How to Use Blog Commenting in SEO

One of the ways to make your site or blog interactive is through blog comments. Blog comments help you gain backlinks to your site and also drive traffic on your blog. Each time we recognize a pleasurable topic on a specific blog, we want to thank the person who wrote it.

Each time you appreciate someone’s blog, you take their encouragement on a new level just by leaving a comment on their post. It is also a way of building lasting relationships. Blog commenting is also one of the ways of generating quality traffic to your website and it plays a big role in SEO as well.

Blog commenting in SEO also helps you build quality backlinks that will rank your website by getting Google interested. If you use Ahrefs or OpenSiteExplorer you will be able to notice that a lot of blog comments help generate backlinks.





Meaning of Blog Commenting


Blog commenting is the association or relationship between blogs, blog readers, and bloggers. It is the perfect platform to share thoughts, exchange ideas and opinions on what people think or feel about a particular blog post or topic.

Blog commenting in SEO is the action taken by blog readers, blog viewers and visitors. The visitors or the blog readers leave a comment on the post in question form when they want to ask something or just leave a comment to appreciate the post and how useful the information is for you, and the blog author replies to the comments posted by the readers and visitors.





Why Engage in Blog Commenting in SEO?


  1. It Will Generate A Lot of Traffic

If you want to generate a huge source of traffic for your website, blog comments can be of great help. By commenting on your own post, there is a very high chance visitors will check out the posts as well when they notice your comments.



  1. Brand Building

When a comment is left on an interesting blog post, it piques the interest of other readers, sometimes, simple comments turn into discussion topics. This goes to show commenting aids in blog commenting in SEO by helping to build your personal business or brand. Blog commenting also helps create an opportunity to attain long term link acquisition.

If you want to build your brand you have to make sure that you take part in blog commenting to drive traffic and improve the SEO positions. Blog commenting in SEO may seem like a minor milestone but once you get a hang of it, you will notice the effect.



  1. Backlinks

One of the main reasons to engage in blog commenting is to create a backlink for your site if you notice that your site isn’t getting enough traffic and you haven’t acquired authority from search engines. By commenting on other blogger’s posts you will also create a backlink for yourself and indirectly gain traffic.

To create backlinks you have to make sure that you have an articulate blog commenting strategy by keeping SEO by generating more backlinks that improves domain authority, improve page rank and MozRank.



  1. Brand Recognition

The wisest blog commenting in SEO should be within your niche. When you blog comment in your niche you are more likely to drive traffic from potential readers and users. Even if the visitors or users don’t comment on your post, the brand alone creates an impression of the visitor. This means that there is a likelihood that they could consider you in the future.





The Do’s of Blog Commenting in SEO


Always Use Your Real Name and Identity

Even though there are blogger who could care less whether you are a real brand or person trying to make your way through, it is wise to use your real identity. When you are appreciate other people’s work or trying to promote your own brand or even doing both at the same time, make sure you use your real name or identity.

The surprising thing is that there are people who actually care about the identity of the real person. Using your real name or identity can separate you from a respected author or member of the discussion forum and a spammer.

Even if you are new to a niche, people will rely on you and trust you more if you use you real identity or name and other credentials.

If you decide to use other terms or your keywords rather than your real name, you will not only ruin your reputation but your efforts as well because webmasters have a tendency of rejecting such comments.


Know More About The Website You Are Commenting On

If you are new in a niche that you have never been in before, it would be very unwise to just start commenting without having your facts right. To avoid embarrassing yourself in a niche that could possibly be your biggest traffic field, make sure you read the previous posts made by the post author in the same site.

The more you read the on the posts and the comments, you will understand the author’s psyche. You will also be able to understand the ways of thinking in the niche, the interests, and the writing style of the writer or author. This will eventually prompt you to comment wisely and carefully on his post in an impressive and impactful way.



Study and Understand Other Reader’s Comments

For blog commenting in SEO to work, you need to be a good blog commenter. To be an excellent blog commenter you need to make sure you go through the posts in the blog and study the good comments wisely.

If you are new to a particular niche then this is a must. When you read other people’s comments you understand their interests, tone, and most importantly how they present themselves in the niche. You also copy another person’s comment and add something unique using your personal tone.



Add Value

There is no doubt that we comment on a post when the information is appealing. This also goes to show that you have knowledge on the niche you are commenting on. Blog commenting in SEO requires you to effectively read up on the topic and author.

You need to make sure that you are carefully making your point understood. Avoid bringing up the same concerns or issue that have been previously brought up. To avoid this you need to make sure that you pay attention to that. To know this for sure, go through all the comments on a post to make sure the point hasn’t already been made by someone.



Make the Comments Shorter than a Blog But Lengthier than a Tweet

As a blog commenter you tend to fix your length and depth of comments.  The ideal length of the comment should be as short as a blog post which is 200-300 words and lengthier than tweet. The idea is to make the point substantial which is aided by making the comments of high quality and appealing length.

When you express your opinion, make sure you drop a reference link. If you feel that you may need to elaborate your comment further you can write about it on your posts. If you are lucky, the original author may edit his post again and include the bit of information you added on your blog as a reference link. However, avoid randomly dropping links.



Get Involved in Conversations

If you participate in a conversation through comments, then the best strategy is to be a good listener. It is obvious that people to listen to you more if you listen to them. You have to be interactive and engage actively in the discussion via the comments. Consider the other commenters points and make the point clear.



Promote the Blog Post You Commented On

If you want to get your comment noticed, this is a great strategy. If you commented on it then it means that you found the post interesting and others might as well. This means that it is also wise to promote the post publicly using your social media accounts.

This will allow other people to know about the post and see your comment and also join in on the conversation. On the social media post, make sure you tag the original blog writers or authors and you will get natural links for the website next time.

Become a Regular

Blog commenting in SEO requires you to be able to get many links from different domains you comment in. this might require you to become a regular commenter in the niche. Getting Gravatar may be of great help.

If the author uses Disqus, then make sure you sign up for a commenter account with then and be sure to get your profile photo up. Even if the commenting system is different, make sure that you have your photo associated with your comment.

This will allow the author and the frequent readers who frequently visit the site and blog comments will start to recognize you from your photo and associate you with important insights to your personal brand.



Take Extra Steps

If you want to leverage blog commenting in SEO, you need to go above and beyond you have to make the extra step if you want to capture the blog author’s attention and tweet or share the post.

For example, if you want to share the blog on social media, include the handles of the real owners. If you are also looking to gain more blog comments, you have to make sure you actively participate in the discussions via comments.





Mistakes You Should Avoid in Blog Commenting


blog commenting in seo


Using Your Keyword Too Much in the Name Section

There is nothing more annoying than a over-optimized keyword in the name section of comments. Like we mentioned above, you need to use your real name or identity to make your comments more appealing.

Make sure that your comment adds value to a blog post. This means the comment needs to be valuable, relevant, timely, and it has to use the commentator’s full name. The idea is to gain backlinks from comments to pass value to your website.

Whenever you left comments on the right post it would easily build up a link profile. But that was before the Google Penguin Update. However, today, the links form comments aren’t as powerful as they were then.



Not Using Your Full Name in The Comments

When you find a comment with a full name, the author becomes very excited about the user or reader. When they become excited, they tend to take their time to respond to their comments. This is a good content marketing tactic since it might send you qualified customers and leads.

Most people make the mistake of leaving comments without using their first name. Think of it as a marketing gig, and to attract the potential client’s, you have to give a proper introduction.

The ideal strategy is to introduce yourself with your real full name. Do not neglect to follow this rule if you want to leverage blog commenting in SEO. If you refuse to use your full names, you may miss out on an opportunity to promote your personal brand and the truth is that your brand starts with your real name. It will also let your readers to relate with you on a personal level and its best for effective content marketing.

One of the most effective blog tips is to help amplify the content of the blog author through your comments to establish content harmony to deliver dramatic results. Make your comment interesting and useful at the same time.



Avoid Generic Comments

By all means avoid using comments like “What an awesome post”, or other generic post. Such comments make you more of a spammer than an actual person.

Whether or not you are not a spammer, you will still be treated as one. What will contribute in blog commenting in SEO is actually giving beneficial information.



Using an Inactive or Fake Email Address

This is one of the worst mistakes when it comes to blog commenting SEO. Whether you deliberately or mistakenly used a fake email address, it will be horrible. This will break the communication avenue between the author and the commenter.

If you want to build trust with your target audience, make sure you use your real identity and email address. Create a new email specifically for commentators if you are worried about unwanted emails.  If you use a fake or invalid email address, you might miss out on business relationships that could have been potentially initiated in the comment section.  Chances are when the blog author notices a particular commentator he or she will reach them via their email address. So just to be sure, double-check your email before leaving comments.



Asking Queries Rather Than Contribute and Vice Versa

When dropping comments, there are people who go overboard. Most people don’t take time to consider the importance of the substance and content of the comment is very critical. It’s critical that the comments you leave are either questions or adds value.

You should however, avoid using your opinion as a fact or the gospel truth by all means necessary. If you are unsure of something, you should just ask a question. This will make the author to clear up and make more light of the complex or complicated sections.

However, if you are knowledgeable on the topic, add contribution by recommending a resource, or making a suggestion.



Excessive Links

If you want to link your blog in the comment section, make sure you restrict that to one link. You can use links to support your point or argument if the issue is critical. However, its best only have one link in the comments if you want to indulge blog commenting in SEO.



Using Spammy Comment

Spammy words are vague words and they tend to go beyond what robots spread in the web. It has been estimated that most global email traffic is 80% spam. Try your best to avoid spammy comments and make the comment relevant and straight to the point.




blog commenting in seo

Blog commenting in SEO is a very important practice if you want your site or blogs to be noticed. It’s also one of the ways you can attract more traffic and gain more followers. It will give you a SEO boost and also lead you to create lasting relationships with other blog bloggers. Blog commenting in SEO is definitely one of the ways to grow your network and monetize your blog.

Don’t underestimate the power of the organic traffic and relationships you will generate from blog commenting. You need to actively comment on other people’s blogs to attract others to your site and their comments as well.

Enjoyed this post? Share it!


How Can Writing Blogs Generate Profits?

When you just start out writing blogs, it can be an enticing journey at first. However, in most cases, beginner bloggers become reluctant and become inconsistent. For some, it’s because they began blogging as a hobby and others were looking to make money from them, and get disappointed at some point, so they give up.

Bloggers who love blogging on their favorite topics look for ways they can generate money from their blogs. Writing blogs can be fun, however, it would be more fun if you made money while doing it. The minute you decide that you want to make money from writing, your blog becomes more of a business then a hobby.

To generate profits from writing blogs, you will have to flow through blogging with commitment and as your lead income generator. This is because you will have to invest time and do whatever it takes to make the blog profitable. Here are some of the ways writing blogs can generate profits for you:



  1. Write on Topics You are Passionate About

The biggest mistake most people make is blogging only to make money, and I must admit I made this mistake first also. If you want to be a successful blogger, you have to make sure that you blog about a topic you really enjoy and a topic you will still write years after starting a blog.

The most satisfying way to make money from writing blogs is to make sure that you are getting money from writing topics you’re passionate about. The biggest tip I can give is to make money grow naturally out of the topic at hand.

For example, if you are passionate about DIY and you start blogging on topics revolving around that, you could eventually sell some of your DIY products. Selling the products will be a satisfactory benefit from something you love doing!

If you are passionate about preschool and you start writing blogs around that topic, you could eventually sell preschool curriculum. If you only started a blog just to make money, chances are your content will end up being mediocre and the readers or visitors will get bored or burned out.



  1. Make The Content Useful

If you have a blog, and you are already blogging on topics you love, then all you have to do is make sure that the content you publish on your blog is useful! Make sure that the posts you are writing draw from your personal experiences and expertise. Also, make sure that the content is excellent.

Most readers tend to respond positively to blogs that solve some of their problems, helps them relieve some of their fears, blogs that teach them something new, explain how they can reach specific goals and also entertain them.  Whatever topic you choose to focus your writing on, make sure it offers either of the niches.

However, you also need to make sure that content is useful enough to attract traffic. You will only make money from writing blogs if you have readers and visitors. Therefore, the more valuable the content is, the more likely you are able to attract traffic and make money.



  1. Pick a Niche

However appealing it may seem to blog about topics you are passionate about, writing anything that comes to mind may affect your money making efforts negatively. It is more advisable to pick a general topic, a topic that will define what your blog is all about, this means that you have to choose a niche.

