Do you have a blog? Do you want to learn the art of writing a good blog post? If so, then you’re in the right place!
Are you looking for ideas to make the best content for your business, entertainment, advertising, or journal? Check out the 24 straightforward tips below to start writing a good blog post today.
Correct and Eye-catching Content
A blog contains many elements that require care and attention. A lead-generating blog must possess the six following parts:
- A striking title
- Links for landing pages
- Relevant and eye-catching content
- Sharing buttons
- Persuasive buttons
You must know the basics of your chosen blogging platform to ensure that your blog posts are published in the best format possible. Learn and master visual editors like raw HTML so that you can insert media and format your written work.
Also, use the latest and the most up to date Content Management System, publishing software, or blogging platform in making your blog.
In case you’re not used to blogging technicalities, then try to employ an individual who is good with blogging details so that both of you can produce content that is optimal for your blog.
It is true that you can write on any topic for your blog. However, you must remember that your work should be related to your overall blog category. Do not write about topics that are not relevant to your established corporate content strategy. Make your posts stay on topic and fit into the complete definition of your blog or website.
For example, if your blog has five categories, then your post must be strictly connected to those five categories. Writing about topics related to your blog description allows both writers and readers to focus on what they wish to see.
In choosing categories, remember to ask yourself the following questions.
- Are they relevant?
- Are they connected?
- Does this category fit in my blog description?
- Will this category help me achieve my objectives?
Defining blog categories will first help you stay on track and continue generating significant topic and content.
Search engines use a maximum of 160 characters from bodies of articles to generate a results page. Because of this, you must always create a meta description or a summary of your blog’s content. If you do not make one, then the search engine will scan your blog’s first 160 characters instead.
Take note that meta descriptions should be fewer than 160 characters. If it’s more than 160 characters, the search engine will cut it off and turn to your article introduction alternatively. Below are tips on how to write a good meta description for your blog.
- Don’t make it too long.
- Limit your description to 55 characters minimum and 160 characters maximum. Punctuations and spaces are included.
- Do not create a description that is the same with your website, business, or page name.
- Always create a meta description that relates to your other contents.
- Avoid spamming or repeating keywords.
Bad Meta Descriptions; The meta descriptions below are too indefinite, providing search engines insufficient data for your blog.
- Tax Tips
- Chocolate Indulgence
- Population Statistics
Some good meta descriptions:
- 30 Simple tips for writing a good blog.
- 2010 population statistics, the total population in the US.
- Best coca recipes for chocolate cakes.
- How to evade taxes legally.
Editorial calendars are utilized to track, control, and define the procedure of creating blog content, from planning, writing, and publishing. Most small businesses and individuals follow the publication process below.
- Conceptualize ideas for publication.
- Categorize posts
- When to publish.
Editorial calendars are helpful to bloggers. It assists them in organizing and scheduling content for posts. Some even use it to track complex details.
It is advisable to create tabs in spreadsheets for tracking data for each blog posts like the author, keywords, categories, status, persuasiveness, tentative title, tags, and post date. Tracking these factors will help you to ensure critical elements needed for search engine optimization (SEO).
Download a sample editorial calendar first before making one so that you’ll have a better idea of what it is.
Revise and Fine-Tune Your Content
A blog post is similar to other forms of writing. It also needs tender loving care.
Blog posts are seldom completed in a single draft. Many bloggers find it efficient to revise posts repeatedly. Revisions allow writers to fine tune articles as it undergoes the process.
You must always check punctuation, grammar, and spelling, and ensure that all links redirect to the right landing pages.
Guidelines to Maximize Your Blog’s Visitors
By following best practices and some techniques, you can boost the number of your blog’s visitors. Your post can surely be found by search engines by following the tips below.
- Search engines like formatting
- Search engines like text
- Search engines like freshness
- Search engines like outbound hyperlinks
- Search engines like accessibility
- Search engines like informative articles
Headings and Sub-headings
The use of headings and sub-headings makes articles look more professional. It also increases the chances of getting your post scanned by search engines.
Most blog visitors do not read all contents in an article. Often, they only scan it for valuable information. Incorporating headings into your post helps readers to see what your post is about quickly. If they spot their interest immediately, it will prompt them to take an interest in your blog. It will lead them to read all of its contents.
Headings and sub-headings are also important structures for web pages and blogs. It is one of the most important aspects of SEO. It defines the important part of your content and shows how they are connected to each other.
Six tips for writing a good heading or subheading:
- Give importance in the H1 or the title post.
- There should be only one h1 in a single blog post.
- Subheadings should be categorized as H2, H3, and so on.
- It’s advisable to use meta titles or descriptions for subheadings.
- Headings and sub-headings must have valuable keywords. If there is none, then it is an invaluable and a useless heading.
- To improve flow and readability, incorporate headings and sub-heading in your writing.
A blog post doesn’t only consist of headings and words. It must also contain images. Including photos in an article increases its readability and attractiveness.
Having the right image in your content bolsters the total number of blog views because it evokes curiosity and surprise, makes readers smile, complements headlines, illustrates analogy and metaphor, and communicates the overall emotion and feeling of your blog post.
Also, most readers rely on pictographic memory, and images help them retain and take in information better.
Journalism is the act of assessing, gathering, presenting, and creating information and data. Bloggers can assimilate traditional journalist ways especially if they are writing features and news stories.
The following are the six traditional journalist methods that can be useful for bloggers.
- Be straightforward
- Backup your facts and give credit to their authors
- Provide an introduction that tells about what your article is about and blast your readers with details in the following paragraphs.
- Make sure that all words, sentences, and phrases are relevant to your topic.
- Do not add jargon.
- Always remember to proofread and edit well.
