering is truly unique.

 

 

 

  1. Get Connected to Other Blogger

Blogging doesn’t have to be isolating. Try attending bloggers events in order to get acquainted with other bloggers within your niche. It is important to look for ways to create informal virtual alliances with whom you can exchange or share content, offer support, and cross-promote. It is a nice way to combat the loneliness especially if you are a home-based blogger and you could benefit greatly financially.

 

 

 

 

Full-Time Versus Part-Time Blogging

how to make money with a blog

When your learning how to make money with a blog, you must realize that ultimately, results come down to how much work you actually put into it. Individuals who blog full-time, part-time, or own non-blogging businesses, make varied income from blogging.

In the blogging world, you’ll find that most people blog about topics they are passionate about and want to earn some extra money from. However, very few people get the motivation to start a blog as a full-time income source.

If you are looking to finally make money from blogging, then you need to understand that blogging is also a business like any other. Like a business, you can’t just expect to start a blog, post content and a few ads and money will start to roll in. You need to commit to blogging on a full-time or part-time basis depending on the extent of your income and needs.

 

 

 

 

How to Go From Being a Hobby Blogger to Pro Blogger

 

If you really want to learn how to make money with a blog, you have to be willing to invest in training, and be ready to stick it out for the long haul. You will need to consider advancing your blogging from a hobby to an actual business platform.

The amount of money your blog makes will depend on your market niche, the quality of your content, and how often you blog. It will also depend on how effective you are at monetizing and promoting your site.

If you use your blog as a platform to build brand awareness, you will increase the likelihood of people buying from you. So even if you don’t earn anything from sponsorship revenues or advertising on your blog, you might end up earning a good income because of the blog.

 

 

 

 

Final Thought

 

It is crucial to consider that it is not definite that all these avenues will work for you. We recommend that bloggers tweak their methods and seclude what actually works best for them and their readers.

Making money from blogging will require a lot of persistence, but it will pay off eventually. Remember, you don’t have to use all the avenues at once. Keep experimenting on different scales and see what makes you money.

Make a point of considering what other bloggers are doing and start there. With time, you will learn what works and what doesn’t. You will be able to identify which venues are helping you make money from blogging.

 

 

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24 Simple Tips for Writing a Good Blog Post

Do you have a blog? Do you want to learn the art of writing a good blog post? If so, then you’re in the right place!

 

 

Are you looking for ideas to make the best content for your business, entertainment, advertising, or journal? Check out the 24 straightforward tips below to start writing a good blog post today.

 

 

 

  1. Correct and Eye-catching Content


A blog contains many elements that require care and attention. A lead-generating blog must possess the six following parts:

 

  1. A striking title
  2. Links for landing pages
  3. Relevant and eye-catching content
  4. Sharing buttons
  5. Sidebar
  6. Persuasive buttons

 

 

 

  1. Blogging Platform


You must know the basics of your chosen blogging platform to ensure that your blog posts are published in the best format possible. Learn and master visual editors like raw HTML so that you can insert media and format your written work.

 

Also, use the latest and the most up to date Content Management System, publishing software, or blogging platform in making your blog.

 

In case you’re not used to blogging technicalities, then try to employ an individual who is good with blogging details so that both of you can produce content that is optimal for your blog.

 

 

 

  1. Categories


It is true that you can write on any topic for your blog. However, you must remember that your work should be related to your overall blog category. Do not write about topics that are not relevant to your established corporate content strategy. Make your posts stay on topic and fit into the complete definition of your blog or website.

 

For example, if your blog has five categories, then your post must be strictly connected to those five categories. Writing about topics related to your blog description allows both writers and readers to focus on what they wish to see.

 

In choosing categories, remember to ask yourself the following questions.

  • Are they relevant?
  • Are they connected?
  • Does this category fit in my blog description?
  • Will this category help me achieve my objectives?

 

Defining blog categories will first help you stay on track and continue generating significant topic and content.

 

 

 

  1. Description


Search engines use a maximum of 160 characters from bodies of articles to generate a results page. Because of this, you must always create a meta description or a summary of your blog’s content. If you do not make one, then the search engine will scan your blog’s first 160 characters instead.

 

Take note that meta descriptions should be fewer than 160 characters. If it’s more than 160 characters, the search engine will cut it off and turn to your article introduction alternatively. Below are tips on how to write a good meta description for your blog.

  • Don’t make it too long.
  • Limit your description to 55 characters minimum and 160 characters maximum. Punctuations and spaces are included.
  • Do not create a description that is the same with your website, business, or page name.
  • Always create a meta description that relates to your other contents.
  • Avoid spamming or repeating keywords.

 

 

EXAMPLES:

Bad Meta Descriptions; The meta descriptions below are too indefinite, providing search engines insufficient data for your blog.

  • Tax Tips
  • Flowers
  • Chocolate Indulgence
  • Population Statistics

 

 

Some good meta descriptions:

  • 30 Simple tips for writing a good blog.
  • 2010 population statistics, the total population in the US.
  • Best coca recipes for chocolate cakes.
  • How to evade taxes legally.

 

 

 

  1. Editorial Calendar


Editorial calendars are utilized to track, control, and define the procedure of creating blog content, from planning, writing, and publishing. Most small businesses and individuals follow the publication process below.

 

  1. Conceptualize ideas for publication.
  2. Categorize posts
  3. When to publish.

 

Editorial calendars are helpful to bloggers. It assists them in organizing and scheduling content for posts. Some even use it to track complex details.

 

It is advisable to create tabs in spreadsheets for tracking data for each blog posts like the author, keywords, categories, status, persuasiveness, tentative title, tags, and post date. Tracking these factors will help you to ensure critical elements needed for search engine optimization (SEO).

 

Download a sample editorial calendar first before making one so that you’ll have a better idea of what it is.

 

 

 

  1. Revise and Fine-Tune Your Content


A blog post is similar to other forms of writing. It also needs tender loving care.

 

Blog posts are seldom completed in a single draft. Many bloggers find it efficient to revise posts repeatedly. Revisions allow writers to fine tune articles as it undergoes the process.

 

You must always check punctuation, grammar, and spelling, and ensure that all links redirect to the right landing pages.

 

 

 

  1. Guidelines to Maximize Your Blog’s Visitors


By following best practices and some techniques, you can boost the number of your blog’s visitors. Your post can surely be found by search engines by following the tips below.

 

  • Search engines like formatting
  • Search engines like text
  • Search engines like freshness
  • Search engines like outbound hyperlinks
  • Search engines like accessibility
  • Search engines like informative articles

 

 

 

  1. Headings and Sub-headings


The use of headings and sub-headings makes articles look more professional. It also increases the chances of getting your post scanned by search engines.