Picking a niche will allow you to stay on the right task and make it easier for potential readers to track your blog posts. You may think that you don’t need the direction and focus, but if you are looking to make profits from writing blogs, you need a niche more than you know it.

A niche will allow you to make the purpose of your blog easy to define and understand by you and your visitors and readers as well. If the topic you prefer to blog on is too broad, make sure you can be able to have subtopics to narrow it down. You also need to evaluate and consider whether the niche is already saturated.

The days are gone where you could just pick any topic and roll with it. In this generations, some niches are fully occupied and can be difficult to break in. This means that you may want to rethink your topic if you find out that popular blogs are writing on the topic.

However, a popular niche means that there is a popular market for it. This means that it may not be such a bad idea to join the niche. If you want to sail with the main players, take your time to watch their tactics then come up with something more unique and fresh if you ‘re going to thrive in that niche.



  1. Build Relationships With Others Around the Web and on Social Media

Once you have gained ground on your content and a niche, you should start building sincere and genuine relationships with other bloggers within your niche around the web and on social media. But first, you need to determine which sites you will use since there are so many out there.

If you want to choose specific sites to use, you need first to find out who your ideal audience is and where they are most likely to hang out on social media platforms. If you choose to blog on business topics, then platforms like Twitter and LinkedIn are your best bets. If you focus on DIY, then Pinterest, Facebook, and Instagram are the best choices for you.

Once you identify your excellent social media platforms, start being active on the platforms. Look for other bloggers within your niche, join the same Facebook dreams, comment on their posts and join some of the forums they are in.

You can also start or find mastermind groups or reach out to the bloggers within your niche by tweeting them. Look for bloggers who are already making money from writing blogs and could potentially provide you with the information you might find useful.

Once you identify some people you would be interested to work with, take time to know them, interact with them, help, and also be friendly. If they get to know you and even trust you, they will spread the word about you. They will allow you to guest blog on their site, and they can also share your post on their social media platforms which will attract more readers and eventually more traffic.



  1. Build a Trustworthy Reputation and a Strong Platform

If you want to make your reputation trustworthy, make sure that your craft speaks for itself. You want your post to become increasingly more valuable and deeper. Use your blog to build authority, get exposure, be helpful and gain trust.

Making money from writing blogs will be highly determined by how well the posts represent you, how they make your visitors see you and the kind of experience the readers will get from your site. Part of your branding as a blogger is determined by how you want to be known from your posts. So make sure your platform has a strong foundation and represents you well.



  1. Select Your Income Streams

Once you get the hang of the blogging and you begin to create incredible and unique content, built valuable relationships and considered how to build your reputation and platform all you need to do is look for streams that will generate income and profits for your blogs.






Income Streams That Generate Profits When Your Writing Blogs

writing blogs


Write eBooks

Since you already write on the blog, writing an eBook will be an easy step to take (you can check my eBook on mastering Google Analytics on my homepage). The easiest option is to reformat what you have written about in the past and turn it into an eBook. If you have built a strong and trustworthy reputation with your audience, they will easily, and gladly buy the eBook even though they could get the information for free.



Write an Actual Book

You could also use your blog as a stepping stone to writing an actual book that can be printed and published. If you can build a larger audience and readers and you can get them to buy your book, you will gain a lot of income and authority from the sellout.



Have a Membership Site

If you are looking to make money from writing blogs, having a membership site might be the right option if you are not a big fan or writing books. Membership sites can have either premium or exclusive content that your reader won’t find on the blog and will have to pay to gain access to the content.

Profits will add up quickly once readers start to join as members. The best thing about a membership site is that you will be able to reap the benefits every now and then without having to setup the membership site over and over again.



Start Offering a Service

You can leverage your topic of interest and launch your own service business related to your niche. You could opt to be an interior designer or social media expert. The services you offer will require you to offer them directly. This will eventually earn you a profit.



Create and Sell Courses

If your content is able to attract a significant audience that means that you are fulfilling some of their needs. Leverage on that and create a full line of courses based on your niche! You can have the courses in audio CD’s and DVD packages for those who can’t access them online.



Sell Something You Make

If your blog is more on DIY projects, you can start selling some stuff you made on the site. If you make handmade furniture and you like to write blogs on them, you can finally start selling them! If you have committed followers, it means that they already love what you have to offer so there is no reason you can’t start selling your own creations online.



Know Your Online Money Making Goals

If you want to make money from writing blogs, then you also need to have goals. Determine the targets you want to make on a daily basis and find out the average you can get per day. Once you decide to make money online, then you will realize the cash flow is essential.

You will need to have cash you can use to pay for the traffic, content, overhead, and much more. The same way you would put in the time for a monthly paycheck, you will have to do the same in blogging. Come up with a goal outline and work towards achieving it.

To become a successful blogger, you need to:

  • Look for the monetization strategies that will help you gain profit and income from writing blogs
  • Don’t see the blog as just your source of income. View it as a ‘home base’ you use to launch endeavors that generate income
  • Understand that blogging is a long-term venture and don’t expect to make money from it immediately
  • Be creative and resist the urge to copy from other bloggers. Focus on standing out and being different







You can also leverage on the season you are in to attract more readers. For example, if you are a new mom or have toddlers, you can focus more on sharing your survival tips. Devote your time to using your blog to share your experiences and encouraging others.

Whatever you do, make sure that you are writing blogs on topics that you hold dear. If you want to gain future profits, never underestimate the power of being passionate and channeling it out. It is much easier to attract readers when they can tell you love what you do. Find out what other bloggers in your niche are writing on and see if you can spice it up.

Enjoyed this post? Share it!


How to Choose The Right Keywords For Your Blogs

Blogging is one of the best ways to drive traffic to your website, giving you boosts in many ways! You have to pick the right keywords though, so how do we pick the best keywords for blogs?

Keywords allow potential audience and visitors to search for your service or product. Choosing the right keywords is mainly influenced by how well you understand the keywords other brands and businesses use within your niche. Once you know the keywords best suited for your niche you then construct posts targeting those phrases. Once you start doing that, you broaden your chances of ranking on the search engines.

Achieving the right SEO campaign highly depends on the keyword research you do for your keyword for blogs. Once you find the right keywords, you need to incorporate them into your site in a place like the post titles, meta descriptions, and the actual copy. Here are some of the ways to choose the right keywords for blogs:



Conduct Informational Searches

Carefully consider what your purchasing funnel level will be before you select the keywords for your blog. Once you do, write the content that will reach your clients on a personal and economic level and incorporate the keywords into the post.

From the purchasing funnel that your keyword fall into, come up with a list of your buckets. For instance, you could seek the keywords best on the informational as well as the transactional searches you conduct. This will give you a map for your keyword research. This will help you ensure that your site has a balance of the content you post.

Informational searches entail common questions that most people ask within your niche. For instance, if you are looking for a real estate manager, you might want to know what you are supposed to consider when choosing one and which agent is best suited for your needs.

Using informational searches, you will be able to find the keywords for blogs that will enable you to introduce potential clients to your business or brand and help you increase your site traffic and search engine rankings.

You can use sites like Quora and Ubersuggest to find out some of the keywords for the informational searches since the suggestions and topics are entirely user-driven.





Conduct Transactional Searches

Once you have done your research and you are ready to purchase, you can go ahead and conduct transactional searches. Some tools will allow you to choose the keywords that will target this type of group searching.

Transactional searches will help you uncover the most popular keywords that most people search when they are ready to cash in on their business. This searches will allow you to input the keywords and see the key metrics like cost per click, volume and competition level. This then enables you to determine the value of each phrase and the keyword you are targeting.





Consider Long Tail Keywords

keywords for blogs

It is crucial to consider long tail keywords when you are selecting keywords to target. If you find it difficult to stay competitive in the SEO game, long tail keywords will help you out. The best thing about long tail keywords is detailed and specific search queries that go a long way in helping get the right keywords for blogs.

For example, if you are a real estate agent, your best chance is to target a phrase like “best real estate agent in your location.” When it comes to long tail keywords, they have lower search volume compared to short, broad keywords. However, they tend to have higher conversion rates and much lower competition. This is because they demonstrate a more obvious and specific search intent.

Enter a generic keyword for your blog into a search engine, preferably Google search to begin. Using the real estate example, type the phrase “ real estate agent” and wait to see Google’s autocomplete results before hitting the enter button. This will help you to see what long tail keywords people are searching for that’s related to yours.





Understand the Keywords

Now that you know how to identify the right keywords, you need to understand the types of keyword and how to use them correctly. The good news is, there are tools that can make your life easier when figuring out the right keywords.




>   Keyword Research Tools that are Free   <


  1. Google Keyword Planner

Google makes it easy to conduct keyword research because it has free tools like Keyword Planner which is a free AdWords tool. Before using this tool, you have to set up an AdWord account. Google spits out a list of keywords you can use when you input one or more keywords or your site’s address into this tool.

It has simple metrics that help you gauge how tight the competition is around the keywords you input. It also tells you how many searches they receive on both a local and global search level. Google Keyword Planner also shows you historical information and statistics on how a list of the keywords might perform.

This tool also multiplies several lists of keywords and creates a new keyword list for you. It also helps you select budgets and competitive bids because it is a free AdWords tool.


  1. Google Trends

This is also a free tool on Google. With this tool you can enter multiple keywords and filter by search history, location, and category. This tool will give you results that show you how much the people are interested in a specific keyword. It also tells you where the traffic comes from for that keyword.

Unlike other keyword research tools, Google Trends doesn’t give you static keyword volume numbers. It generates interactive and colorful graphs that you can download, play with or embed on your business site. With information like the relative popularity of a search item, it gives you compelling insight into a keyword.

The results are also much cleaner because it doesn’t include data from repeated queries from one user over a short span of time. If you want to decide between two keywords variations for your recent blog post title, you can use this tool. All you have to do is perform a comparison search on it to see which is searched more.


  1. Keyword Tool

This tool is useful if looking for a list of long tail keywords for blogs that are related. It can also be used with the most basic version without even creating an account.

This tool uses Google Autocomplete to generate a list of the essential long-tail keywords suggestions for your blogs. Factors like how often the user’s search for a particular item determine the search terms that Google Autocomplete will suggest.

Keyword tool will help you understand what people are most interested in around your topics. However, since this tool version is free, all it does is generate other keyword suggestions in the alphabetical order. It will not tell you anything about cost-per-click or search volume.




>   Keyword Research Tools You Have To Pay For   <


  1. Moz’s Keyword Difficulty Tool

You can opt to purchase the standard, medium, large or premium version. This tool is perfect for analyzing how a keyword is competitive and unearthing low-hanging fruit. It enables you to find the top ten rankings for the keyword when you input the keyword into the tool.

Based on the pages that will currently rank for the keyword, it will assign it the “Difficulty Score”.  Then you will be able to analyze the search volume data for the keywords. You can even see the top ten results for each by pulling up the SERP.

This tools can also be used to see other brands that are ranking for specific keywords to do some keyword analysis. You can also find information on the site’s page authority and the root domain linking to their pages. If you want the data you find for your own analysis, you can export the data into a CSV.


  1. Term Explorer

You can buy the basic, Pro or based on Agency. Using this tool you can get over 10,000 keyword variations from a single seed term. The tool keeps the keywords results as relevant as possible, and it pulls through many supporting metrics with it.

This tool gives you the results on page one of the SERPS, including the number of results, trust score, link strength, and keyword difficulty. If you want to get a handle on your competitors, you can research their page ranking, domain age, and links using this tool. You can also use this tool to perform a word count, links, page rank, outbound links, and keyword appearances in the title, headers, and URL.

For your own analysis, you can export the data to a CSV. If you would prefer to use this tool for just a short period, you could opt for the free version. The free one does five little keyword jobs and five keyword analysis a day.


  1. Ahrefs

You can purchase the Lite, Standard, or Advanced Version. The tool has a Site Explorer tool that allows you to find the domain rating and URL rating for any site you put in there. It also allows you to find the number of referring domains, number of backlinks, and social metrics for Google+, Twitter, and Facebook.

You can use this tool to do a quick analysis of a particular site. You can also do a more in-depth dive if you want using the extensive index. The interface is not boring compared to other tools; it has colorful and interactive charts of things like internal and external backlinks, a number of indexed pages, and new versus the lost backlinks.