Killer Blog Design and SEO
An amazing and eye-catching blog must possess a beautiful design and engaging content. The overall design is what visitors will see first while the content shall judge a blog’s quality. These factors significantly influence page views, conversations, and bounce rate.
Check out this article for some actionable SEO advice that you can use to help rank your blog on search engines.
The following elements can definitely help a blog attain success.
-Flat site design
-provide enough links, but do not overdo it.
-Watch advertisement space
-Test blog speed
-Add sharing links or buttons
-Check the readability of your blog in different web browsers
-Use a powerful CMS or blogging platform.
Nowadays, the use of lists is an attractive aspect of blogs.
There are three types of list that bloggers must consider.
A brief list; possesses little description but entices readers to save the post for future reference.
A detailed list; provides complete thought in each bullet point. It helps writers to communicate complex information towards their readers.
The hybrid list; is a combination of both detailed and brief list. It is often accompanied by detailed explanations and narratives in the form of paragraphs between actual lists.
Including lists to your blog content is a powerful and an efficient content marketing tactic.
Track Important Statistics for Blogging
There are four metrics that blog owners must watch. They are the following.
- Inbound links
- Number of shares
Always measure the metrics of your blog every day especially if it is meant for business so that you can identify weaknesses and the needed room for improvements. One tool that is very useful for tracking things happening on your website is called Google Analytics.
When you see different approaches and topics that are effective, try to copy the features that seem to be working great and to let go of methods that are ineffective. Check your top five blog posts to spot their weaknesses and to distinguish what they have in common.
Titles, Bio, and Names
If readers are interested in your blog post, then they may also want to know the author. Provide your title, bio, name, and other personal information such as hobbies because this can propel your visitors to take interest with your other works.
Promote and Publish
Creating an outstanding and a successful blog post requires effective promoting and publishing stages.
During the editing stage, ensure that your blog post has persuasive contents, links, and buttons. You must focus on your goals and your blog’s purpose while keeping in mind the desires of your readers.
While in the promotion stage, one must come up with good strategies and thoughts. You can start with separating your posts into three categories.
- Average post
- Awesome post
- Killer post
Devise a plan depending on the type of blog post that you want to make and develop a good foundation for it before executing a blog promotion. With these methods, you can be assured that your post shall garner many social media shares.
An effective way for writing a good blog post involves the incorporation of web analytics and questions for your topic. Reviewing statistics and queries asked by your visitors is handy in coming up with a good blog content.
Also, you must consider the simple questions that people type in popular search engines like Bing and Google. You must think of the queries that individuals ask regarding your topic and use them in writing a good blog post.
What are the questions that your visitors ask before they visit a page? How can you provide answers to their questions? Contemplate with these two questions for you to write a good blog content.
A well-researched blog post provides originality and incomparable content. It differentiates your post from competitors, and visitors will be compelled to read fresh and informative contents.
To create a well-researched post, look for sources that provide facts, not opinions. Read encyclopedic sources to gather informative details and visit prominent news sites to get the latest trends.
You can also use the following social media to increase your brain’s data bank.
- Facebook events
- Twitter searches
- Creating a systematic gathering with StumbleUpon and Delicious
- Google Marketplace
- Facebook Apps
When you’re blogging against competitive bloggers, there are chances that you’ll see other contents similar to yours. This doesn’t mean that you’ve to shy away from the topic. Instead, use it as your opportunity to see the contents of their blog, and to write a blog post that will stand out against your rival’s work.
Also, read the comments section in other blogs that feature topics that you will write. In doing so, you will get a good overview of what thoughts and questions people ask after reading a post. These data will help you in writing a good blog post for your topic.
Many writers forget the importance of creating a striking title. The title is what represents your blog and what search engines headline.
The title is perhaps the only and the first impression for a prospective reader. But a title does not only grab attention, but also convey a complete message to its audience, and also entice readers to read the whole text.
You must give extensive attention to factors that propel developments. These factors include workflow and task of the subject, usability goals, environment, user characteristic, and processes or services involved.
Using user-centered design helps in a multi-stage problem-solving process that requires writers to envision and analyze how readers are likely to desire an information or product.
Possibly the worst error that a blogger can make is forgetting the needs of readers and ignoring their fields of interest.
Writing a blog post with relevant content is a must for every blogger. This must be at the top of your objectives.
Below is a checklist for writing a good blog post.
- Can my readers find what they want?
- Is my content readable?
- Can my target audience understand the content?
- Does my post have a call to action?
- Will the visitor share the blog content?
Before thinking of the ideas, the procedures, and the techniques that you need to use, decide first the limit of your content. You must first set the total number of word count that your work must have.
In this way, you can easily proceed to come up with techniques and styles.
Remember to focus on the following before deciding your word count.
- Effective formatting
- Optimization for different web browsers
- Clear communication
In some instances, blogs possess set parameters for maximum length. If you’re limited to shorter blog posts, then try to connect longer-form contents.
But, do remember that the total word count does not judge the quality of a blog post.
The majority of blog visitors loves reading written works that they can relate to.
You must know your audience and integrate this knowledge into your writing style.
Be personal, match your writing style and tone to your target readers. If you are writing for kids, create content that is fun and easy to read. If you are writing for adults, follow a style that can engage and empower them to read your whole work.
Find Your Zone
Ideas for your blog post may come up at all times and different places. It can pop up when you’re reading a book, driving your car, eating your meals, sitting at your office table, and even during midnight. So, you must always carry a pen and paper or a recording material so that you can document your thoughts for a good blog post.
There are different ways for people to write a good blog content; however, following concrete styles and factual methods can definitely establish excellent writing techniques. And, creating a place and setting a time where you can contemplate on your ideas and form the best strategies for your written work is the most important pre-requisite for creating a successful blog content.