 

Most blog visitors do not read all contents in an article. Often, they only scan it for valuable information. Incorporating headings into your post helps readers to see what your post is about quickly. If they spot their interest immediately, it will prompt them to take an interest in your blog. It will lead them to read all of its contents.

 

Headings and sub-headings are also important structures for web pages and blogs. It is one of the most important aspects of SEO. It defines the important part of your content and shows how they are connected to each other.

 

Six tips for writing a good heading or subheading:

 

  1. Give importance in the H1 or the title post.
  2. There should be only one h1 in a single blog post.
  3. Subheadings should be categorized as H2, H3, and so on.
  4. It’s advisable to use meta titles or descriptions for subheadings.
  5. Headings and sub-headings must have valuable keywords. If there is none, then it is an invaluable and a useless heading.
  6. To improve flow and readability, incorporate headings and sub-heading in your writing.

 

 

  1. Images


A blog post doesn’t only consist of headings and words. It must also contain images. Including photos in an article increases its readability and attractiveness.

 

Having the right image in your content bolsters the total number of blog views because it evokes curiosity and surprise, makes readers smile, complements headlines, illustrates analogy and metaphor, and communicates the overall emotion and feeling of your blog post.

 

Also, most readers rely on pictographic memory, and images help them retain and take in information better.

 

 

 

  1. Journalistic Approach


Journalism is the act of assessing, gathering, presenting, and creating information and data. Bloggers can assimilate traditional journalist ways especially if they are writing features and news stories.

 

The following are the six traditional journalist methods that can be useful for bloggers.

 

  1. Be straightforward
  2. Backup your facts and give credit to their authors
  3. Provide an introduction that tells about what your article is about and blast your readers with details in the following paragraphs.
  4. Make sure that all words, sentences, and phrases are relevant to your topic.
  5. Do not add jargon.
  6. Always remember to proofread and edit well.

 

 

 

  1. Killer Blog Design and SEO


An amazing and eye-catching blog must possess a beautiful design and engaging content. The overall design is what visitors will see first while the content shall judge a blog’s quality. These factors significantly influence page views, conversations, and bounce rate.

Check out this article for some actionable SEO advice that you can use to help rank your blog on search engines.

 

The following elements can definitely help a blog attain success.

 

-RSS feed

-Search box

-Breadcrumbs

-Images

-Flat site design

-provide enough links, but do not overdo it.

-Encourage comments

-Watch advertisement space

-Test blog speed

-Add sharing links or buttons

-Check the readability of your blog in different web browsers

-Use a powerful CMS or blogging platform.

 

 

 

  1. List


Nowadays, the use of lists is an attractive aspect of blogs.

 

There are three types of list that bloggers must consider.

 

A brief list; possesses little description but entices readers to save the post for future reference.

 

A detailed list; provides complete thought in each bullet point. It helps writers to communicate complex information towards their readers.

 

The hybrid list; is a combination of both detailed and brief list. It is often accompanied by detailed explanations and narratives in the form of paragraphs between actual lists.

 

Including lists to your blog content is a powerful and an efficient content marketing tactic.

 

 

 

  1. Track Important Statistics for Blogging


There are four metrics that blog owners must watch. They are the following.

writing a good blog

  1. Subscribers
  2. Visitors
  3. Inbound links
  4. Number of shares

 

Always measure the metrics of your blog every day especially if it is meant for business so that you can identify weaknesses and the needed room for improvements.  One tool that is very useful for tracking things happening on your website is called Google Analytics.

 

When you see different approaches and topics that are effective, try to copy the features that seem to be working great and to let go of methods that are ineffective. Check your top five blog posts to spot their weaknesses and to distinguish what they have in common.

 

 

 

  1. Titles, Bio, and Names


If readers are interested in your blog post, then they may also want to know the author. Provide your title, bio, name, and other personal information such as hobbies because this can propel your visitors to take interest with your other works.

 

 

 

  1. Promote and Publish


Creating an outstanding and a successful blog post requires effective promoting and publishing stages.

 

During the editing stage, ensure that your blog post has persuasive contents, links, and buttons. You must focus on your goals and your blog’s purpose while keeping in mind the desires of your readers.

 

While in the promotion stage, one must come up with good strategies and thoughts. You can start with separating your posts into three categories.

 

  1. Average post
  2. Awesome post
  3. Killer post

 

Devise a plan depending on the type of blog post that you want to make and develop a good foundation for it before executing a blog promotion. With these methods, you can be assured that your post shall garner many social media shares.

 

 

 

  1. Questions


An effective way for writing a good blog post involves the incorporation of web analytics and questions for your topic. Reviewing statistics and queries asked by your visitors is handy in coming up with a good blog content.

 

Also, you must consider the simple questions that people type in popular search engines like Bing and Google. You must think of the queries that individuals ask regarding your topic and use them in writing a good blog post.

 

What are the questions that your visitors ask before they visit a page? How can you provide answers to their questions? Contemplate with these two questions for you to write a good blog content.

 

 

 

  1. Research


A well-researched blog post provides originality and incomparable content. It differentiates your post from competitors, and visitors will be compelled to read fresh and informative contents.

 

To create a well-researched post, look for sources that provide facts, not opinions. Read encyclopedic sources to gather informative details and visit prominent news sites to get the latest trends.

 

You can also use the following social media to increase your brain’s data bank.

 

 

 

 

  1. Stand Out


When you’re blogging against competitive bloggers, there are chances that you’ll see other contents similar to yours. This doesn’t mean that you’ve to shy away from the topic. Instead, use it as your opportunity to see the contents of their blog, and to write a blog post that will stand out against your rival’s work.

 

Also, read the comments section in other blogs that feature topics that you will write. In doing so, you will get a good overview of what thoughts and questions people ask after reading a post. These data will help you in writing a good blog post for your topic.

 

 

 

  1. Title


Many writers forget the importance of creating a striking title. The title is what represents your blog and what search engines headline.

 

The title is perhaps the only and the first impression for a prospective reader. But a title does not only grab attention, but also convey a complete message to its audience, and also entice readers to read the whole text.

 

 

 

  1. User-Centered Design


You must give extensive attention to factors that propel developments. These factors include workflow and task of the subject, usability goals, environment, user characteristic, and processes or services involved.

 

Using user-centered design helps in a multi-stage problem-solving process that requires writers to envision and analyze how readers are likely to desire an information or product.

 

Possibly the worst error that a blogger can make is forgetting the needs of readers and ignoring their fields of interest.

 

 

 

  1. Valuable Content


Writing a blog post with relevant content is a must for every blogger. This must be at the top of your objectives.

 

Below is a checklist for writing a good blog post.