It also has a Position Explorer that allows you to find keyword opportunities where potential competitors are ranking. The part of the tool also gives you extra link metrics that will enable you to determine keyword competitiveness. The Content Explorer lets you browse through the content that is most shared for any topic of preference.

There are other tools; it’s just a matter of finding the tools that best suits your purpose.





Check The Search Volume and Difficulty

keywords for blogs

Using your tools of preference you will be able to identify the target keywords that are competitive. Use the tools to establish the search volume and the competition you to assign the keywords a difficulty level. If the difficulty level is higher, the harder it becomes to compete in the search rankings.

Start with the keywords you are already ranking and the lower-difficulty keywords. When you gain better Google results and core search traffic, you will be able to have a higher chance of ranking for higher-difficulty keywords.





Be Strategic

The last thing you need is to piss off your readers and search engines, so avoid overusing keywords. Make sure that the target keywords you use for your blogs deliver the highest SEO value while sounding very natural.

Some of the natural places to use the keywords in your posts are the title, headings, first paragraph and last paragraph of the content. In 2-3 paragraphs use the keyword only once to avoid stuffing. If you want to strengthen your authority with the search engines, incorporated related terms from LSI keyword groups.







Keyword research has proven to be a handy tool when it comes to improving your site’s SEO. However, you need to know that what matters the most is the value you are offering your content. All the search engines consider the quality of your content and other factors when offering up the search results.

So while you focus on choosing the right keywords for blogs, remember to focus on produce high-quality and helpful content. However, if you want to select the right keywords, you need to step into your customer’s shoes. Figure out what they would have to search to find your business.

Enjoyed this post? Share it!


How to Make Your Website SEO Ready For 2018

We are in the final stretch of 2017, 2018 is almost here! While you go about making New Year resolutions, you might also want to ensure that your website is SEO ready for the coming year. Above everything is we all want our businesses to be on the front line that includes the business website.

It is important always to make sure that your website is rightly representing your business or brand. Over the years the web has evolved at warp speed, it continues to grow every day. You should not be left behind. Here are some of the tips to make sure that your website is SEO ready for 2018:




  1. Make Sure Your Images Have a Purpose

Most websites add images to their blog posts as an afterthought. Most businesses put so much focus on the words that go into their sites as a means of making them SEO friendly; they pay less attention to the images they put out.

With so many social media platforms at the moment, the web has become a highly visual platforms, so leverage that! You should make sure that you choose the pictures you want to include correctly. Make sure the image can make an instant emotional connection with your niche.

Images are powerful tools, and that’s the first thing your readers and visitors see. This means that if you leverage the opportunity wisely, you can use the images to tell your audience what your brand is and what you’re all about.

If you keep reusing the same photos you have used before, then you will tell your audience that you are no different than most businesses out there. Make the Images SEO as well, make sure that the alt txt section of the picture has a keyword. Make sure that you use authentic and unique images that will wisely and monetarily represent your business. You should also ensure that the photos are not too large.

Make your images between 30 to 100kb and wit a resolution of around 720dpi. If you use images that are too large, you will make your site load slowly which will in return affect your search engine ranking negatively.

The images will allow you to convey your voice in 2018 without even using your words. Images can be more useful than the actual texts because they help control the emotions your website will generate and humanize your brand. So make sure that your images have a purpose and are relevant to your site if you want to make it SEO ready and improve your site’s ranking.



  1. Incorporate Video More

As we said, it the web is a highly visual platform. Therefore, if the images are worth more than words, image the value of the video. Your website visitors will be more likely to watch videos on the site rather than read through the blog posts.

This age has time and again proven to have very short attention spans; they prefer the most entertaining and fastest way to get the information they require. One way to ensure this is through video. If you haven’t already incorporated video into your SEO strategy, make it your New Year resolution.

If you want to engage your website visitors in 2018, you need to make sure that you use video. It’s the most efficient and most natural way. The video will also allow you to forge an emotional and authentic connection with your readers and potential audience.

Search engines also really like the video so it will not only attract more visitors to your site but also make your website SEO ready. The video will help your site rank even higher because you will increase a number of time visitors spend on your website. You will also have more engagements, higher click-through, and better conversion rates.



  1. Focus on Ways to Convert

Making sure your website looks good and draws substantial attention is not enough! In most cases, making conversions seem quite easy, but most business and brands tend to forget to offer their audience ways to register or even request more information. It can be so easy to forget to seal the deal.

If you want to make your site SEO ready come to the New Year, you have to make sure that your site has compelling graphics and strong headlines. Make sure you incorporate graphics callouts like circles, arrows, boxes or pull quotes. You should also fix sticky banner callouts either at the top or bottom of your page. Make sure they highlight the precise content or direct your audience’s focus where you prefer it.

The contact form is also a top way to convert visitors if you haven’t added one make sure you do. Make the contact form short, simple, and bearing the same outlook as your site.



  1. Place the Keywords in Many Different Areas

Most businesses focus on adding keywords to their blog posts only and tend to neglect all the other areas. Keywords can be used in more areas not just in your articles.  You can do this by adding your focus keyword into the tags your videos and images.

You should also use your keywords in

  • H1 tags
  • title tags
  • meta descriptions
  • website slogans
  • meta keywords
  • H2 tags
  • navigation
  • title attribute on links
  • bullet points
  • breadcrumb trails
  • H3 tags
  • URL’s
  • footer links
  • internal links
  • file names and folder names.


Read our article SEO advice that actually makes a difference for some more tips on using keywords more effectively.


  1. Make Your Site Mobile-Friendly

If your site hasn’t been readily accessible this year, it is time to change that. You need to make sure that your website is optimized to perform on mobile devices. In this day and age, people are more and more engrossed in their smartphones and tablets.

Most of the internet traffic is a result mobile traffic. There is a very high like a hood that most of your visitors access your website via their mobile devices. That being said, always make sure you optimize your website for mobile!

Google also prioritizes on websites that are mobile-friendly in their search results. Google gave brands the opportunity to make their sites Accelerated Mobile Pages (AMP). AMP is meant to allow your page to load quickly and fast on the mobile devices. This will give your visitors a great experience and push your site to rank high in Google search rankings to make your site SEO ready.

If you make sure, your site has a responsive design in 2018 you will make your site easy and fast to load, with high-speed navigation and make it mobile-compatible hence easy to use. In any case, no matter how your audience gets to your site, it should always look great.



  1. Make you URLs User-Friendly

If you want your website to rank, then you need to make sure that the website’s URLs are SEO friendly. Make sure that the site’s URL helps the search engines to know and determine what your brand is all about.

You should also limit the categories on the link you use. Also make sure that the words in the URL are separate, use hyphens to separate them. Avoid using underscores. URLs help people find your site’s particular page and also helps them recall the page URL, so you also need to make sure that it is short and easy to remember.



  1. Use Micro Animations to Make the Website More Interesting

Use micro animations, as long as they are purposeful, to make your site attractive to your audience and visitors. If they are designed tastefully and strategically used, they can make a big impact.

The animations make the time your audience spends on your website more engaging. However, to make the site SEO ready in 2018 make sure you use the micro animations incorporated into your web design are minimal. If you overdo it with unnecessary whistles and bells, you will chase the user away instead of on enriching them.



  1. Consider Using Voice Search

With tools like Cortana and Siri, tools based on voice recognition continue to grow. Not only is voice search less frustrating it is also more convenient which makes it growth rate really high. Google even reported that about 20% of mobile queries are made through the voice search.

Compared to text-based queries, voice search queries are more specific and more prolonged and give immediate solutions. To make your site SEO ready in 2018, you need to make sure that you optimize and shift for voice search.

You can do that by incorporating long-tail keywords to address your users’ queries. Make sure that you answer the where, when, what and how questions with more a more conversational tone and natural language.

You can also include questions that are frequently asked on an FAQ page and offer clear comprehensive answers. Make sure you understand your users need so that you can readily provide the right solutions. Chances are most of the voice searches will be local so take good care of your local SEO.



  1. Spend YOUR Crawl Data Wisely

In 2016, Google shed light on the crawl budget topic. Crawl budget is meant to make your website more appealing and enticing to the search engines. The crawl budget tends to overlap with SEO because it is concerned with all the important pages that are being indexed, crawled and updated at the right time.

To make your Site SEO ready you have to make sure that you don’t waste any of the crawl budgets! Your goal is to make Google crawl to your site frequently. A crawl budget will help you build some reputable links for your website.

It will also ensure that the relevant pages are crawlable for important search engines spiders. It will also block pages that refuse to show up in the SERPS. Since some spiders tend to give up before reaching the end destination, the crawl budget makes sure that there will be no unnecessary redirect chains.

Instead of waiting for the budget on 4xx pages your will be able to get rid of the broken links. You will also be able to optimize the slow and cumbersome pages and end up benefiting on all levels available. The budget will allow you to keep your sitemap tidy, garbage-free and up-to-date. Which in turn enables search engines to get your website’s structure and find fresh content faster.



  1. Security

Some sites are HTTP while others are HTTPS. Wondering what the significance of the S is? Security! This is because the websites that are HTTPS have the SSL (Secure Sockets Layer) feature that helps encrypt the information exchanges between the web server and browser. The feature protects your website’s audience from any hacker who might intend to steal their private information like a password and credit card number.

Google also seeks to offer their users with the best experience. Meaning that it favors a site that has the feature in their search results. This makes sure that any information their user’s exchange is safe. In the near future, sites without the SSL features will be labeled as insecure. Therefore, make this a priority for the New Year. Make your website safe by including the SSL feature.





social media traffic


Most important thing to make sure your website is SEO friendly for 2018 is making sure that your site is entirely and easily accessible. This will help you make sure that your conversation rates are up to par and that you’re ranking in the search engines.

In the end, the above tips will only work if your website is view-able in all the browsers. The aim is to make visitors want to use your services or purchase your products in 2018. This will be difficult if your site is hard to navigate or loads slowly. So make sure that you don’t use images and videos that will make the site load slowly.

Enjoyed this post? Share it!


How to Write the Perfect SEO Articles

The only way your articles, whether old or new can gain traffic is if they are SEO friendly. The only way to have constant traffic is through SEO. This means that you also have to make sure that your articles gain ranking on Google.

Every article or blog post is like a web page when it comes to SEO ranking, and the only way to optimize the articles is by using specific keywords within your niche for search engines. Writing articles requires skill because you have to make sure that you keep your readers interested. Therefore you need to be very careful how you structure.

Some of the ways to help your readers to get the main idea of your post is by using catchy headlines, subheadings, and clear paragraphs. Remember, you need them to be inclined to share, tweet, like, and link to your post for you to be able to increase the rankings. Here are some of the tips that will help you write perfect SEO articles:



  1. Use Compelling Post Title and Meta Title.

Most people don’t understand the difference between post title and Meta title which ends up ruining their chances of a compelling post. The post title is the title your readers will see when they visit your website. The Meta title is how your post will show in the search engines results.

In most cases, the post titles end up being treated like Meta title because you fail to specify your meta title in the Search Engine. While writing a Meta title, you also have to be keen to add your keywords. If you want to increase your Click-through rate on Google you need to make sure that the Meta title is compelling enough.

Make sure you convey the general idea of your article in the Meta title. Leave a cliffhanger at the end so that readers will want to click and find out more.

The post title, on the other hand, is very crucial for readability and SEO.  They also help in your ranking because they help Google to grasp the main idea for long posts. Post titles are the face of your SEO articles because they help your readers understand the context in your article.

However, since titles get cut on SERPS, make sure your characters are not more than 66 to avoid having your title cut. You can use title generating tools like SEOPressor, BlogAbout, and Hubspot to help you come up with the perfect title.





  1. Include Post Meta Description

Meta description plays a significant role in ranking when it comes to SEO articles. The good thing is that most SEO plugins allow people to add Meta Descriptions to their articles. If you want to come up with a compelling Meta Description, think of it as a sales copy for your SEO article.

The plugins give you about 160 characters for the Meta description so you should make it count. Use a range of about 150 words to create a seductive description and remember to include your keywords to make users click through.

If you never wrote Meta descriptions for your previous articles you should make an effort of going back and add them. They are very crucial for SEO rankings. Optimizing the Meta descriptions ensures that all the articles you post have a potential of driving traffic to your site.




  1. Use the Correct Keyword and Include Variations

For any content to rank high, the keywords you select plays a big part. You’re only wasting your time if all you’re doing is looking to compete for difficult keywords. The key to perfect SEO articles is to start with easy keywords then build up from there.

To be able to use the best keywords, come up with a list of keywords you want to use and use Google Keyword Planner to sort the keywords. You can also use the keyword search provided on Ahrefs and check the keywords that at least get 100 searches every month.

Make sure always to include and use variations of keywords that you intend to have ranked throughout your SEO article. Keywords variations, also known as Latent Semantic Indexing (LSI) keywords are words that are related to the primary target keywords.

Using keyword variations will help Google to understand what the content of your post is all about. It will also rank your article for more keywords. Always make sure that your keyword density is around 2-3%. You can achieve this by using a mix of the exact match and partial match keywords. You can pass your post through Yoast SEO to make sure your post is good to go.



Why You Should Use Yoast SEO

  • Allows you to formulate the perfect meta description
  • It indicated the readability of your text by analyzing the content you write
  • It checks the presence of images and links in your article
  • Checks whether you have used the keyword in the URL of the page, the title of the post, the heading of the article, the meta-description, and the content of the article which are the most important locations
  • It prevents you from competing with yourself by checking whether or not you have other posts with the same keywords in your site.
  • It calculates the density and number of words focusing on the keyword of the article.




  1. Use The Ideal Length For Your Post

The ideal length of a SEO article should be around 1500-2000 words. If you want to gain traffic, then you need to write a long-form post. This is because they make people spend more time on your site which then leads to better rankings. Time on site is a powerful and useful metric when it comes to SEO.

Even though writing short-form articles is quicker and easier, it won’t pay off if you are looking to optimize your site. Writing long posts allows you to explore the topic carefully and more in-depth and therefore to allow you to learn new things while at it.

The trick to writing longer posts is to look up the topic you want to write on, and then condense the information using the top results. This allows you to provide more information compared to your competitors hence outranking them. However, if you make the post too long, you will scare away readers.

If you prefer shorter posts, then make sure that the minimum words you use are 300. You could stop at around 800 words as long as you make sure that 1-2% of your text has the keywords. That means if the article is short to make sure you add the keywords at least 3-6 times.




  1. Use Image Alt Attribute

Since Google does not read images, the text is the only way Google recognizes images. Using text is the only way you can be able to make sure that the search engines understand what the image is about. One of the biggest mistake people make is uploading an image with a name like image002.jpg.

Always make sure that the name is relevant to the image you are putting the picture. You can use SEO friendly image plugin when you want to use an image because it uses the image name as the alternative text (alt) attributes. This allows people to land on the image on your blog if they search an image on Google image search.

You can also manually add the alt attributes if you choose not to add the plugin. When naming an image use the keyword in the image anchor text for an added benefit.




  1. Link to Your Previous Content and High Authority Sites

Cross-linking always helps you to foster a stronger relationship with your audience and also lead to lower bounce rates. However, you need always to make sure that the content you are linking back to is relevant to your prospective SEO article. The link should also not compete with your own keywords.

Linking back to your previous articles on the same subject shows your readers that you have authority on the subject. You want to people to have faith in your work so linking back to high authority links as well as your previous sites gives you that advantage. It also makes your readers stick around longer. Use the anchor text technique to make your SEO articles stand out.




  1. Structure the SEO Articles with Bold Font, H Tags, Alt Text on Images, Introduction, and Conclusion

Make your keywords bold in your article to increase their relevance. It is also vital to use H tags, i.e., H1, H2, H3. The h1 heading should be used for the post title. For the following subheadings you may use H2 heading, and H3 consecutively.

If you are writing a long post, using H tags will be essential. Always include an introduction and conclusion for your SEO article. To make the content more engaging, you should include images and use alt text them.




  1. The Post Permalink Should Always Include the Main Keywords

While keeping the main idea of the SEO article, make the post URL short. The permalink should include the main keywords you are looking to rank. In some cases, the stop words like “the” “a” “is” are removed while in some cases you can just leave them.

For perfect SEO articles, you need to understand the URL, know how to honor it, and find out how to use the SEO-friendly URLs. Avoid using the long URLs and focus on using those that are SEO-friendly because they are easy to grasp and much easier to read and understand.



  1. Make Your Site Mobile-Friendly

Not everyone owns a computer or a laptop, and the mobile marketing has significantly grown. The thing is, most internet users access sites and read posts via their smartphones. This is why you need to make your website mobile friendly if you want to increase your rankings.

You also need to make sure that the mobile-friendly site has no speed-related issues. To allow the users to go through your content, you need to make sure that your site’s speed is impeccably fast. For static content, use Accelerated Mobile Pages (AMP) to help you build rich content.

The AMP allows you to create content that will load instantly on the mobile device. This optimizes the experience of your readers and avoids frustrations that people get when the page has issues loading. If you have basic HTML knowledge, this will be easy, if that’s not the case look through coding samples and online tutorials with clear instructions.






SEO is All About Content Marketing


seo articles

SEO and content marketing go together. They work well together. Most people have the assumption that they need to eliminate SEO when they are dealing with content marketing. The thing is content marketing, and SEO can be compared to a person with two separate personalities. The two overlap!

Even though SEO is more technical, it is narrower. Content marketing on the other side is more holistic and broader. If you want to apply SEO in your SEO articles in a broader way, you have to channel its technical aspects into content marketing. Implementing the SEO techniques ensures the success of content marketing.

Let’s compare a conversation between two people if one makes a demand the other has to fulfill the demand. In this case, SEO makes the demands and the content marketing meets the demands. Therefore, content marketing satisfies the requirements of SEO.




What’s The Relation?


  • Content marketing is the content SEO demands.

There can’t be SEO without content; you have to include substance, words, keywords, and articles. So far, it is apparent that content is the essence of any SEO article. Content marketing, however, is all about content.


  • When SEO demands the use of keywords, content marketing uses the keywords.

Researching the keywords, utilizing them and tracking their rankings in the SERPS is what we refer to as content marketing. So as long as you use SEO and content marketing in harmony, then you will be good to go.


  • Content marketing introduces linkbacks, while SEO is what demand the linkbacks.

So the two can only be successful if used together. To make the SEO articles successful, you have to publish killer content that will make your audience link back to it. So the only way to have linkbacks that pave the way for SEO is by apply content marketing.


  • Content marketing needs great UX while SEO requires onsite technical optimization.

SEO is not just about blog posts, linkbacks, and keywords. It’s about enhancing metadata, constructing a strategic sitemap, and utilizing proper tags. It’s all about the technical stuff. When the SEO article is perfect so is the user experience perspective (UX).

It all comes back to content because the reason you want an excellent sitemap is so that people will easily access and find your content. The reason you want the right tags is so that your content can get accurate search results, stellar indexing, and more people to read your content.


  • Content marketing requires consistency while SEO demands consistent output

For a long time now, Google has always preferred fresh content. Fresh content registers higher in SERPs, and it also gets rapidly indexed. You can be sure to have a SERP boost if your SEO article has fresh content that appears on your site with historic authority.

This means that to have perfect SEO articles, you need to have a consistent output of the content. For consistent output, you need to do content marketing right. There is no other way around this. Content marketing needs to be constantly done.

Therefore, for SEO to prevail, content marketing has to be implemented. Unless you integrate content marketing, your SEO campaign will fail before you can reap anything from it. And clearly, content marketing is only successful when SEO features are included. This is because your content will not reap any fruits unless it’s searched and found, in which case only SEO can ascertain that. Your content should also be:

  • One of a kind. It should not appear elsewhere on the web
  • Relevant enough to meet the intent and topic of the searcher
  • Valuable in a way that no one else or a few others can be found in the search engines
  • Helpful to your readers. Unless it helps them solve some of their queries, they will not stick around. So make sure that is accessible, transparent, and helpful
  • Pleasurable and easy to use on any device to ensure great user experience. Using a responsive design will make this much easier.




seo articles


If you would prefer to focus on other areas of your business or you are not a fan of writing, you can outsource your work to freelancers. Make sure though, that you choose high-quality writers because the content generation is essential. Make sure you don’t lose valuable traffic gained to a competitor by hiring unqualified writers.

If you follow the guidelines we have given you in these post you will start writing perfect SEO articles. To reach a wider crowd, make sure that your website is SEO-friendly. Remember the aim is to have your pages, content, and site gain more popularity in the search engines

Enjoyed this post? Share it!


What Makes a Profitable Internet Marketing Blog

You finally managed to do everything you could to make your blog SEO-friendly, and in turn you have gained a high ranking on Google. After lots of work, you have come a long way in creating your forum, blog, simple website or online magazine! You have managed to make it fun, rewarding and straightforward and you have loyal readers in your niche.

Not only have you achieved your blogging goals but you are finally earning money from it. You probably in a position where you feel like your blog is helping around 3.5, more or fewer visitors every year. Creating the blog was simple, and you gained a sense of satisfaction and achievement when you started this journey.

However, engagements, shares, and likes no longer measure the success of your blog anymore. There is a benefit in awareness to customer acquisition and retention, as well as building brand loyalty. The right strategy is what makes a profitable internet marketing blog. Here are some of the strategies that make your internet marketing blog profitable:






Earning Money From a Profitable Niche and Your Targeted Traffic


Just because you have content for your blog, doesn’t mean that you are now set to go. It may be your duty to create informative, engaging, and sometimes entertaining content but that doesn’t mean that it will make you money. To make money, you need to find a profitable niche and also target the best web traffic.

Even if you have well-written content and the perfect blog design, you will fail to convert the effort into money if you fail to find the right niche. There are so many ways to find profitable niches on the internet. Here are some of the methods that will work best for you:




  • Go Where the Money is

There is a reason robbers rob banks because that’s where the money is. You should apply the same theory when looking for a profitable niche. It is fundamental business sense to look for industries that will advertise your product and make it gain loads of cash. The only reason advertisers invest that kind of money is only that their ads will bring back positive ROI.

You can use Google or Bing to try and finds a profitable niche. Google Keyword Planner will help you find the average price the search term’s average cost per click. It will help you find out how much you can earn per click and make you find out how you can make money through selling ad space.

You can also use commission junction to judge the profitability of the niche you are looking for. It allows you to see if there are any relevant merchants within that niche, if the merchants offer functional commissions, and if the merchants pay their affiliates.




  • Use Facebook

There is more to Facebook than posting status updates and sharing travel photos. Since it happens to be the largest social media, it can be a tool that will help you understand the niche you want to get into. Using Facebook, you will learn more about your target audience for your internet marketing blog, stalk your potential competitors, and also find an angle you can use to go about your niche.

You can use Facebook to find out some of the popular posts published by the pages Facebook suggests. You can find pages within your niche. Use the platform to find out what your competitors are using as marketing strategies. Facebook also allows you to find out the trending topics within your niche which then proves helpful when you want your posts to look trendy.

It will also help you to understand your target readers and see if you can provide a solution for some of their problems. If your audience is buying from your competitors, make sure you find out if you can be able to offer the same service or product.

Make sure you also find out why they are not buying from your competitor so that you can provide products or services that are much better. Make sure you do what they are not doing to make sure you attract the visitors they are losing. Also, use it to find out which posts are getting high engagement rates and write similar headlines.




  • Traditional Keyword Research

Traditional research at the beginning of an SEO campaign is very objective for internet marketing blogs; it helps you identify the keywords that are frequently searched and set you in the right direction. Finding the right set of keywords will help you spot new businesses opportunities and niches.

Frequently searched keywords mean that they have higher demand and hence higher supply. This is because the searcher’s intention results to buying intention. If more advertisers are looking at a singular search term, it will have higher commercial value.

You can use tools like Ubersuggest and Google Trends to interpret the data obtained and study the niche you are interested in. This will help you find out if you can directly sell ads to the merchants. The keywords will help you determine how much they are spending on advertisements.

To make your internet marketing blog profitable, it would be wise choose a big playing field in the niche you find a suitable niche because it has significant competitors and high demand target search. The money is always where the audience is.






Gauge Your Blog Traffic with What Your Audience Wants and Where to Find Them


If you want to make your internet marketing blog profitable, you need to have sufficient and targeted traffic. The most important key to achieving online success is by getting the targeted audience and offer them the information they need.

The only way to make money is if your blog gets sufficient traffic. To pull in for the targeted traffic you need to think social media marketing, SEO, email marketing, and word of mouth as well. Here are some of the tips that will work well in making sure you attract the best traffic for your internet marketing blog:




  • Make Guest Posts

If you want to build blog readership and reach a targeted audience, then you should consider writing quality posts on other people’s blogs. Find a blog that has a vast social media following and real readers.