 

  1. Can my readers find what they want?
  2. Is my content readable?
  3. Can my target audience understand the content?
  4. Does my post have a call to action?
  5. Will the visitor share the blog content?

 

 

 

  1. Word Count


Before thinking of the ideas, the procedures, and the techniques that you need to use, decide first the limit of your content. You must first set the total number of word count that your work must have.

 

In this way, you can easily proceed to come up with techniques and styles.

 

Remember to focus on the following before deciding your word count.

 

  • Effective formatting
  • Optimization for different web browsers
  • Clear communication
  • Outline

 

In some instances, blogs possess set parameters for maximum length. If you’re limited to shorter blog posts, then try to connect longer-form contents.

 

But, do remember that the total word count does not judge the quality of a blog post.

 

 

 

  1. Be conversational


writing a good blog

 

The majority of blog visitors loves reading written works that they can relate to.

 

You must know your audience and integrate this knowledge into your writing style.

 

Be personal, match your writing style and tone to your target readers. If you are writing for kids, create content that is fun and easy to read. If you are writing for adults, follow a style that can engage and empower them to read your whole work.

 

 

 

  1. Find Your Zone


Ideas for your blog post may come up at all times and different places. It can pop up when you’re reading a book, driving your car, eating your meals, sitting at your office table, and even during midnight. So, you must always carry a pen and paper or a recording material so that you can document your thoughts for a good blog post.

 

There are different ways for people to write a good blog content; however, following concrete styles and factual methods can definitely establish excellent writing techniques. And, creating a place and setting a time where you can contemplate on your ideas and form the best strategies for your written work is the most important pre-requisite for creating a successful blog content.

 

 

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Social Media Boost – 19 Practical Marketing Tactics to Boost Sales on Social Media

With more than 2.31 billion active social media users worldwide and 97 percent of consumers between 18 and 34 use online reviews to gauge the performance, trustworthiness and the performance of local businesses. You have to find the right techniques to press to make social media your cash cow.

Unfortunately, you aren’t the only one looking at these numbers and looking for ways of making their strategy the winning strategy.

What does this mean? You cannot go about bombarding your customers on social media with sales messages consistently. Even with a target audience, your social media boost will come from building a relationship and trust with your audience. The best way for you to do that is by engaging the existing and potential customers with high-quality content. You should make the engagement inclusive by asking your clients for their opinions.

That sounds easy, doesn’t it? Well, it is, but, by the time you have a huge audience you can rely on, you will need to invest significantly. As a business that has recognized the importance of social media and its potential for generating sales, you will need to be patient growing your audience. Having a huge following on social media isn’t an overnight success.

 

 

Here are some of the most effective strategies you can employ for a social media boost:

 

 

  • Discover the social media platform that will work for your business.


For some unclear reason, everyone taking their business online makes Facebook their first stop. While Facebook is the biggest social media platform, followed by Twitter, Instagram, LinkedIn and Pinterest, these big five aren’t always the best fit; at least not for all businesses.

The success of your e-commerce project relies on your ability to find the right social media platform – that is, the site with the highest conversion rate because it has users visiting through social links.

Here is what you should do – research and analyze the social media sites where your customers are talking about your products/ services, brand, industry, as well as your competitors. After monitoring some discussions, you will see what people are thinking.

By analyzing your competitors and mapping out social media networks for your target audience, you will be able to select the best platform to market on.

How should you start? Get the right social media monitoring tools to help you in tracking, listening, and engaging with your current and your potential customers. The main tools include:

Ahrefs Content Explorer: to find out about the platform used by your competitors, use this tool. With it, you enter the domain of your competitor and hit search. You will get results of the competitor’s social media activity.

BuzzSumo: to collect social media insights from your competitors, use this monitoring tool. All you need is your competitor’s domain or the industry’s keyword. With it, you will find the popular content shared using that keyword.

Mention: Mention is the social media monitoring tool you use when you want content published by businesses but not posted on their sites. Using the tool, you will get information on the mentions the businesses get.

By monitoring what is happening around, you get to track your audience’s engagement plus their growth across different social networks. With time and effort spent analyzing trends, you will know what to invest in for the highest returns on your investment.

Once you have the necessary information about the site, you can create related content that is higher quality!

You never know, your business may do better on YouTube and Pinterest rather than Facebook!

Why go through all this trouble?

  1. It will increase your business’ organic reach.
  2. Spend less promoting your posts on social media in the long run.
  3. You can easily establish social proof using the number of followers, comments, and likes.
  4. Have a better chance of turning friends of your followers into your followers!

 

 

  • Make use of Existing Social media networks in a Unique Manner


If you note that the best way for your business to generate sales using social media is by tapping into the top five, then you have to make your business’s marketing strategy stand out. There could be many other people selling what you are selling! To position yourself for success, you will have to try and use social media a little different then what everyone else is doing.

Instagram, for example, offers different ways for you to post images such as the horizontal media profile gallery. For that needed social media boost, try using different layouts to create hype about your campaign. As you’ll soon learn, there are many ways of using a social media platform, but you have to identify a unique way of exploiting the platform for it to work in your favor.

 

 

  • Make use of Emojis to Boost Engagement on Social Media


Emojis have come a long way but, they have finally been accepted as part of the new online vocabulary. Some people are able to communicate effectively using emojis alone. As per Emojipedia, as at June 2017, the total number of emojis in the Unicode Standard is 2,666.

The use of emojis to amplify organic engagements on social media is proving effective, and it is also lowering marketing costs when used appropriately.

The success of emojis in marketing comes from the fact that emojis go beyond by humanizing brands and capturing more attention. Therefore, they convey general emotions and ideas around posts even before your target audience reads the post. So, for more eyeballs, greater attention and a boost in your social media reach, sprinkle some emojis in there!

social media boost

 

 

 

  • Your Audience is looking for a Sense of Belonging – Get Them Involved


When running a marketing campaign, like launching a new product, let your audience be part of the fun! If there is an emoji that communicates to your brand, or you just happen to have an emoji specific to your products, ask your audience to use the emoji. You can also have a hashtag for them to use. This could be a great promotional campaign, and you can throw in giveaways to excite your audience and to increase the reach of your campaign.

 

 

  • Stay Active and use The Right Hashtags


Some businesses have attained unparalleled social media boost from their creative use of trending news and hashtags. Most ongoing conversations on social media are because of hashtags. If you want to know what is happening in your town and across the world, you should consider looking for hashtags that are trending.

If the hashtag is relevant to your brand, then you can join in on the events and conversations. How do you find relevant and trending hashtags? Find a tool that will guide you. One of the best tools for finding hashtags is Hootsuite. With Hootsuite, you can find trending hashtags which you can like, reply to, and retweet.

The other tool you can use is Hashtagify. This tool lets you find hashtags that are related to the ones you are targeting.