You can use tools like Buzz Sumo and Topsy to find the most popular influencers and blogs in your niche. Always check the comment section and see if the audience is interacting with the bloggers. Be aware of the readers you are writing to and make sure the content you write resonates with them.




  • Network with Other Bloggers by Crowd Sourcing Posts

Share social media followers’ attention with other bloggers within your niche if you want to make your internet marketing blog profitable. Using this strategy will make you get good results by garnering more comments and social shares.




  • Facebook ad

If you want to pull in new visitors, Facebook has proven to be the most cost-effective way to do it. However, with Facebook ads, you need to try out different ad versions and interests for you to succeed.




  • Promote Your Blog Post to Other Popular Websites

Find websites that will include your blog feeds into their syndication. Always make sure that your posts can link back to your old posts to draw the traffic you need.




  • Attend Conferences Hosting Bloggers within Your Niche

Such conferences will allow you to make new friends within your niche and promote each other’s work online.




  • Leave Blog Comments

Leave comments on other people’s blogs without spamming their sites. You want to leave your comments strategically so that people will be compelled to want to know more about you!




  • Give Out Freebies and Free Tools

Everyone loves free things. To give the public a reason to share your posts on social media and talk about you, you need to offer something in demand as a freebie. You want to make sure you gain traffic from it so make it count.  You can see where I do this on my freebies page on Drennon Marketing Reviews.




  • Take Advantage of Twitter

Many social media followers correlate with revenue directly. You need to focus on people on social media and engage them with your content if you want to grow your revenue and make your internet marketing blog count.

You can leverage twitter by tweeting frequently. This will allow your followers to click on tweet links and retweet. You can use Revive Old Post plugin to appear on their Twitter wall and interact with them on a personal level.

Connect with your followers on Twitter by sending them personal messages from time to time. You should also tweet trending hashtags, join popular conversations and respond to your followers’ tweets.






Find Influencers Within Your Niche and Partner With Them

internet marketing blog


There are over 150,000 influencers on YouTube and Instagram alone. In most cases, these influencers have so many fans who trust their opinions! This could be anything, from beauty, fashion, lifestyle, food, fitness and other service and product choices.

Partnering with these influencers will allow you to spread the word about your internet marketing blog, create high-quality content, run giveaways, and review the service or products you offer. Influencer content happens to be among the highest converting content because the content talks about what to buy.

Make sure that you scout for an influencer who is a perfect fit with the brand. Make sure that they also match your brand regarding style, audience, and style. You also need to make sure that they like the products they are promoting.

You can find influencers out there who do not demand a significant amount of money per campaign. Find those who might post in exchange for cross-promotion, commissions, or even just try the products from your blog. As long as your brand is there, there is always a chance to find people to promote it.






Give Special Promotions


If you want your readers to spread the word about your internet marketing blog you need to make sure that you prepare special promotions that will make them want to invite their friends and family to participate in the contests or events for a price.

This will encourage your audience to participate, hence giving you a chance to measure the chirality of different types of events and track customer behavior. Send pre-written copies of the promotion to share when they share their referral links across their social media platforms.

People love promo codes and sales so you should leverage on that. They allow further behavioral insights of your audience and conversions. Always make sure that at the end of the promotion you reward your loyal fans with discounts codes.






Monetize Your Following

internet marketing blog


At this point, you probably already have a following with healthy growth. If that’s the case, then you have to focus on monetizing them to make your internet marketing blog profitable. As long as the readers are engaged with your content, it is easy to convert them into your product’s consumers.

Make sure that most of your posts are product related and have strong purchasing rates. You can use social media tools like Curalate and Soldsie as third parties to align with your content strategy. A tool like Soldie allows your audience to purchase from Instagram and Facebook directly.

All they have to do is write a #sold comment or with the required hashtags and then you send them an email with the details. Since most of your audience is already checking out your social media feed, they can purchase the product from anywhere, which is right for you.

With a tool like Curalate, your Instagram becomes ultimately shoppable by a single feed click. It will allow you to link all your product photos to your e-commerce internet marketing blog. This will also increase the readability of your posts. All you have to do is add the link in your Instagram bio! Then click through rates and track sales from the Instagram photos.

Social media allows you to generate revenue from your social media platforms. Therefore, find social media selling tools that will enable you to quickly target customers who are already spending their free time on your feed.

Social selling will position your brand and produce conversion rates within the social media landscape. It also allows you to find additional values like increased follower reach and to collect emails since the customers will add their email addresses every time they register for the selling tools.

Allows you to measure the average of your audience on various social networks and track the sales on each social post in order figure out how many readers are converting. This will allow you to understand how much you should spend to gain new followers. This will allow you to create a budget for influencer marketing, growth marketing, and direct advertising for your internet marketing blog.






Leverage on YouTube Videos to Gain Sales and SEO


If you finally want to make your internet marketing blog profitable then, you need to join the YouTube community. Not only is it the world’s second largest search engine, but it also allows you to work with so many influencers. If you produce solid videos or find influencers who can make high-quality videos for you, you will be able to drive SEO and massive sales.

It has some CTA options that are easy to track and measure success from annotations in the video to the tracking links in the description box. YouTube can also allow you to sell your products using Shoppable ads directly using the videos you create on your influencers’ channel or your own channel.






Write an eBook


All you need is gather the knowledge you share on your internet marketing blog and recreate it in an eBook. Advancing to paid eBooks will build your authority in your niche as an expert giving you high rankings. Besides, it will also be a vast monetizing venture because you will sell them on multiple online platforms like Payhip and Amazon.

Ebooks are an excellent source of passive income when your just starting. They also make useful additions as lower-value offers to your sales funnel. All you have to do is make sure the content in your eBook is something valuable. Make sure that your content has an outline.  When I wrote my eBook, I tried to think of something everyone with an online business would need.  I decided to write an eBook on mastering the art of Google Analytics, which you can read a little more about on my homepage.

If you want to actually finish an eBook, you need to create time everyday. It doesn’t matter how long, just make sure you write. Once you have written your content all, you have to do it transfer it to a good looking eBook template. Pay someone to design the cover for you or do it yourself.







Having a blog is not enough. You need to make sure that your internet marketing blog is rewarding. Otherwise, all your efforts are not reaping any fruit. Once you have implemented the above steps, you will start to notice that your site is profitable.

Having a profitable internet marketing blog is what makes you stand out among competitors within your niche. Therefore make sure that you are in a profitable niche and your blog has high traffic. There are so many ways to make money online; you just need to find the channels that make your blog profitable.



Enjoyed this post? Share it!


How Do You Blog Better?

Blogging has been there for some time now. There was a time when blogging was just a personal diary content type, but it has evolved to more than that. Entrepreneurs have been able to leverage their blogs to build their audience and make money from monetizing their interests.

However, many bloggers end up failing because they fail to attract readers and visitors to their sites. Hence they fail to make money. Getting a successful blog is not that easy. There are steps to getting there if you want to know how to blog. Here are a few top tips that will help you learn how to blog better:





Write on Verified Topics


The first thing you need to make sure when blogging is that your blogs are based on topics you are passionate about. If you are excited about a subject, you can be more engaging than bloggers turning out bland posts for traffic.

To blog better, you need to have a niche. That means that you’re not writing about everything you are passionate about; you have a focus. If you are looking to drive results with your posts, then your topics must be proven.

You can check if you are living up to that by picking one of the keywords and see how it’s trending on Google. You can also use the categories tool to check what’s trending in your niche and create your post based on those topics.

You can be a better blogger by writing about what your audience would want to know about. That will give you instant value and help you drive more search traffic as well.



  • Use Format That Attracts People

If you want to know how to blog and attract people, then you need to ensure that your headline and topic draws an audience and the format hooks them to your work. Your content has to be quickly scannable in that, it has to be very easy to read.

Tools like Crazy Egg will help you find out if your headlines, sub-headlines, and other content are scannable. This tool will show you where your focus is and where it ought to be. It will allow you to see where you need to adjust the format to improve your site.

Making it easy for your audience to read through your articles means that you should emphasize on the key points in your headlines, use bullet points or other segmentations to break up your text, and write smaller and easy-to-digest sentences.

Using images has also been used continuously to break up content by other bloggers. The format of your posts should be readable and easy to understand. If you are looking to blog better then you need to keep your work simple for your audience. Simple is always better.






Write Killer Blog Titles


Proven content always requires a proven headline. If you want to know how to blog, then one of the critical things you should know is that you should spend more time writing your headline or title, than you do writing your content.

You can analyze your headlines with tools like CoSchedule’s Headline Analyzer to find out their overall grade. It gives you suggestions in case your title needs to be improved. It also offers sentiments and keywords that might be helpful. Often we find ourselves bypassing a post because of the title, consider the possibility of your audience doing the same.




  • Include Guest Posting

Becoming a better blogger requires you to ask experts to guest blog on your site. This is a strategy to increase traffic to your blog.  You can also offer guest posts to others; this will help you improve the quality of your blog and blog better.

Find experts within your niche with credible and proven content. Do not make the mistake of just looking for anyone. Guest posts also reflect on your credibility, so you have to be very careful who you allow to add content to your site.

Guest posting is also an excellent SEO boost for both you and the poster because they can also link back to their website. Tools like Mention will allow you to find expert bloggers within your niche if you don’t already know one.

It helps you find out who is already talking about your brand on the web. If your name is previously known, then it will be easy to find influencers. You can also use BuzzSumo to find influencers that also act as brand evangelists. All you have to do is, type in a keyword that is relevant to your niche, and a list of top posts will pop up with contributor names as well.

Make sure you look for content with the voice you want to portray, and that’s in line with your writing style. You can then find out if the contributors would be willing to guest post on your site by reaching out to them.




  • Instead of Blogs, Post Infographics

Learning how to be a better blogger also includes creating infographics instead of posts. People love visual themes. The best thing about infographics is that they combine essential data with visuals. This makes it stress-free for your audience to understand.

To check all your boxes, all you need to do is create infographics of something related to your niche and also revolves around case studies, data, and other metrics. Therefore, the first thing you should do is gather data.

You can then turn the data you gather into an infographic, edit and customize it with the data you found. You can then use it on your website instead of the usual traditional blog posts. Visuals are an excellent way to change up the pace for your audience. They are also shareable and pin-worthy.




  • The Visuals Should Be ‘Pin-Worthy’

Learning how to blog better includes making sure your posts really shine. Incorporating visuals helps out with that. When people come to your site, the first thing they should see is a featured image. Featured image is a thumbnail that shows up in other places around your website and web.

It also tends to be the image that is most shared on social media. Therefore, the image should be impressive enough to be pin-worthy. Being pin-worthy means that they will stand out against others on visual sites like Instagram, Facebook, Pinterest, and so on.

The image should be enticing enough to make your audience click on it. If you don’t have a creative flair, you can find pictures from stock sites. If you prefer to make things from scratch, you can use tools like Canva to help you create sharable featured images.




  • Make a List of Post You Prefer Writing About

Your niche keywords should determine the topics you write about. Write down general ideas enough to cover a couple of months and try to post weekly. Break the topics into categories that are high-level to act as your blog navigation. This will allow your readers to explore specific areas of your content.

To help you with this get a solid blogging strategy that will help you find topics that suit your blog site and benefit people within your niche.  Set goals that match your approach so that you don’t wind up giving up on your blog as most people do.




  • Write More Monthly Posts

Once you’ve learned how to blog by formatting good posts and decking them out with fancy visuals, then you will start to experience success. However, to make sure of that, you need to be consistent and post more often.

Focus on how often your readers would want to hear from you and on posting as regularly as you can. Remember more traffic, also means more bounce rate, page views, and time on page. Whether or not you have features images or killer headlines, posting more often will get you results. Make your posts count, people always want value; give that to them in frequent doses.




  • Personal Stellar Success Stories

The apparent truth is that most of the content on your blog won’t be all unique, some of it is repurposed from online sources or inspired by books you read. Chances are what you are saying, has been noted at numerous sites in different formats and through some custom post types and platforms.

Therefore, if you want to give your audience a compelling reason to keep reading your posts, make them listen to your voice and see your personality in your blogs. The aim is to make your audience build an emotional relationship with you.

One of the ways to make sure of this is by coloring your posts with ideas and success stories. Most people prefer content that delivers a great story to subtly indicate what they need to do instead of being given outright directions.

Let your posts have more of a storytelling nature instead of a directory one. Storytelling is more convincing if you want to get the reader to act compared to factual information. Using a potent combination of stories and data in your writing will receive better engagement and make you more money.

GrooveHQ tool will show you how to fill your blog with interesting stories correctly to interest your target readers and visitors. However, to avoid boasting while trying to share your stories, make sure your stories are relevant, and they add value to your audience.






how do you blog


  • Thinking of Ideas in a Vacuum

Ideas come to you at the most indiscriminate times. You could be on the run, in the shower, on the phone with your friend and an idea just pops. Random ideas, however, are not the best option. Just because you have a good idea in general, that doesn’t mean it the best for your industry.

For you to blog better, you need to make sure that all your posts serve more significant goals for your website. The ideas should help grow your site, and so they should address specific concerns and questions your audience has.




  • Stiff Writing

You need to realize that writing a blog is not the same as writing a term paper. If you want to have your readers fascinated, you have to make sure your writing is effortless to read. Otherwise, they won’t read through the entire post.

The solution is to write as you talk, be more conversational in your writing. The idea of being a better blogger is making your audience feel that they are doing business with a real person and not a robot. So you need to loosen up your writing.




  • Broad Topics

The mistake bloggers make, especially new ones are venturing into big topics. Topics like ‘How to make money online’ and ‘Best business practices’ are far too broad. These topics have so many nuances and details that can prove difficult to answer.

If you want to blog better, you need to get the long-term and short-term advantages of blogging. To do this, you need to create specific working titles. A working title acts as an angle to keep you on the right writing track.




  • Assuming that People Care About You as a Writer

New bloggers tend to think that their readers are interested in their interests and stories. However, that’s not the case. Most people are not interested in you or your experiences especially if you are new. People want to know what you can teach them.

The best thing to do is infuse your personality into your writing style instead of talking about yourself. This will make your audience more comfortable with you. Look for ways you can relate to your audience on a topic you are writing about. Make your tone approachable, personal, and engaging, just like you would if it was a face-to-face conversation.




  • Failing To Use Data as Evidence

If you want to be more compelling, then you need rooted research and data to back up your claims. You just can’t convince a reader to join your community; you need to convince them to take the right action. Fluffy arguments do not catch people’s attention, data-driven content does.

Therefore, you need to use research and data to back up any claims you make in your articles. Establish proof, offer arguments, and then end with a takeaway for your readers. Use the data in the posts to introduce the primary evidence and show it’s relevant to your audience.




  • Plagiarized Content

If you contemplate of getting away with the old copy-and-paste technique, you are on the wrong platform. Readers and editors have an incline to content that has been copied elsewhere. If you copy, your voice sounds off, or you may end up misusing some words. Plagiarized work will get your website penalized by Google which will end your blogging career before it even starts.

Instead of copying other people’s work, learn how to cite them. It’s essential to understand how you can cite content that’s not yours into your blogs.




  • Trying to Make Every Post Perfect

If you want to learn how to blog, you need to understand that your post will never be perfect. There is always something you will be required to add to make the post better. It could be a better phrasing, more images, wittier jokes, etc.

You need to stop obsessing and just ship the post. While you don’t want to publish a post with grammatical errors and factual inaccuracies, it’s not the end of the universe if you find typos. Chances are, they won’t even affect the leads it brings or the number of views you get.




  • Thinking You are Done Once The Writing is Done

The most prominent mistake bloggers make is failing to edit their work. Just because the ideas sounded so fluid in your head doesn’t mean you executed them correctly. Your work will always need editing, in fact, maybe a lot of it.

Even the most experienced writers need to edit their work. So always take at least 30 minutes to write your posts and shape them up. Fix the run-on sentences, the typos, and accidental mistakes. To be a better blogger, your story needs to flow as well as it did in your outline.




  • Failing to Blog Consistently

If you want to achieve any form of success. Consistency is key. The traffic you attract to your blog is influenced by how often you post. If you’re going to gain more subscribers and improve your blogging, you need to blog more often.

Inconsistency tends to confuse your readers. Get a planning strategy and an editorial calendar .This will help you to establish a habit of creating posts ahead of time, scheduling the posts, and publishing consistently. This will set off your blogging career by increasing more traffic and leads for your site.




how do you blog


Learning how to blog and building a successful blog requires years and years of publishing and scribbling. However, you need to scale up your content. Otherwise, if you keep pushing the same content, you won’t be able to scale.

Always make sure your posts count by making them readable, relatable, and accessible on every level. Throw in some fun stuff to spice things up. Throw together an infographic or shareable graphics and see where it will pop up. Improving on your blogging and becoming a better blogger is highly dependent on how much you try and never give up.

Enjoyed this post? Share it!


How to Boost Your Social Media Traffic

Throughout the world, there are billions of people who are active on social media every day! Social media is among the tools that will help your blog attract traffic and conversions. In fact, market researchers insist that social media has great potential and it will elevate business outcomes.

However, just incorporating social media as a marketing strategy for your site may not work unless you go the extra mile. To boost your social media traffic, there are ways to win and leverage social media. Social media allows you to interact with prospects and customers on social media which is an opportunity you can’t afford to miss out on.

There are more than one billion active participants on Facebook, 320 million monthly users who are active on Twitter, and 414 million registered users on LinkedIn. These numbers are clear evidence that there is plenty of opportunities to increase your social media traffic and connect with a massive audience.

There is a high likelihood that you are already on social media in some sense, the only difference is, you haven’t been able to leverage it to generate positive results and social media traffic for your website. No worries. If you are looking to build your brand, generate social media website, and use social media to boost sales, here are some of the tips you should use:



Create Content That Works and Amplify it!


Boosting social media traffic and increasing your conversion rates is highly dependent on the kind of blog content you create. Your optimization techniques will always be ineffective if the quality of your content is low. Therefore, you need to make sure that you share only top notch quality.

Including creating incredible content, try and make the content long. Longer post and more words have a great chance of gaining the top position in search engines. Therefore longer post will also increase your social media traffic.

However, if you want to get people to share the content you create on their social media platforms you need to consider quality over quantity. Length is good, but it needs to be informative and interesting. A high-quality blog is much better than many long contents that are subpar.

You also need to find out what people are interested in. Keep track of your posts’ analytics data and see what is attracting more people. This will help you find out what your audience is interested in and create content around it to increase social media traffic because people will share it all over social media.

Taking cue of what your readers share on their social media will help you realize the topics that get the most shares on social media. However, keep in mind that value is what attracts social media shares. So if you make sure your content is of high-quality, everything else will fall into place.




  • Use Visual Content

By nature, social media is designed for image-based content. Therefore, visual content will attract more social media traffic compared to simple text-based posts. So while you major on the written post, make sure to regularly include videos, GIFs, images, vines and any other forms of visual content.

For you to leverage social media traffic, you need to understand the value of unique, high-quality, and actionable content. Making a habit of adding images within your posts will help you leverage both written and visual content to increase your social media outreach

Stats have shown that image-based posts tend to attract more engagement on social media platforms. Videos and animated GIFs also attract a significant percentage of social engagement as well. You can use tools like Spruce and Canva to help you add images to your posts.

Images will help you drive the point of your content home, increase engagement, and keep your readers on your site for a while. Images also help you strengthen the advice you want to give while boosting your social media traffic.




  • Add a Social Media Sharing Plugin

If your content is unique and of quality, then you need to make it easy for people to share your content on their platforms. If you make sharing as easy as clicking the mouse, your audience will easily share your posts on social media.

Have at least two buttons of social media on the sidebar of your posts. This will make it easy for the reader to either click the button or share it with their followers within seconds. If your website has functionality, it will increase your social media traffic. Therefore, find social media sharing plugins that suit your blog and budget.




  • Implement Tracking Tools

Chances are once you start gaining social media traffic, people will start sharing your content and you will gain more followers. Therefore, it is crucial that you constantly track your site’s performing. This will help you find out which platforms are sending the most traffic, how much social media traffic your site is getting, and the content that is performing well on social media.

Implementing tracking tools on social media will make it easy for you to supervise your progress. A tool like Dasheroo helps you see how many sources of traffic you have, and use it to increase your social media traffic.

Learning your traffic sources allow you to put more effort in them. You will also be able to tell the type of content that is attracting more shares and driving social media traffic to your site. This will allow you to push that kind of content for your social media strategy.




  • Include a Click to Tweet Link

We all know that Twitter is an incredibly powerful platform, it has 320 million active users monthly. Facebook may also have as many users but Twitter creates a wider scope to attract plenty of social media traffic.

There is a benefit that comes with relying more on the functionality of Twitter. Adding a “click to Tweet” button on your blog to increase social shares. The button will give your audience the push they need towards the right direction.




  • Use a Social Media Friendly Structure For Your Website

The structure of your site should have a direct impact on your audience just like your content. Your site’s structure will encourage more social media shares and attract more followers. Unless your social media encourages visitors to share your content, you will not boost your social media traffic.




  • Use Hashtags to Expand Your Reach

By now you must have noticed that people on social media are a ‘hashtags’ community. People use hashtags for their updates and social media posts because hashtags expand the chances of the posts reach new followers and reach a new audience.

Hashtags will help you create social media chats, discussions, and trends that are meant for wide-ranging purposes. If you are looking to significantly increase your social media traffic and the effectiveness of your content, use 1 or 2 hashtags in your posts. Hashtags will definitely drive more conversions and traffic.

Tweets with hashtags attract more retweets, replies, and favorite which in turn attracts engagement. The same goes to for other social media accounts. However, you need to limit the hashtags if you want to increase interactions on your posts. If you use many hashtags, the average interactions will fall down.




  • Use High Conversion Keywords

There are certain keywords that generate engagement on social networks. Keywords attract more shares or clicks and help you get more exposure hence gain social media traffic. If you use keywords intelligently in your posts and updates you can increase the effectiveness and visibility of your posts and sites.

If you are using Facebook, some of the high conversion keywords are When, Tell Us, Where, Submit, Inspire, Discount, Deals, Warns and Amuses. The keywords on Google+ include Promote, Share, Create, Increase and Discover. For Twitter, Follow, Retweet, New Blog Post, Social Media, Help, Check Out and Top. All you need to do is identify the keywords that work for your post.




  • Post Less Often


Unless you meet the highest quality standards in your post, then it could be safe to post each time you have fresh content. However, you should be aware that your number of social shares will decrease if your quality slips.

If you are looking to boost your social media traffic, you need to consider how often you post. According to a HubSpot study, posting often on social media platform doesn’t mean your level of engagement will increase.

Eventually, you will find out what strategy works for you, but before then limit your post to a small number per week.




  • Ask!

Sometimes all you have to do to boost your social media traffic is ask! The key is to get your audience and more people to share your content through social media outlets and platforms and there is nothing wrong with asking them to do so.

You can do this by sneaking in a click to share or tweet at the end of your post or telling them to feel free to share it on Facebook and Twitter if they enjoyed the post. If you have key influence in your niche, you can email them and ask them to share the post. You can also blaze your own path by starting the conversation on social media.





Plugins You Can Use To Boost Your Social Media Traffic

social media traffic


Increasing social media traffic means more social shares, more followers, amplified content, and much more. Here are some of the social media plugins that will help you raise the social media traffic to your website.




This is the perfect tool for social sharing optimization of your site, and is an extensible social share media that’s free. Mashshare also comes to add-ons for Google Analytics Integration, Velocity Graph, Responsive Design, Mobile Sharing Optimization, and much more.

It also has simple sharing functions like Facebook Likebar, Sharebar, Mash Networks, Google Analytics Integration, Pageviews, Mash Responsive, VideoPost Add-On, Performance Widget, LikeAfterShare, Floating Sidebar, Select and Share, and Click to Tweet.




If you are looking to drive social media traffic and boost social shares then this could be the best plugins for you. Social Warefare has in-post sharing options that make it one of its important features, and it allows you to share custom tweets, upload Pinterest images, and make it work with Bitly. It has nice looking buttons and it allows you to choose different colors and styles.

Social Warfare also adds UTM tracking to all shared links which makes it easy for you to have a thorough analysis of your social data. It also prevents other users from putting their personal content on your content when they are sharing it.




Monarch encourages your readers and visitors to share your post and grow your social media traffic as a result. It has five sharing locations with display settings like inline sharing links, floating social sidebar, media sharing, fly-ins, and social sharing pop-ups. It also allows you to add your preferred sharing buttons to various places like mobile sites.