Here is something you should be aware of though, treat hashtags differently on different platforms. This is because trending hashtags will affect engagements differently on said platforms. For example, Facebook posts are better off without hashtags while tweets with single hashtags get significantly high engagements. Instagram posts lie in between.

Keep in mind that hashtags will only work if, instead of hijacking them, you contribute to the conversations around the hashtags in a meaningful manner.

 

 

  • Pin to Profile Well Performing Posts


What is the first thing people see when they visit your social media? Does the post on top of your page inspire confidence? Keeping these in mind is important because every time you engage on others, the people you engage with don’t stop there. They take a step further and look through your site. Keep a keen eye on your social profile as you build your online presence.

Your profile on your site should be stand-alone marketing channels which should communicate what you like and also what your funnel will click on. Therefore, besides strategically pinning a post with a high reach and the best pictures on top, you should update your page’s cover photo. Your cover photo should be eye catchy to promote sales.

Other than the cover photo, try including internal links back to your page or site on your profile or bio.

So, instead of burying that post that did well on your previous campaign, you should show it off by putting it at the doorstep – in this case, at the top of your profile.

 

 

  • Use Trending Topics and Memes for a Social Media Boost


Why rack your brains to come up with the right social media posts when you can ride on trending topics to keep your posts relevant? By spending a little time researching, you will come across social media trends which are relevant to your business.

While at the trending topics, why not capitalize the viral memes? Memes have taken over social media and the world at large, and anyone who can create a meme is looking to make theirs the best meme ever created!

At the moment, memes are considered cultural behaviors spreading from one person to the next thanks to imitation. So, to give your business that virality, use memes.

Note that memes don’t have to make sense at first because their success depends on their cultural relevance, proper timing and how fast they can be replicated. If you wish to create a meme for your business, make use of the Meme Generator.

 

 

  • Go Live


With Facebook Live, Twitter’s Live option, Instagram Live and Snapchat, you can make it possible for your audience to experience your business’s event as they happen live. Through these live options, your audience gets to share their own experiences. You can also encourage them to follow you online by announcing the live broadcast in advance. Your audience can also participate by sharing their thoughts on the event, they can ask questions, and they can also vote. This way, your audience feels as though they are part of your business.

 

 

  • Set up contests and Give Special Discounts to Your Followers


No one ever wants to miss an opportunity to save money on a purchase especially when the only thing expected from them is their creative thoughts on why they should win the discount. By directly giving offers to your customers, you improve your reach, have fun, engage better, and you deepen your bond with your customers.

To get the contest up and running, you may ask your customers to ‘Pin It’ on Pinterest, do creative 140-character stories on Twitter, post best picture on Instagram or post on a page on Facebook. These are just some of the options you can try when creating contests. You can also ask your followers to use specific hashtags to enter into the contests.

Contests are effective social media boost elements as they don’t just increase your social media reach but they guarantee you, new followers.

 

 

  • “Tag That Friend Who…..”


Haven’t we all seen this going around? Perhaps you have been tagged in several yourself! Have you considered using this phrase to build your business? Well, the mentality behind this phrase is the simple fact that we’ve all come across posts that leave us thinking ‘that could be me’, or ‘I know someone who should see this’. Since the post speaks to you and is relatable to several people, it will get shared across different social media platforms. This will boost your business’s visibility in the process.

To make this work for you, make sure you highlight the character/ habit of your persona in a light/ positive note. You can also poke at a friend’s character or invite that person who wouldn’t mind a challenge.

This strategy is effective because it contributes comments to the posts and it will increase your social media reach.

 

 

  • Don’t compromise on the Quality of your Content


Content is King and you shouldn’t post poor quality content just to appear active. To stand out, you have to create exceptional content. Good content guarantee repeat readers and customers.

 

 

  • Keep Posts Humane, Educating and Entertaining


While your audience loves reading, liking, and sharing your posts, they hate it when you respond with less candor or when it is clear that the responses are automatic.

First, your content must be something your audience will want to read about. Also, you should show your sense of humor and whenever possible, use slangs. This way, you sell your content educationally and entertainingly while showing that there is a human being behind the brand.

You need to find a way of making your social media platform a magnet for your audience. If you can get your audience to refresh your page for fear of missing out, then you are doing it right.

 

 

  • Simplify the Checkout Process


social media boost

Your audience on social media doesn’t like complicate marketing. For a social media boost and more sales, have a simple checkout or purchase process.

Ensure you have a Buy Now button on your social media pages. If a product’s purchasing journey is short, you will get more recommendations. So, if your page asks a lot from customers in the form of multiple clicks and searches, then, you are losing many potential customers.

Make your site easy to navigate and keep your social copy direct while making use of strong CTAs (Call-to-Action)

 

 

  • Is Your Site Mobile Friendly?


A mobile-optimized website is likely to increase reach and followers because digital marking has more mobile users than desktop users. So, your customers must have a simple and fluid experience on your social media platform.

Besides optimization, you will also need to consider your site’s loading speeds. If you aren’t sure of how fast your site loads, you should consider getting Google’s PageSpeed Tools. The tools will give you insights on the speed of your page on a desktop and a mobile device. You will also receive tips on how to increase your pages’ loading speeds. This tool also lets you run mobile friendly tests on your website as well.

You should also optimize your photos by prioritizing on visual content rather than CSS, HTML, and Javascript.

 

 

  • Guide Your Buyers Using CTA’s (call-to-action)


Other than simplicity and speed, make a clear outline of what you are selling and the purchase process. Use a working call-to-action where you let your customers make a decision based on what they need to do, how they need to do it, and when. When setting up a page, use buttons such as Learn More, About Us, or Register Here.

 

 

  • Do your Customers Leave Reviews?


To gain new followers and to build brand loyalty, ask your past clients to leave their reviews. According to research by Pew Research Center, more than 40 percent of adult consumers in the US go through online reviews before making purchases.

You can learn more about what people are saying about your brand by tracking conversations where your brand gets mentioned. Ensure that you capture and react to positive and negative comments professionally. Monitoring conversations also make it possible for you to salvage your business, get new leads, identify your customer’s pain points, reward your brands advocates, get creative marketing techniques, gauge motivations, track online sentiments, and more.

You may also ask your customers to share their purchasing journey, or you can provide incentives for people to leave comments on your page’s reviews section.

 

 

  • Messaging Apps Can Improve Your Customer Support


It is worth mentioning that poor customer service delivery will kill your business. If you are looking for a social media boost, then you should use Messenger, WeChat, and WhatsApp. These apps offer a better opportunity for you to connect with your customer. These apps offer 24/7 availability hence their effectiveness.

According to Search Engine Journal, top messaging apps have more than 2 billion monthly users.

 

 

  • Influencers and Guest Bloggers


To make your site appear authoritative and to attract more followers, have someone with a large online presence endorse your products/ services. The use of influencers is big on Instagram, and you may want to use one for the much needed social media boost. Influences already have huge followings so, by endorsing you, their followers will follow you and buy your products/ services.

You may also get guest bloggers to write for your blog. You can tag the bloggers, and you should also promote their blogs.

 

 

  • Build professional profiles


It is important that your CEO or other top-level executives have a professional and a marketable online presence. Some clients look up the face behind the business even before checking out products. So, you should update your LinkedIn profile frequently highlighting what you do and your current business news.

 

 

 

 

Conclusion

 

At the moment, there are 3.42 billion internet users with 2.31 billion active on social media. This is a huge audience. You may never reach everyone but, you should try make the most from your target audience. Tools like Facebook’s Lookalike Audiences may help you reach a wider market.

The social media platforms currently available are crowded, so, for you to break through, you’ll need to employ the strategies for a social media boost discussed above.

To edge out your competition feature a real person. Do this by hiring someone who is good at their work. Don’t be a spammer and don’t be boring!

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SEO Advice That ACTUALLY Makes a Difference! PART 2!

The first part to this article can be found here

 

SEO Advice + Linking For SEO


Many people have heard it, tried it, but most people are not so sure about how to do it, or the right way to do it in order to increase conversions.  When it comes to SEO Advice, having advice that is actually actionable is very important!

If you are a marketer or a blogger, then chances are that you have heard of SEO before. There are numerous techniques, but the effort you put in last month may not work as effectively next month or even at the end of this month. It sounds risky, doesn’t it? Unfortunately, even the guys who call themselves SEO advice maestros can’t say that they know everything about their craft, because it changes constantly! Yet, it remains a very important part of digital marketing.

A quick lesson for those who don’t know, SEO, meaning search engine optimization, is the process of optimizing your online content in a way that search engines want to show your content as a top result when searches of particular keywords are performed.

Do you know many blogs get published online daily? More than 2 million! With your content as one in the mix, and just one among thousands in your niche, how do you make sure that your post appears on top of search engine result pages?

Note that over 93% of all online experiences start with a search engine and 81% of the searches take place through Google.

And, out of all the results returned by Google, the top 5 results get about 67% of clicks.

If your article doesn’t appear on the first page, consider that article not ranked – no one visits page two. When page one results are off, people change the words they use in their search.

See what we are driving at? The appearance of your content on Page 2 of the SERPs spells doom, and it is worse than searching for a needle in the haystack.

So, can we all agree that your SEO strategy must make a difference without you having to try too hard?

No, it won’t be easy but, knowing what will place your page on top will make your SEO strategy so much more effective. You have to seek SEO advice from the best, and even more importantly, you need actionable SEO advice.

So, what does this mean? Which SEO technique will make your website and pages stand out?

 

 

Forget Black Hat strategies


This is one of the most important pieces of SEO advice that I can tell you today.  If you’d like to be on Google’s (or any search engine for that matter) good side, you need to optimize your website for humans and not the search engine. Black Hat SEO stunts like crappy pages, duplicated content, using irrelevant content, stuffing keywords and using spammy links will only work for a short time and, as a marketer, the search engine will ban your site and any attempts at digital marketing in future.

seo advice

Instead, be the good guy, embrace White Hat SEO tactics and your bank will thank you. White Hat strategies focus on your human audience that you’ll be selling your product to, instead of trying to trick the search engines into ranking you.

The acceptable strategies include

  • sharing relevant content and using relevant links and references
  • having unique and relevant titles
  • good spelling and grammar and standards-compliant HTML

 

 

 

On-page and Off-page Optimization


On-page SEO – deals with all of Google’s ranking factors, like the quality of your content (quality, keyword research, uniqueness, and the use of keywords) optimized headlines, and the pages’ structure.

Off-page SEO – has everything to do with the variables looks at when ranking pages. They may be out of your hands. These include related blogs in your niche, social networks, and the searcher’s search history.

It is crucial to remember that SEO is determined by the design of the website, the content and the links, but you already knew this, didn’t you?

 

Well then, let’s move on to more important matters.

Why are some websites and blogs ALWAYS ranked highly? Which SEO tricks do they employ?

Pssst! It’s got something to do with links – one of the building blocks for SEO.

 

 

Ranking Internal Pages Higher than the Homepage


It is not as complicated as you’ve been made to believe!

In the SEO world, we all lack immunity from mistakes; it’s unavoidable! One of the biggest mistakes we make is linking everything to the homepage. Doesn’t it feel almost natural to link products/ services directly to your homepage? Even when your client asks you to, this isn’t the best way to make your site into your cash cow.

While everyone else seems to do this, it will only push you to the 15th page of search engine result pages.

What should you do instead? Create links deep within your website. Do you see all of that great content that you have located within your site? Instead of linking back to your homepage, use internal links (links to other articles that you have on your website).  Google loves when you do this!

In Neil Patel’s view, Wikipedia ranks highly for just about every word known, and it is, therefore,  the 6th most popular website worldwide.

Majestic SEO shows that Wikipedia has more than 600 million backlinks, yet its homepage has about 6 million backlinks. This means that one percent of Wikipedia’s backlinks, link out to the homepage. The rest of the 99% gets directed to its internal pages.

This means that you have to spread your link equity across your site rather than concentrating it on your homepage.

 

 

Why is this important?

According to Neil Patel, the future of search engine optimization revolves around your users. His SEO advice is this: if you have many high-quality links on your page, your page is guaranteed to rank higher on search engines compared to using that same article with no links.

The absence of links to internal pages equals to lack of user activity.

Homepages have everything about your products but, it offers scanty information. Online users are impatient, and they don’t have the time to look through your homepage looking for helpful or interesting articles. You have to direct your users to your content.

The results of your website become unstable whenever your homepage ranks higher than your internal page, and truth be told, Google, the biggest search engine in the world, is more concerned with your websites engine than the content your homepage holds.

Kissmetrics summarizes what internal links do to your SEO strategy – an internal link connects one page of your website to a different page on the same website such that, in an internal link, the target domain and the source domain are the same.

Internal linking has three roles:

⦁ Defining the architecture and the hierarchy of a website

⦁ Aiding in website navigation

⦁ Distributing ranking power and page authority throughout your site

 

 

 

How to Rank Internal Pages Higher Than Your Homepage


Create deep links

How does this make a difference? Well, search engines and your customers do not benefit from inactive pages. As mentioned above, your SEO strategies, especially the On-page SEO, should be targeting users.