This plugin is free, simple, and functional. Sumo makes it easy for your audience to share your posts and join your email. It also displays important statistics. It has tools like share button, pop-up to build email subscriptions, welcome mat, image sharer, and heat maps to track click behavior.

The best thing about Sumo is the fact that it integrates with email management software, like Aweber and MailChimp. You can also adjust it to appear on any of your pages at any chosen time interval.




This plugin is very responsive. It allows you to add sharing buttons for Facebook, Google+, Pinterest, Twitter, LinkedIn, and Xing. It also allows you to choose the buttons that will appear on the pages, posts, custom post types, and media. WP social sharing also integrates with any theme and add text before the share buttons. It is simple to use, lightweight and doesn’t cost you a dime.




If you are looking for a great content amplification platform, Shareaholic is the plugin for you. It helps you grow your website and social media traffic, conversions, and engagement by highlight the relevant content. The admin includes helpful affiliate linking and displays content recommendations at the end of each post.

It has share buttons for posts, share buttons for images, follow buttons, and floating share button. It also breaks down specific posts and social networks because it has social analytics. The best thing is that it’s also free and easy to use.




If you use WordPress for your site, this plugin perfectly integrates social media with it. It offers a platform that allows you to add any possible feature to aid your social sharing plugin. The good thing is the buttons look good and have customization options and analytics.

Since the easy social share buttons already reveal the name of the buttons, it doesn’t slow down your website. Adding this plugin will help you see your social media traffic increasing.




Whether on the web or native apps, this plugin gets people to the right place to share or save your content. It instantly reacts to clicks, taps, and many forms of device and input orientations. The best thing is that it has icons that are designed to load really fast everywhere you go. It provides sharing statistics within your dashboard by integrating it with Google Analytics.

Adding any of the above plugins to your site will boost your social media traffic that’s for sure. All you have to do is try them out and find out what works best for you. You can even switch them up if you want.




social media traffic


Boosting your social media traffic should be constant. There is always a temptation to stop trying when you gain a little traffic. Do not quit trying to increase your social media traffic unless you are happy with the results or your social media strategy is working perfectly.

If you make some of the changes we have outlined in this article, you will start to notice an increase in your social media traffic and conversions. However, while trying to boost your traffic, avoid being a spammer.

If you post too much, your followers may get bored or start complaining that you are sharing too much. While these strategies will help you gain additional clicks and conversions, you don’t want to make people ignore your posts and tweets because it’s too much.

Before sharing your content consider your followers because your social feed is not for you, but for them. If you can, create a schedule rather than crowding the feeds with posts at once. Start watching your social media behaviors and don’t do anything that you personally wouldn’t like.

How would you take it is someone spams your feed with posts? You’ll probably not like it. Instead of posting too much, focus on providing valuable content. The aim is to double, or even triple your social media traffic, therefore, it will be beneficial if you develop a social promotion schedule that works for you.



Enjoyed this post? Share it!


Dissecting Basic SEO & The Importance of SEO Visibility in Digital Marketing

Google is the giant search engine that owns more than 79 percent of the digital marketplace. So, if you are selling, your products/ services must appear on Google. Unfortunately, making it to the Google search engine means nothing unless you appear on the first page of the results. Also, more than 60 percent of all the 3.58 billion internet users pick the first result on SERPs, and that means that the odds are stacked against you if you implement the wrong strategy!



Seeing as you also aren’t the only seller of that product or service, you need to make sure that your site is optimized to beat your biggest competitors. If you are a digital marketer, then you know just how hard it is to appear on top of the search engine result pages when everyone is trying to do the same thing you are!


We have some good news though – all you have to do is to master basic SEO elements. Though basic, they are numerous and applying them to fit your market/ audience is what you will need to do to succeed. 




Before we divert our attention towards the best practices, what is SEO?



SEO refers to all the processes involved in getting traffic from editorial, organic, free and the natural search results appearing on search engines.

Many elements come into play to increase the traffic that gets directed to your site including on-page and off-page basic SEO factors but, all of them aim to do one thing – increase SEO visibility. SEO visibility is the reason why SEO is critical to digital marketing. You want your page to appear on page one of the search results hence, the efforts you place into this metric.

The second importance of SEO is that it is the channel through which people looking for you or your products find you.





What is SEO visibility?


It is the metric that informs you on the percentage of organic clicks your website is getting. Organic clicks refer to the click from the search engine result pages. These are the clicks guided by the keyword used.





All About SEO Visibility

Well, 100 percent visibility is the best possible visibility you can get, and it means that your website has ownership of all the organic spots in the search engine, say Google. At 25 percent SEO visibility, you are ranking at number one for your keywords. So, being ranked at number 10 means that you only have 2 percent visibility and you have 0 percent visibility if you don’t appear anywhere on page one – to the online users, you are non-existent. Think about it this way, when was the last time you checked results on page 2 of Google? Most of us change the phrase when we can’t find what we are looking for!



Why is SEO visibility significant?

We already know that your website is as good as dead if it appears on page 2 of the search results but why is it of significance?

  • It is the metric that lets you diagnose problems relating to SEO fast. You will know if an algorithm update or a penalty has affected your SEO strategy.
  • Result comparison for keywords – your visibility will tell you the keyword with the highest performance and the one with little success. You can tell a keyword that is doing well form the one that has lived beyond its projected potential.
  • Insights into your website’s overall performance – with your SEO visibility, you will tell how much traffic your site is receiving. However, it is important to mention that SEO traffic is different from SEO visibility with visibility being a relative value and SEO traffic an absolute value representing the exact number of visitors to your site. Because of the difference between the two, the visibility tells more about penalties, algorithm changes, and technical issues.



Signs of lost SEO visibility

  • A reduction in the number of leads to your site – basic digital marketing knowledge informs you that fewer leads translate to few people are visiting your site because you appear at number 6 or 8 on search engine result pages.
  • The loss of organic traffic – as a marketer, you have to track your progress by looking at the traffic directed to your site. So, if your analytical tool, say Google Analytics shows that you are losing traffic, it means that your visibility is dimming.
  • The drop in rank – with your traffic going down, you have to check your ranking. Ahrefs or Google Search Console is the tool you need to determine the drop in your ranking is dropped.





With these out of the way, let’s get deep into basic SEO.






What are the building blocks of SEO?


The main building blocks of SEO are on-page and off-page SEO elements.  In other digital marketing circles, you will have onsite audits and (page structure and the content and the URL structure) link building strategies stated as the main SEO elements.

On-page SEO refers to the digital marketing practice of optimizing the individual website pages for them to rank higher than they are and to earn more traffic in the relevant search engine. It is as basic SEO factor, and it touches both the HTML source codes and the type of content you put out.

On the other hand, off-page SEO means the links plus the external signals and factors that contribute to your ranking as well as your traffic.

Which factors make on-page SEO?






  • Great Content

Content determines if a visitor will visit your site, spend time reading your content, revisit your site and recommend others by words of mouth or through social shares. For SEO success, great content meets demand, it offers help, and it is linkable. Content that can’t be linked will rank poorly compared to content you can link to.

To make your content attractive and for it to rank highly in SERPs, you have to use the right keywords in the content and at the beginning of the title. You also need to include modifiers in the title. Wrapping the title in an H1 tag is also important. Don’t forget to use high-quality and relevant diagrams, videos and images.

Title and Meta tags are also important for on-page SEO.




  • SEO-Friendly URLs

For ranking, Google considers the first 3-5 words used in the URL. So, to make sure that your great content gets the readership it deserves; keep your URL short and neat. You should avoid long and ugly URLs.




  • Responsive Design

Now that almost everyone has a smartphone device they use to access the internet, you have to make their experience the best. If that isn’t enough motivation, keep in mind that Google is penalizing website’s whose design isn’t responsive and friendly to access on mobile devices and devices with small screens.




  • Links

You need to use outbound and internal links.

The use of outbound links makes it easy for Google to figure out and pick your content on particular topics. Links prove the quality of the content you publish.

You can increase your links through social media, the top 100 lists, your competition, forums, dead links, and directories.

You also need to improve on internal linking because of its importance in internal linking. Wikipedia thrives because of internal links but, your site should have just about 3 or 5 internal links. Internal linking is important in making some of your pages visible.




  • Site’s Loading Speeds

The speed at which your web pages determine how fast visitors stay or leave your page and it is one of Google’s ranking factors. As an internal factor, you have to boost your site’s speeds by compressing the images and also looking for fast hosting with low downtime.

You also need to optimize images and post relatively long content.




  • Sitemaps

Sitemaps represent the roadmaps for search engines to your site. Google uses GoogleBots to gather the relevant information you enter in the search tab of the search engine and the bots crawl through millions of sites in milliseconds collecting the relevant information. Sitemaps make it easier for the bots to access your web pages.

Sitemaps can be HTML or XML sitemaps. The XML sitemaps are coded differently and in a manner that makes it easy for search engines to read. On the other hand, HTML sitemaps make it easy for people to read the content on your website.




  • Domain Names

The domain name contains the main keywords that rank high and domains with keywords rank higher than the domains without keywords. You should note that exact word keywords rank higher, but the ranking depends on the source of traffic to your site.






basic seo

Off-page SEO


Perfecting your on-page SEO strategy and downplaying the off-page strategies increase your chances of ranking next to the ‘dead’ pages. So, in making sure you are doing everything you need to for your digital marketing success, you’ll need to incorporate the following off-page factors.






  • Local listing

Even though you have your company listed on the World Wide Web, you need to consider your immediate market. A local listing of your business premise with Google is one of the best ways for you to ensure that people get to see you on the internet. Local listing helps with local SEO as it makes it easy for the building of backlinks in your region, Google will understand and help target your market.




  • Social media engagement

You have no control over what the people on different social media platforms can do, but you can increase your engagement as that will lead to an increase in your traffic and ranking. Just make sure you pick the right social media platform for your business. Some of the not so popular platforms may have the right audience for your business. You also need to consider social bookmarking.




  • Image/ Video/ Audio Submission

These elements are important in determining the amount of traffic directed to your website. You just need to make sure that the images, videos, and audios are of the highest possible quality.




  • Guest blogging on Influencer sites

Guest blogging remains one of the biggest off-page SEO factors. It is one of the biggest opportunities you can follow through for SEO success. All you have to do is to find the right site you can post on. You should also comment on other blogs within your community.




  • Broken Link Building

Building broken and dead links may be the stepping stone your website needs for your success.




  • Brand

Your business brand is determined by your customer services delivery, the creation of a great product/ service and the focus you place on internet user’s intent.




  • Audience

Once you find your target audience, you need to make the engagement strong. You can do that through a responsive social media presence. Your social media audience is invaluable, and you need to be there answering their questions and allaying their fears. You have to appear human on social media, and you also need to be proactive.

You should also build strong connections with social media influencers and recommit yourself by frequenting social media communities and forums. Just make sure to give relevant responses.




  • Content

While this is an important on-page SEO factor, it also holds some weight off-page.



Other off-page SEO factors include:

  • Customer Service
  • Article submission
  • Question and Answer
  • Forum Submission
  • Blog Directory Submission Document Sharing






Every marketer knows that there are times that these strategies will fail and your visibility on the first page of SERPs will be at zero.


Why would you lose SEO visibility with the right on-page and off-page SEO factors?


On-page and off-page SEO factors drive traffic to your website, and they are the basic SEO factors needed for the success of your SEO strategy. Unfortunately, even with your best marketing efforts, you may still fail to appear on the first page of the search result pages. Here are some of the reasons for your tanking SEO visibility:




  • Competition outsmarting you

This is possible – if their strategies are working better than yours do, then you lose your visible spot. You should check your competitors old content, the website design/ features, and any new links they have built. You should also check if they are running on HTTPS or HTTP. Google is looking to kill HTTP as it is unsecure and if your website is HTTP and the competitor has HTTPS, then that could be the reason for the lower visibility.




  • Technical issues

There are instances where updating your website’s software wreaks havoc and your site may not work as it should. In such cases, some sites may be inaccessible, and your custom redirects may disappear. In such cases, you’ll have to reverse engineer the software to prevent a further drop in traffic.



The main technicalities include:


  • Offline servers

This may never have happened to you, but some unlucky marketers have had to deal with offline servers. Even though the Google bot may still be able to crawl your site, it is important to be aware when your site goes offline. Google might penalize you if your site suffers from too much downtime.