Therefore, when creating internal links to your pages, you have to make sure that the content you are linking to is visible to users and of importance to your users as well. Once your users can connect to your internal pages, you will meet your secondary goal – your Google rankings will go up.

 

To make this possible, your internal pages should be easily crawlable. Deep linking makes crawling possible through the use of hyperlinks and appropriate anchor texts. These two link to a specific and a relevant page on your site.

For anchor texts, you have to avoid using linked images. You should use natural and unoptimized sentence fragments as anchor texts. Just make sure you don’t optimize your anchor texts.

 

In deep linking, there are two mistakes you should avoid – avoid linking to the Homepage and the Contact Us Page.

Throughout linking, you have to keep the anchor text and the referred pages relevant because Google’s ranking algorithm looks into the relevance of the data.

What does internal linking say about your site? To Google, internal linking to internal pages shows that you trust the authority of your content. And, consistent linking of relevant data portrays credibility of your page. This is On-page credibility, which is often referred to as the Link Juice.

Link juice or credibility strengthens internal pages. To boost your search engine rankings, you should link to trustworthy, authoritative and relevant pages.

 

Where is your homepage in all this?

Your homepage will still receive a substantial number of external links but, that doesn’t mean sending your customers to your homepage all the time will contribute to your ranking.

So, for your internal pages to catch up with the high homepage ranking and for a stable ranking, you should spread out the link value to the internal pages. Do this by linking to specific categories or content that often goes unnoticed.

 

Where do internal links go?

Research by Orbit Media gives the following recommendations:

⦁ Include links where they will be helpful to readers but don’t link to irrelevant and unrelated pages

⦁ Always link between pages and posts within the article’s body keeping the content and the anchor texts in context

⦁ Link from new to old and from old to new content. Keep in mind that your post is incomplete without an internal link if you are trying to  optimize the page for search engines.

 

Regarding numbers, there is no definite maximum or a minimum number of links you can have on your site meaning that you can have a hundred or more links.

 

 

⦁ Use Social Signals to Pass SEO Juice to your Internal Pages

Social media is and will be the greatest SEO strategy if you are looking to make money. Traffic from Facebook, Twitter, LinkedIn, Instagram or Pinterest will boost your rankings so, you must leverage the power of social media. These social media sites make up nearly a third of traffic statistics according to Search Engine Journal.

To leverage social signals, keep the links relevant. The links on your social media platforms should be related to your niche.

Brian Dean, a digital marketing expert renowned for BackLinko has the following SEO advice on social signals and Google rankings:

“Google probably uses relevant information from the social account that shared your content and linked to you, together with the text surrounding the link, to make further decisions about your page’s value.”

The shareability of your content matters to search engines too

 

⦁ Use branded keywords

To rank your internal pages higher than your homepage, you should interlink your pages using branded keywords. These are simple search/keywords with all or part of your company’s name. The use of branded keywords when interlinking pages improves your on-page SEO structure leading to high organic search traffic.

Keep in mind that non-branded keyword searches are important KPIs too. When your content is good, a random internet search can easily make your site their favorite.

Branded keywords protect your pages against over-optimization.

There you have it, internal linking as a way to increase your internal page rank and your overall ranking on search engines.

Just remember to keep anchor texts trustworthy, relevant and unique. Don’t overstuff footnotes and sidebars with links because your site may appear spammy.

 

 

Tips for Link Building for SEO


As mentioned above, linking is important because it determines how search engines perceive your website and your pages. So, you have to do it right. Above, we have delved into internal page linking, and there are some important points that we left out.

Let’s take a look at how you can build links that boost rankings

 

Build high-quality links

For high-quality links, look at the following:

Authority of the page – the authority of the page you are linking to matters more than all of the other SEO factors. Authoritative pages will always pass high authority to your site. This is called PageRank and Google doesn’t share your PageRank publicly because it is the foundation of their algorithm used in ranking pages and sites.

 

Authority of the site – this is a link quality determined by the domain’s site-wide authority. They are hard to come by, but when they do, you will remain on Google’s good side.

 

Site relevance – you want the links directed to website to come from authority sites with content closely related to the content on your site.

 

⦁ Consider the link’s placement – the positioning of the link determines its effectiveness. Links to sidebars and footnotes aren’t as effective as the links found in the middle of an article’s body. The link should also be editorially placed.

 

From the experts at Google, you will be in violation of their guidelines if your links are unnatural, meaning, that they are placed in a manner that isn’t editorial or if the owner of the site doesn’t vouch for the links.

 

Use an anchor text – Anchor texts are ranking signals.

 

Link co-citations – because Google considers them baby anchor texts.

 

No-Follow .Vs. Do-Follow Links – If you include a link to your content and you want to tell Google that the link doesn’t count as an endorsement, you add the rel=”nofollow” tag.

 

Sharpen your content marketing skills – From the linking experts at Backlinko, the quality of your content will unlock relevant, authoritative and trustworthy backlinks. So, publishing crappy content won’t do. For link building content, do the following:

  1. Incorporate visual assets like images, infographics, diagrams, and charts.
  2. Create lists, also called listicles. These work because they make your content easy to read and in the process, generate many backlinks
  3. Use original/ unique data and research because data and statistics from surveys, studies, and original data are highly linkable
  4. Comprehensive guides and resources that cover everything you know about a topic, this makes your site the go-to source of information for that specific topic.

 

 

Mistake to avoid for the success of your SEO strategy


⦁ Stopping link building soon after building 

Despite all the resources you put into search engine optimization, your efforts won’t last too long. So, don’t expect to sleep and let your work for you, forever. This happens because Google and other search engine change their ranking techniques every few weeks and you have to catch up with them if you’d like to appear on top or at least on page one of search engine result pages.

To wrap your head around this,

look at it this way, after months of being stagnant, your site is suddenly alive but then, the excitement is short-lived, and your site goes back into stagnation. When this happens, Google takes that you have had a quick hit then ran out of your Mojo. You can prevent that from happening by continually building links to keep your site alive.

So, bask in your moment of glory for a few seconds, take screen shots of the high rank and get back to the grind.

 

⦁ Underestimating the importance of relevant content

According to SearchEngineLand, the main reason why your SEO strategy makes you bankrupt is that you assume that people and search engines are dumb.

This is because contrary to your marketer’s mind people are brilliant and they are looking for products to be sold to them creatively, and factually. So , the content you share needs to make sense, and it should have authoritative backing.

For search engines, irrelevant content results in the highest bounce rates. So, ensure that the content is relevant in that it adds value to the readers and that the content makes sense for any backlinks that point to it. Content should also contribute to the overall quality of your site.

 

⦁ Failure to use Brand Anchor Texts

As mentioned above, brand anchor texts are important in internal linking. To make your anchor texts more effective and that your SEO campaign is successful, consider adding your brand name as a whole, or in part. You have put in effort researching for a relevant anchor text. Adding your brand should be easy. Branded anchor texts are the links on your name, brand name, and your URL.

 

 

Conclusion


The best SEO strategies boost your ranking on search engines and always keep you on the top page. Improving ranking on your internal pages so that they are higher than your homepage is important.

Contextual linking passes more juice to your internal pages.

Resource page link building, and broken link building are some of the greatest strategies for link building.

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SEO Advice That ACTUALLY Makes A Difference! Part 1

16 Practical On-page, Off-Page & Technical SEO Advice For 2017


SEO strategies change faster than fashion trends, and knowing actionable SEO advice will help you go a long way. You have to keep up with the latest techniques if you want to continue dominating your niche. 

 

 

You may not be at your best yet, but, with influential digital marketers like Neil Patel and Brian Dean always giving us new SEO advice, we are sure that you will be able to steer your marketing ship in the right direction. Despite the fact that these experts write a lot about digital marketing and particularly SEO, your success with SEO will depend on two things you do.
Your ability to identify the SEO techniques that will work best for you and finding the best resources to help you in the execution of the chosen effective techniques.

A snippet of the SEO world reveals numerous techniques, and you will be easily lost for choice. This leaves you with one thing, finding the best actionable SEO advice.

In this article, we shall review all the technical, On-page, and Off-page SEO techniques that are actually still working today. You will also notice that all these techniques are White Hat tricks. This means Google, or any other search engine will not penalize you for implementing the techniques.

One good way to start your link building would be checking Wikipedia for broken links, and then replacing them with working links that are related to that Wikipedia subject.

 

 

 

Effective SEO techniques are powerful, white hat, and are also able to be scaled up. Guess who has all these elements?

The broken link building technique!

Unfortunately, finding the broken links is a real pain, unless you know your way around Wikipedia’s editing system pretty well.

The Wikipedia editor happens to stumble upon dead links, but they aren’t deleted immediately. Rather than deleting, they add footnotes next to the links and tag them “dead links” letting other editors confirm if the link is really dead before removing it.

At the moment, Wikipedia has about 160,831 articles with dead external links, and THAT is where you have opportunity to repair broken links with your working links!

To do this, you can employ a tool like Wikigrabber. Just enter your keyword then select the “dead links, ” and you’ll find the opportunities waiting for you.

With more and more information added to Wikipedia every day, you will not run out of link building opportunities, and fixing broken links helps in optimizing your crawl budget.

 

 

 

What next?

 

Upgrade, Update and Republish Old Blog Posts


Most of us only take in content from current sources. This, however, doesn’t mean that the old content in your site is irrelevant. The old content may need a few tweaks, and if you have new case results or information from someone like Google, you can only add that to the old content. This leaves you with a new and improved post.

You get better results if the update includes data from an authoritative site.

 

 

 

Take advantage of Reddit for Research


Even though there are numerous keyword research tools on the market, we don’t take into account the resource, that is Reddit. Reddit is a keyword research goldmine. Just think about it, this is a site with millions of people discussing everything.

But, you can’t jump into Reddit blindly because redditors will downvote you. So, you have to understand how Reddit works – Do some research on what subreddits are. There are over 853,000 subreddits, where you can find tons of niches that are popular right now!

The use of Reddit is important because it lets you know what your competitors are sharing. You will also understand what your readers like.

 

 

 

Copying Adwords Ads to Create Titles


By now, you know that punchy titles and description meta tags help in getting more clicks on SERPs.

As a marketer, to know what people want to click on, you use a Google Adwords.

Once in Adwords, identify the competitive keywords which result from hundreds of split tests as split tests maximize clicks. Using the copies from the ads, you can turn your titles and tags into click magnets.

 

 

 

Link to Authority Sites


One of the best pieces of SEO advice you can get from this article is that linking to authority sites help boost your ranking because search engines realize that you have high quality content also, in turn ranking that page higher then if it were only containing links to its own website.

Your readers also love reading content linking to authority sites because it means that the site and the content are credible.

If you focus on creating high-quality content, linking to authority sites will be a breeze.

Linking to authority sites is important because of Hilltop, an on-page SEO signal tells Google whether the page is an authoritative or resource hub, or not. Though old, this algorithm plays a significant role in determining information hubs by looking at the relevance and the quality of the page’s outbound links.

By linking out to a big page, you establish yourself as a source/hub of helpful information in Google’s eyes. You should try linking out to about three high-quality and relevant but authoritative sites when publishing content.

 

 

 

The Use of Benefit-focused Content Customization


For your content curation to stand out, you have to tap into benefit focused content customization. If your content has a title that outlines numerous benefits that your readers will get from your products/services, then you are assured of more clicks every time.

Emphasizing the benefits of the content to your readers forces them to pay attention to the outcome, rather than the whole process involved. Benefit-Focused Curation increases the perceived value of your content. Readers are always looking for solutions and ways of making their lives easier. They don’t mind processes.

You should also consider finding link targets that have ‘Best Of’ links and newsletters.

 

 

 

Internal Linking


To give the pages within your site a boost and to ensure that they appear on top of search engine result pages by increasing traffic to your site, you should try linking internally.

Internal links are links that connect from one page on a specific domain to a different page that’s on the same domain. According to Moz, they are great for helping with navigation and are very useful in the following ways:

  • They will help you establish a sophisticated information hierarchy on your website
  • They let your visitors navigate through your website easily
  • Internal links also help to juice up your links, also known as ranking power.

 

Also keep in mind that your ranking will not be stable if there is little or no benefit-focused content on the homepage. You must have important content that teaches on your pages, and as long as the content is relevant and relate-able, you can link one article to another. You can always link old to new posts and new to old posts.

This is important because search engines look at your content to list you in their massive keyword-based indices. At the same time, search engines require access to crawl-able link structures. Google, for example, uses spiders to browse the pathway of a website when looking for information and internal linking makes it possible for Google to find all related pages of the website.

 

Why would your pages be unreachable to search engines?

  • Links that can only be accessed by using a search bar on your website– the best SEO advice you should take home today is this, a search engine will not try to perform any search to find content. Meaning, if your only way of being able to see a specific link is by searching for something in the search bar of your website, search engines will not be able to see your link.
  • Your links are in a form that requires submission– search engine spiders do not submit forms, meaning that any links or content that is on a form that must be submitted (a survey, or even a drop down menu) is going to be invisible to search engines.
  • Links were made using JavaScript– take note, if your links have been built with JavaScript, they may be uncrawlable, or not as strong as HTML links. It is recommended to also use HTML when creating links.
  • Your links have been set to be blocked by robots.txt or the meta robot tag
  • Links in Java, Flash and other plug-ins
  • The link is on a page that contain hundreds of links or more
  • Links that are in frames

 

 

 

Sending Juice to pages on Search Engines’s Pages 2 or 3


Backlinko has this to say about your page being on page 2 or 3, “if you’re on page 2 or 3 of Google’s search results…You might as well be on page 58.”