  • Mobile unfriendliness

As mentioned above, the responsiveness or mobile friendliness is an important basic SEO element that determines ranking. Being responsive also keeps you on Google’s good side. So, for a high ranking coming about because of a low bounce rate and little risk of penalties, you should run a responsive site. The Google Search Console can help you determine if your site is responsive or not.



  • Canonicalization

Canonicalization tags are tags that are misunderstood and often misused by SEO experts and webmasters. However, it refers to the tag that tells Google the version of a page you’d like displayed on the SERPs. If you mix it up with absolute or relative URLs or point it to the first page of the paginated series, the desired page won’t get displayed.



  • Failing to optimize your website after redesigning it

The basic SEO elements that ran on your initial website need to be implemented or updated after you redesign (maintenance of) your website. If you don’t, then, technical glitches will appear changing things within your website.

During maintenance or redesign, some pages get deleted, URL structures change, internal linking changes and pages may get blocked from crawling. Also, the HTML structure of your page may change, and a new theme may launch on its own. So, a lot can go wrong.

To make sure that everything is alright, check the URL structure and if the internal links still point to where they need to:


Other reasons for a drop in your visibility:

  • Hosting problems
  • Algorithm updates
  • Lost backlinks




basic seo


The success of digital marketing depends on the factors you implement in your on-page and off-page strategies. Unfortunately, having these strategies in order may not be all you need to do as other factors determine your visibility. SEO strategies that work are the ones that increase your SEO visibility, and in most cases, advanced, rather than basic SEO tricks may work better.

By tracking your visibility, you can tell where you are going wrong and how to get rid of the issue to improve your visibility and the ranking.

Other than the knowledge shared above on basis SEO visibility, you also need to get the right tools to help you track and make appropriate changes.

Enjoyed this post? Share it!


Video SEO Basics You Should Know About

When optimizing and monetizing our sites, video SEO is not something we consider, yet we really should. Unlike the maple tree market in Canada, video SEO is a largely untapped market. If you want to rank your website, in the long run, you ought to consider more than just building a large number of links; you need to consider venturing into video as well.

A lot of brands try to incorporate online video into their marketing strategies. In many cases though, companies don’t place priority on it like they do basic SEO. However, when video SEO is used correctly, the video is a powerful form of online content. It can definitely make a critical contribution to your brand’s SEO strategy, in more than one way.



The Main Aim of SEO

The idea of adding video to your marketing strategy may seem like an excellent idea. However, you need to make sure that video compliments your SEO strategy for it to generate a Return on Investment (ROI). If you don’t make a point of defining video goals while in the early stages, the video will end up costing your client or you a lot of money.

The money you invest in your video will go down the drain if you fail to define your goals clearly. One of the biggest SEO mistake people make is commissioning the creation of a cool-looking infographic, paying so much for it without considering the overall aim.

It is easy to get blinded by the infographic build links. However, you need to consider whether the infographic will increase high-quality traffic, increase conversions, or simply provide off-page SEO benefits like links.

With video content, you need to make sure you know what you intend to get out of it. If you get into senseless video SEO, it will be difficult for you to conceptualize a successful production that will captivate your audience or achieve your desired goals.






What Should Be Your Video SEO Goals?


video seo


Your two primary goals should be:

Increase conversions

Generate social shares and build links




  1. Increase Conversions

If you want to make video SEO work for you, you need to focus less on increasing rankings and concentrate more on increasing online revenue or sales. Video SEO is a two-part process that focuses on attracting visitors to your website and optimizing the site to make the visitors convert into paying clients or visitors.

The best thing about the video is the fact that you can use it to increase conversions on any website. The primary means of increasing conversions using video is by making use of rich snippets and embedding a video on a landing page.



  • Video on a Landing Page

The thing is, when a visitor lands on your website, you only have seconds to impress them and get them engrossed. That’s the idea behind a landing page. However, you might have noticed that text content doesn’t keep the audience engaged like before.

Video SEO is all about increasing the length of time your visitors stick around, and the number of conversions you make to paying customers. Here are some of the ways you can enhance your website’s conversion rate:



  • Product Videos

More and more retailers are taking advantage of product videos to increase their conversion. According to Invodo, 52% of consumers said that watching product videos made them feel more confident about making a purchase from websites.

All you need id to make a short product demonstration video. Make sure that even though the video is short, it’s clear enough to speak for itself and its product. Check out some of the brands that have increased their conversion rate using product videos.



  • Introductory/Explainer Videos

Since not all business with websites has products to sell, those that are service oriented can still increase conversions by using introductory or explainer videos, as you see on my homepage. These videos have varying styles, and it’s still not definite which method works best. It entails making a video that explains or introduces your business engagingly and more efficiently.

Make sure the video you make explains the service you are offering, introduces the guys behind the service, and make sure you show your service in action. If you embed the explainer videos on the ‘about us’ page on your website, you will increase your services’ overall conversion rate.



  • Rich Snippets

Using video SEO to increase conversions shouldn’t be about what you show your visitor when they land on your website. It’s about what you are showing them before they even get there. Luckily, these days Google search has significantly increased in the use of video snippets.

Video snippets are embedded on the page to let the visitor know that if they click through to your site, they will find a vide waiting for them. The rich snippets you stand out from other search results on that page. Hence, searchers become more inclined to click yours and increase your website’s traffic as a result.

The video snippet shows the visitor the length and thumbnail of your video. You need to make sure that the thumbnail stands out and that it sums up what the content of your video is about to maximize conversions.


How to Use Rich Snippets

First of all, in order to show rich snippets for your video SEO in the Google search results, you will need to self-host the video. However, if you have WordPress, you could use Yoast Plugin to host the video with YouTube.

However, we highly recommend self-hosting the video since it has a number of other SEO advantages as opposed to using YouTube or any other free video host. Self-hosting maybe a hassle at first, but when you get used to doing it, it gets easier over time. If your website is ranking for high-volume keywords, then the increase in conversions will bring more traffic to your site.



  1. Build Links/Generate Social Shares

If you do it well, your video will generate a significant number of links to your site. That is about a hundred or thousands of quality links. If you want immense success, then you have to make sure your video is exceptional and that you have a great marketing plan.

You need to make sure that the video has something to offer the visitor. Make sure it either educates them, makes them laugh, shocks them, amazes them, or annoys them. If you can, maybe a combination of a few of these.

Unless you evoke strong emotional reactions with the video, no one will be interested. The aim is to make viewers share or write a post on it with a link back to your website. Whatever video SEO content you create must have a responsibility to successfully attract a number of social shares and inbound links for your site.

Before doing video SEO, you need first to consider if you have enough quality traffic that attracts links automatically. If not, you need to do some conduct outreach, and if that’s the case, how much? However, it matters not how good the outreach plan is, what is important is the video’s quality. High-quality video SEO is what attracts a large number of links.

Creating a substandard video in the bid to try and keep the costs down will do you no good, the video won’t pay off. You need to think of what your goals entail before producing the video. Once you have a high-quality video, self-host on your website in order to get people to link it back to your domain.





How to Make Video SEO Work

For your video SEO to secure high-ranking listings on the target keyword search, you need to optimize, link and build independent pages on your own domain, while intertwining with YouTube’s robust video presence. Here are some of the approaches that will work:




  • Taking Ownership of the Videos on YouTube

When it comes to video viewing on the internet, YouTube is the most popular platform. Therefore, consistently uploading new commercials, or brand-oriented videos to YouTube will help you access the general public, which is what I do with my video reviews that I do for DrennonMarketingReviews

YouTube will provide you with a “content identification and management system” that will help you track branded content across the website. It will also help you monitor the ownership of products, and the video distribution contains infringement. It also offers another way to take and find ownership of content pertaining to your brand.



  • Optimize Key Site Elements for Targeting Keywords

When you maximize the video for its visibility, you increase the video’s chances of being discovered on various search engines.  How well the video ranks depends on a combination of social outreach (for subscribers, flags, views, ratings, shares, etc.), user channel design, and the organic linking.

To achieve that you have to add title tags, branded channel information, and branding box. When you describe the channel focus, make sure it is optimized with the necessary target keywords about the content in the video SEO.

Most search engines, use the first 150 characters of the first sentence of the META description. That’s why you should make sure the targeting keywords are definite to help the visitors decide whether to click on the link. The content has to make hem interested.

You can also take advantage of YouTube’s branding box. The branding box will enable you to specify your promotional text and also provide links that are associated with your brand. The title can run approximately 100 characters in length within the branding box, while the main text can go up to 4500 characters, inclusive of the links implementation and specific HTML markup.



  • Leverage Controlled Domains and Embedded Content

If you host the video assets on your own domain, then you are good to go. However, if you decide to use YouTube as your video host, then the video gets uploaded and distributed to YouTube, and at this point the viewership is social and massive.

Once you embed the video the YouTube domain, you automatically create an incoming link to the video on YouTube. That means that you have passed the incoming link equity authority from your domain to that of YouTube. However, it also illustrates that information about the video SEO content to search engines.

Make sure you build individual pages for the available videos if you want to implement this strategy. Surround the video with an optimizing title, descriptive text, META descriptions, use target keywords in the URL structure, and an <H1> header tag.

If you embed your video on another domain, you have two options. You can either include separate building pages for each video asset in the commercial directory. If you opt for this choice, then you need to pick the target keywords using “video” to modify the keywords as to ensure that the keywords match relevant search queries.

The other option is to embed relevant subject videos into optimized, established pages on your own domain. This permits an optimized page, and the flow of a substantial link equity to not only host the video SEO but to also point to the same video in the YouTube domain. This means that the video asset, and future video assets, will be placed on the relevant landing pages.



  • Create a Media Site Map (media RSS)

Once you put the core optimization steps in place, you need to let the engines know that the resources exist. Creating a media sitemap for the video you host on a marketer’s site is an effective strategy for optimizing the video SEO.

By doing that you organize and identify all the video pages on the website by syndication. A media RSS allows your videos to parse directly without being hidden behind JavaScript for Flash. Once you revisit and implement these important optimization strategies will help you improve communication with various search engines and also enhance the visibility of your video SEO. You can also check out other video sites available for viable online distribution.




How to Engage Your Users Using Video SEO

video seo


To make sure that your video SEO ranks you need to add user engagement.  You need to aim at seeing your users are actively engaging with the video, not just sitting back and watching it. You need to measure how people like, comment, subscribe, share, and also add the video to their playlist. The more signals you will see the more you’ll know the video is engaging the users. Tips to help you maximize this:



  • Request people to comment on the videos

Even though people love sharing their opinions, they also hate having to think about them! Make it easier for them and also increase the odds of people commenting on the video by giving them a particular topic to comment on.



  • Add a “Subscribe” CTA to your script

Don’t be afraid to ask people to subscribe to get your videos. You could add a clear call-to-action at the end of every video,



  • Reply to the comments

By responding to the comments, you encourage the users to comment. If your video gets more comments, it gets more engagement, hence higher rankings for your video SEO.




Video Promotion Strategies to Incorporate


  • Announce New Videos

If you utilized basic SEO well then by now, you have email subscribers. So whenever you are about to release a new video, make sure you let your email subscribers know. This will help the video to generate many high-quality views.



  • Share the Video on Social Media Platforms

Share the video SEO on Facebook, Twitter, and Pinterest.



  • Embed the Video on Your Blog Posts

By embedding the video, you also make your video rank. This is because you create a backlink to the video and it’s also a YouTube ranking signal. It’s also a subtle way of keeping your readers aware of the videos you let out.






The popularity of video SEO presents a tremendous opportunity for you to get very create and achieve results. Even though producing video SEO won’t be cheap, it will be worth it. If you have ever commissioned or marketed infographics, then you can definitely afford some video SEO. This will help you generate a good ROI for you and your clients as well.

By incorporating video SEO, you will improve conversions, especially if the video sitemap is submitted to get rich snippets. The video will also increase your brand’s awareness through inbound channels. You will also increase the brand’s awareness by using paid advertising.

If you want to improve your domain’s overall ranking with a rich snippet, don’t put your video on YouTube or other domains. You stand the best chance if you keep your video content unique to your site. Give Google one option, which is the page that you want to rank.

Keep the video SEO short and to the point as possible. If you are aiming at convert consumer purchases off your video, however, put quality first. Quality is paramount when it comes to online video SEO as it is when producing any other SEO content.



Enjoyed this post? Share it!