But, you can boost that page so that it appears on page 1. But how? Using internal links.

You can use Google Search Console which will help you find keywords that rank on the 2nd or the 3rd page. You can check your position after clicking the Search Analytics tab.
Find authoritative pages on Top Pages then go to your pages and include the internal links on the pages that need more boosting.

You can also reverse engineer search engine results on page 9 using The Skyscraper Technique. All you’ll need to do is to breathe life into the content. Chances are, the content is great, and it linked to authority sites.

 

 

 

Create Mini Blog Posts for YouTube Descriptions


You’ve probably seen the high number of YouTube videos dominating page one of search engine result pages, right? Well, take advantage of the platform. It is a product of Google, and it will stick around for a long time.

To make the most out of your YouTube posts, write about 200+ word video descriptions. Why is this important SEO advice? Google cannot listen to or watch the content in the videos. So, it relies on the video’s text-based descriptions and titles to determine its relevance.

Don’t forget to create high-quality content. It worked for Backlinko; it will work for you too.

 

 

 

Use Long-tail Keywords in your titles


According to Ahrefs, if you include a single keyword in your title tag, you are leaving out a lot of search engine traffic on the table.

Using long-tail keywords in titles doesn’t mean keyword stuffing. What it means is that you are focusing on the humans who visit your site and read your content and not search engine bots or algorithms.

Long-tail keywords make titles into something a human is more likely to search for. You don’t enter one word when looking for a product or a service online, do you?

 

 

 

First Link Priority Rule


If you have two links pointing to one page on your site, Google will focus on the first link on your page. This is a rule embedded in search engine algorithms meaning that you should place more focus on the first link. Use the right anchor text.

 

 

 

Use Schema to gain a competitive edge


In their 2014 research, Searchmetrics reported that more than one-third of Google Searches incorporated Rich Snippets that were supported by Schema.

Schema is a collection of HTML tags which can be added to a web page. The tags create an enhanced description which appears on search results.

According to Search Engine Journal, the Rich Snippets help users in their searches by making search results stand out. It also helps search engines to understand content easily, and the microdata may improve click-through rates.

 

 

 

Your Content Marketing Strategy must beat that of your Competitors


You’ve heard about this several times but, since it matters to ranking, it is worth mentioning. You have to create great content, and from Search Engine Journal, great content is innovative because it is Useful, Enjoyable and Inspired.

Create content is geared towards answering what, how, when, why and where.

 

 

 

 

Technical SEO techniques

SEO Advice

While we have discussed many topics on how to link build, and how to manage backlinks, there is something we have overlooked, which is the technical side of things. You can prepare high-quality and very relevant content but, that isn’t all you need to keep in mind when trying to keep your digital marketing campaign moving in the right direction. You also need to build a strong technical foundation for your site.

 

This is important because Google’s Algorithm incorporates thousands of possible signals in order to create your ranking. So, knowing the tech aspects that can drive up your ranking is critical.

 

 

 

Mobile web crawling SEO advice


Google recently shared information with the public indicating that most of its searches are mobile driven. They also mentioned the fact that they are migrating towards a mobile-first index in the next few months. This means that you have to keep up. In keeping up, you have to make sure that you review how the desktop Googlebot accesses your content and also how your Google Smartphone crawler accesses content.

For mobile crawling, you’ll need to validate your website’s mobile crawl-ability by checking for possible errors, blocked resources, and redirects. You will also need to recheck content accessibility by looking if your content rendering is done correctly.

This probably sounds like Greek to most of you, hence these are some tools that simplify mobile crawling:

SEO targeted log analyzers like the Screaming Frog Log Analyzer. This tool is freely downloadable, and you can use it to fetch on site elements like duplicated page titles and meta descriptions. It will also review your URL’s structure.

Using this tool, you will be able to know if your website has catchy titles, persuasive descriptions or appropriate image sizes.

You can also use the Google page-level mobile validators like Google’s Search Console which will report possible usability issues.

SEO Crawlers with a Smartphone Googlebot option such as the Screaming Frog SEO Spider lets you view and verify your pages in list form.

 

 

 

Make important resources crawl-able


To do this,

Look for pages and resources restricted from indexing – The WebSite Auditor lets you access a full list of all blocked resources. Use the Robots Instructions Column to disallow the instruction If you have blocked pages that shouldn’t be blocked.

Alternatively,

Check for orphan pages – these are the pages on your site which aren’t linked internally. Internal linking is important for ranking. If there are orphan pages, it means that even if the search engine discovers them, they will be crawled infrequently.

 

 

 

Raise your crawl budget


A crawl budget refers to the number of a site’s pages which a search engine crawls over a particular time.

Though it isn’t a ranking factor, it determines the frequency with which your site’s important pages are crawled.

Google Search Console give an idea of your daily crawl budget. To make the most out of your site, depending on the number of your daily crawl budget,

  • Clean up your duplicated content, for example, meta description tags and titles. Delete what you can and what you can’t block them from search engine bots
  • Restrict the indexation of pages that have no SEO value.
  • Include URL parameters in Google Search Console.

 

 

 

Implement redirects


For good link building, you should make sure that people can find your content. To make sure that nothing on the contrary happens, you should know how to use the correct versions of redirects in the link building process. The most important redirects are:

301 – This is a permanent redirect which passes 90-99% of original page authority.

302 – This is a temporary redirect which indicates to search engines that your original page will be restored soon.

Using a 302 redirect instead of a 301 redirect will confuse search engines, and, if you leave the 301 redirect for long, you will lose traffic.

 

Pro Tip: if you don’t need a page on your website anymore, 301 redirect it to an updated and a relevant page.

404 error codes, normally found by Screaming Frog and Google Webmaster tools show because of one of these three reasons:

  • URLs deleted from your website
  • You have been moved to a different location
  • You were linked incorrectly by other webmasters

Incorrect URLs waste Google’s time because Google ends up indexing non-existing content on your website and this damages your search results.

If your 404 page is receiving good links from other sites, redirect it, if not, let it 404.

 

 

 

Conclusion


SEO advice

The SEO practices that actually make a difference are actionable. Implementing these strategies will improve your ranking and increase the zeros in your bank account.

 

Check out my website to find some of the most cutting edge internet marketing software the world has to offer.

 

On the technical front, remember to review your site map and keep your site’s speed lightning fast.

 

TO SEE PART 2 OF THIS ARTICLE CLICK HERE

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